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I think British Airways should ask for my photo

I was reading about the ‘backlash’ against British Airways documented in this post from TechCrunch:

According to The Evening Standard, the airline is facing considerable backlash today after it announced a plan to launch a program called “Know Me.” The new intelligence tool uses Google Images to find pictures of passengers for staff to use so they can approach them as they arrive at the terminal or plane.

via British Airways Borders On Creepy With “Know Me” Google Identity Check | TechCrunch.

I can certainly see how some people could interpret this approach as being creepy.

I react the other way.

I would like good service. Or better service.

And if a photo helps BA staff render an enhanced service to me, so be it. But actually, BA, you don’t need to go searching Google Images for images. Just ask me. Ask me in the app and I’ll readily provide a photo.

Indeed it makes a huge amount of sense for you to ask. If this function appeared in the BA iPhone app, I reckon the majority of users would think, “Yeah, obviously,” and upload their photo.

It’s obvious. Of *course* giving your team the ability to quickly find me in the lounge (or the line) when I’m late makes sense. Surely this is just an extension of my ‘profile’?

I think I should retain control of my image though.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

5 replies on “I think British Airways should ask for my photo”

I agree, would be neat and I don’t find it creepy at all.

(What I do find is creepy is how a certain airline company 1-2 weeks gave wrong tickets out and how the person, unknowingly, managed to pass all security checks at the airport and it was only discovered when the person was about to board the plane. And no, I won’t disclose which company ;-))

Ewan you are an eternal optimist! While
others are thinking that this is creepy you are presuming that this will allow
BA to provide a better service.

What
if BA spotted you but decided you were a low value customer? Welcome to the
future where your online history is used to place a value on you as a customer.
Where shop displays change to show things they have determined you will want to
buy rather than what you are looking for and where prices dynamically change
based on how much they think you can afford.

Is this a bad thing?

I say this coming from a point of view where most of my shopping experiences are — by default — absolute rubbish.

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