Mobile World Congress isn’t far away now.
The noise has already begun — at least when I’m looking at the avalanche of emails arriving about the planet’s biggest mobile event.
Back in January I wrote about some of the rather cool sponsorship packages we’ve got ready-and-waiting to help boost attention during this period. We’ll be unveiling the sponsors shortly. However I wanted to point out that it’s not too late if you’re looking for a way ahead.
I know from direct experience that one of the biggest problems with MWC is trying to get the ‘buzz’ factor locked down. That can be really difficult in today’s environment when the attention naturally falls on only the biggest brands.
The worst situation for many companies is the week after MWC — or worse, the board-meeting after MWC, when the rest of the company asks you what you achieved for all the money and resource you invested. Sadly, the stark reality is that beyond collecting a lot of business cards and attending some smart parties, it can be difficult to demonstrably ‘break through’ the noise. And this year’s MWC promises to be absolutely filled to the rafters with noise given the status of the mobile industry at the moment.
That’s where we come in.
We’ve got some sponsorship packages ranging from £5.5k to £25k. A video series, a text content series, a mix of both. We’ve designed each package to help significantly contribute to that buzz factor for the duration of MWC. Sponsor a series with us here at MWC and you’ll get our support alongside our usual MWC coverage. If the Wall Street Journal does in fact pick up your announcement — then that will be fantastic. But just in case the only thing you’re guaranteed is some cut-n-pasting on those press release sites, we can be there to make sure that you’ve got a nice chunk of buzz from sponsoring a series here on MIR.
You’ll also receive a warm note of thanks from us and the readers — any revenues we make in sponsorship help augment the site’s on-going running costs (and our legendary Unlimited Drinks events).
I’ve put everything in a PDF file together with a site overview, stats and the like. Shoot me a note (firstname.lastname@example.org) and I’ll send it to you by return — and if any of the packages look interesting, let’s discuss some more.
There’s still plenty of time. And what’s more, we’ve configured the packages so that they can be fire-and-forget — i.e. it’d only require the minimum of time from your point of view. Indeed we can get a sponsorship package up and running with just a 30 minute briefing chat.
(And if you’re a PR, I know that sponsorship doesn’t necessarily qualify as true ‘public relations’ but if you think your clients might have an interest or if you reckon one of our packages might be nice to run alongside your planned campaign, please do also drop me a note.)
Meanwhile: Bring on MWC!