At the end of MEF Americas 2011 in Miami I spoke to MEF Executive Director Rimma Perelmuter and MEF Global Chair Andrew Bud to recap the themes of the event.
MEF Executive Director Rimma Perelmuter
In the interview we discuss:
- MEF’s 2011 Global Consumer Survey and how it is driving both MEF members decision making and MEF policy.
- The strong security and privacy focus by consumers globally.
- The value in MEF’s original research for its membership.
- The development of MEF’s global commerce matrix and its work with industry regulators globally.
MEF Global Chair Andrew Bud
In the interview we discuss:
- The key themes of MEF Americas 2011 keynotes: localisation, SMS, ‘the unbanked’ and mobile commerce.
- How trust, privacy and respect are common global themes irrespective of the maturity of an individual market.
- How MEF can be effective in representing all the participants of the ‘mobile channel’ and can knowledge-share between regions.
- The challenges and opportunities of mobile payments and associated issues of privacy and security