MEF Americas 2011: “Parents expect Operators to provide a safe environment for younger users”

Following his participation in the panel “Towards a Connected Future: Building Your Content Strategy in a Multi-Screen World” at MEF Americas 2011 I spoke to Joe Lalley about MTV’s strategy for delivering ‘multi-platform experiences’ to their consumers.

 

We discussed:

  • Which is the ‘first’ and the ‘second’ screen and how to move consumers between them.
  • How user engagement is increased if they are able to affect the outcome of a show.
  • How to scale mobile up to the desktop environment and how they are complimentary.
  • The need for standards to make content producers’ lives easier.
  • Seeing mobile as a use-case not a platform.
You might like:
  • http://essayforme.com/ essay writers

     I am sending it to a few friends ans also sharing in delicious. And obviously, thanks for your effort!

Powered by WordPress. Designed by Woo Themes

Real Time Web Analytics

Clicky