Season 4 of the 361 Degrees Podcast: Apple, Maps & Rafe’s 6-year rule

Whoosh! I’m delighted to say that the 361 Degrees mobile podcast is back. We’re now in our fourth season and there’s a lot to cover since the end of the third season. Here we go…

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We’re back! Late… but back.

This week we catch-up on all the Apple news and ponder whether their recent maps problems show the ‘perfect’ image is beginning to slip. Back in season 2 we’d asked if Apple was the new Nokia… Not because they are suffering the same OS problems, but because eventually firm’s past decisions begin to catch-up with them. Was the rushed tie-up with Google Maps before the original iPhone launch now hiding some unexpected down-sides? Cumulatively are the issues for consumers reaching the levels it will deter some buyers? If not now, how soon?

As ever, we’d love your views…

There are lots of ways to follow or subscribe to the Podcast using iTunes and other popular services.

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2 Responses to Season 4 of the 361 Degrees Podcast: Apple, Maps & Rafe’s 6-year rule

  1. Antoine RJ Wright October 17, 2012 at 8:57 pm #

    At roughly the 20:00 mark, you hit on exactly the issue that Apple has. And its not because so much they are so focused on the lack of talent with services, but because they are focused more on the end point experience rather than the transactional experience. They understand that the process of getting to that point and then what you experience when you get there, is something to be valued. However, its very hard to be so concentrated towards the end point that you can also pay attention to the transaction line.

    I believe the statement goes something like, “the shortest distance between two points is a straight line.” The question for Apple is how to make a better, experience along that line, while not losing focused on the end points. Or in other words, to do what they are doing to carriers and music/video industries to just about everything else.

  2. Ewan October 17, 2012 at 9:55 pm #

    Very interesting point!

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