This afternoon in a briefing with Qualcomm’s highly engaging Liat Ben-Zur (Senior Director of Software Strategy & Business Development) I discovered that the company had collaborated to produce a rap about Snapdragon.
And if you’ve got a few minutes, it’s worth a look. The lyrics and production are absolutely fantastic and the song does a super job of explaining the benefits of a device carrying Snapdragon technology. Indeed, as Liat explained in her briefing, we’re going to be seeing more of this kind of marketing to help consumers differentiate and immediately understand the benefits of the likes of Snapdragon.
Here’s the Youtube video:
Let me know what you think. I was rather impressed with the content myself!
The performers featured are Parker Edison and 10-19 The Numberman. If you look very, very carefully, you’ll see Liat Ben-Zur boogeying in the background near the end.
(Nice work Liat!)