Following the “The Path to Purchase – How Brands and Retailers Can Influence Shopping Behavior” panel at MEF Americas 2011 I spoke to Johann Huber Guiterrez on mobile retail innovation in Asia and the value of consumers’ familiarity with SMS.
We discussed:
- How mobile can drive retail sales and where innovation is taking place in Japan, Korea and China.
- Adding value to traditional retail mechanisms (like catalogues) by adding mobile services like QR codes for product information, reviews, comparison and ordering.
- How retailers can benefit from using SMS and imaging – things consumers are already familiar with and use regularly. Also, how MMS is maturing into this space.
