This afternoon The Verge broke the pricing news of Microsoft’s Surface tablet device. I have my own rather strong opinions but wanted to check those of the MIR audience first. I sent a note out to the MIR insiders subscribed to our TinyLetter newsletter asking for one-sentence perspectives.
(I’ve only used first names to protect the identities of the subscribers as the majority are senior insiders and influencers in the industry.)
Here we go:
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Iain: Still not interested! (From a Lumia 710 owning, likely to buy a Lumia 920 Apple fan who’s happy with his iPad 2.)
Matt: I’m interested in both the Surface and iPad mini. The Surface: To see what this looks like on it and to see what, in turn it encourages other manufacturers to do and if it can make a big change to the way people think about computers. The iPad mini: To see if it can persuade me on the value of a 7” tablet. Less than 10” seems like a compromise on everything I’ve tried.
Gordon: I’m an Apple fan — but the Surface looks cool.
Darko: A bit less costly would do wonders, but A) there’s still time to make pricing changes and B) people tend to underestimate Microsoft’s hold on the computer world, and by extension Surface’s odds. And it will sell.
James: To be fair, that’s the same price as your average hero handset. So that puts the Surface at £30-£40pcm on contract with my network of choice.. #interested.
Mark: Good to see some competition, but the switching costs (in personal time) from the Apple ecosystem are too high.
Lee: Sadly, Microsoft and innovative pricing are never the Twain shall meet…
Erik: A me too strategy for Windows won’t cut it, people are happy with their iPad — Microsoft needs to give them a damn good reason to change.
Dominic: Making no attempt to compete with apple on price is arrogant, and plays right in to the hands of every single competitor to Windows 8 devices, they’re doomed.
Mike: It’s more compelling than a PlayBook.
Julian: Microsoft simply don’t have the consumer credentials to take on Apple on their home turf. The Surface is unproven and looks to be a knee jerk reaction to a market in rapid transition from PC to mobile/tablet. Let’s hope it hasn’t been rushed to market as it is going to have to be amazingly good to gain any significant traction. Remember Zune!
Matt: Seems like a safe strategy for a company that is only just moving from a “software business” to a “software and devices” company. Maybe it’ll be amazing when I hold one and make me excited enough to buy one. Right now it seems they used up all their innovation for now in the creation of the device and aren’t looking to upset the market and take new ground by challenging the status quo in any other ways though. Predictable but ultimately disappointing.
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Thank you everyone for your quick replies. I’ll be posting my own opinions shortly! If you’d like to join the MIR insiders, get yourself signed up to the TinyLetter here.