I hired a car this weekend from Europcar’s London Heathrow Airport and noticed this special offer at the service desk. They’re offering a MiFi unit for £7 per day and it’s practically unlimited (1GB/day I think I read). You can just pick one up when you are hiring a car.
I think this is a seriously smart addition to the overall car hire service — especially for anyone flying into London. I like the idea of being able to avoid the hassle of deliberately having to visit a mobile shop.
I reckon there’s a good market for MiFi unit hire. I’d like to see more hotels offer this facility.
Ewan, excellent catch. This would be fantastic in the states as well.
Have you seen any car hire places do this in the States at all, Giff?
Not from the larger rental agencies. I remember seeing something like this from a minor agency, I think it was Fox, some years ago before the time was right. You can get a GPS pretty easily, but not Mifi. I think it would be a good play…
That’s a great idea IMO. perfect target market.
Can you rent the mifi for that price without hiring a car?
I don’t think so