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Can Google please put the mobile operators out of their misery?

Google? Amazon? I really don’t mind, but I would like one of the key industry players to start mopping up the business.

When the ONLY thing your mobile operator can offer you to differentiate themselves is a flipping Netflix or Spotify subscription — to try and justify the stupidly expensive 24-month price plan you’re about to sign-up to — you know it’s time for a bit of a change.

Google plans to sell mobile subscriptions direct to end-users via MVNO arrangements it is negotiating with US operators T-Mobile US and Sprint, according to The Information.According to sources, Google will buy wholesale voice and data capacity on the two operators’ networks. The project is codenamed “Nova” and led by longstanding Google executive Nick Fox

via Google MVNO talk gets another airing in US — reportMobile World Live.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

2 replies on “Can Google please put the mobile operators out of their misery?”

Interesting development, and clearly a much-needed shot in the arm for the U.S. MVNO industry. One has to wonder if this will be a key strategic initiative at Google, or another Google Voice or Google Wallet that will be quickly abandoned for a faster growing, more profitable product or service.

Think the whole industry needs to get creative. I feel the market has gone stale. Next month I’m leaving EE & returning to Three. [As EE had been the worst ever these last 17months. That’s putting it lightly] and although Three’s service is the best, there’s not really much excitement in regards to services I can look forward to playing with. How much longer are we gonna have a boring Mobile industry?

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