EE really lucked out with their 4G launch didn’t they?

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Every time I walk by a standard operator shop that isn’t EE, I have to cringe. I can’t avoid it. That’s because, invariably, the shop window is currently advertising the Samsung Galaxy S4.

And unless you’re EE, you need to cover your promotions with the text, “4G ready”.

Seriously embarrassing for any mobile operator.

4G ready?

Oh, you mean you don’t have that… yet you’re selling a 4G-capable device? The device that everyone-and-their-dog is clamouring for?

Oh dear. Not good.

It’s like selling a terrestrial service selling an HD television and being forced to wax lyrical about the amazing quality pictures the TV can display… just, er, not from your services. Yet. For an unspecified time.

Someone asked me the other day about the difference between 4G and all the other 3G services and there’s no contest. Arguably Three UK’s 3.5999G+++++ is pretty good. But I’ve been able to download HD movies in about 10 minutes thanks to EE.

There’s an argument to say that the areas I’m using EE aren’t heavily congested — but given there’s almost a million EE customers on 4G, I’m not sure how much that perspective washes.

I can’t disagree with the EE advertisements that recommend you don’t limit your 4G-capable Samsung S4 by getting it from a standard network. I’ve been finding EE blazing fast in most situations. Indeed, on my iPad (with EE sim) I can even stream House of Cards from Netflix in high quality for about the first 20 minutes of my train journey (whilst I’m in a 4G area).

To the team at EE that managed to outmanoeuvre their competitors and get 4G live (and reliable) in such a short time, nice work. Very nice work.

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  • http://twitter.com/mavrik64 Brett

    “It’s like selling a terrestrial service selling an HD television and being forced to wax lyrical about the amazing quality pictures the TV can display… just, er, not from your services. Yet. For an unspecified time”

    So you don’t remember the “HD Ready” scam?

    I think this article is a little skewed and I’m glad I didn’t jump on the EE bandwagon at the extortionate prices they wanted. I’ll wait for competition in the market place before committing to a 4G service.

  • http://www.mobileindustryreview.com Ewan

    That sounds terminally boring!

  • http://twitter.com/richardcyates Richard Yates

    I thought they said they had 300,000 customers on 4G and that 1,000,000 was their target for end of 2013?

  • tednol

    Ironically if I were to get a 4G device on EE, I would have to limit myself and my data consumption habits to a huge extent compared to my AYCE plan on Three.

  • James Vincent

    I’d have taken advantage of EE but prices are too high for me. But my average speed with 3 now are between 10 and 23mbps, not to far off EE’s speed

  • http://www.kcjhdesign.co.uk Kip Hakes

    I’m not remotely interested in EE’s 4G, why would I limit myself to paltry data limits for an extortionate amount of money, when I can have a speedy service with 3 for £35 a month with NO limits. To be fair the fast speeds aren’t just limited to a few select cities with over crowded masts. I want consistently good service wherever I am, and Three give me that.

  • chew

    Lucked out? Hardly. They’ve rushed their service out to get ahead of the competition, but their service is suffering. It’s nowhere near as fast as 4G can actually be and they have the weakest 4G frequency. I think you’ll find that once o2 and Vodafone launch their 4G services, you’ll realise that you jumped onto the bandwagon quickly and now you’ve got to stay there for 2 years. GG ;)

  • http://www.mobileindustryreview.com Ewan

    I’m seriously enjoying the service at the moment from EE!

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