Categories News “The only thing that’s changed is everything” Post author By Ewan Post date September 10, 2015 4 Comments on “The only thing that’s changed is everything” Arrrgh! Was anyone else frustrated by the new iPhone tag line launched last night? “The only thing that’s changed is everything” I could agree with that kind of reality distortion when they went from iPhone 5 to iPhone 6, but really… dear me. Share this:TwitterFacebookLinkedInEmailPrint Tags Apple, keynote By Ewan Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details. View Archive → ← ImpulsePay in Top Ten Fastest Growing UK Tech Companies → Apple: Finance your phone from us, not the operator 4 replies on ““The only thing that’s changed is everything”” Honestly I think they have now marked themselves as being utterly ambivalent to what the real technology press think or say. This slogan was aimed squarely at the fans, who will believe without question, the “cool tech” press who will either (a) try to prove it or (b) treat it as an insiders joke and the great “normob” phone buying public who will not think to question it. It makes me sad though. Very sad. Aye agreed Gareth So what’s the alternative? I bought an android and really wanted to love it. But it isn’t anywhere near as slick. And have you ever come across a tag line that didn’t distort reality. Fair point! Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. This site uses Akismet to reduce spam. Learn how your comment data is processed.