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An also-ran event from Apple; but job done

So the latest set of iPhones will hit the market later this month. There will be queues. There will be slightly tame excitement. There will be headlines about millions of devices flying off shelves.

A few readers have been asking where the hell my opinions have been, given the launch took place 48 hours ago.

I have to say that I’m suffering dramatically from lethargy when it comes to Apple at the moment.

It’s pretty bad. I’m sorry to say that all I could manage was a slight raise in my eyebrows at the basic news. At the price point announcement I had to smile briefly and nod my head.

It would have been quite fun to see how a £199 iPhone 5C would have performed in the market. Apple’s focus is clearly on retaining a higher margin and higher quality customer who’s more likely to be prepared to buy more from the Apple ecosystem. One of the challenges with folk buying £99 or £199 phones is that they, by definition, are a lot more careful with their money.

The rough 80 pounds/dollars/preferred-currency-unit difference between the 5C and the 5S devices should probably make it easy for most Western operators to offer the 5C free on contract. Sensible. The plods like me who like to buy the ‘best’ will still chuck up the extra either upfront or to buy the device outright.

Oh I’ll buy a 5S.

But just because I’m not that enamoured with anything else.

The finger print sensor? Nice.

Meh. It’s certainly smart technology.

I can’t seem to get that excited by Apple any more.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

5 replies on “An also-ran event from Apple; but job done”

I quite agree, they really do need to shake up other areas of the tech industry, not just continue to polish current products. Disruption is the when Apple is most exciting!

…why do you want to buy it then? They clearly don’t give a damn about their customers! It’s so sad and millions will purchase one, blindly but loyal! Not loyal to the brand, but to their apps, to their past purchases! That’s why Apple keeps playing that “game”!

Have to agree. We were surprised about the high price-point for the 5C too but if networks can advertise it for “free” on contracts, maybe that will be enough. The other surprise was how little time was devoted to iOS 7.

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