Season 2 of the 361 Degrees podcast — Supplementary episode!

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S02 SUP01 – MEF Americas 2011: Neil Stiles on “mulit-screen” content (mp3)

[ Direct MP3 download – 8MB ]

Recorded at MEF Americas 2011 in Miami, Ben interviews Neil Stiles, president of the Variety Group, on producing content for a ‘multi-screen world’. They discuss:

  • Customising content for mobile platforms.
  • Traditional media companies’ delusion that mobile will make their old content pay.
  • Opportunities for innovation
  • The importance of focusing on content, not technology.

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