For PRs
Thanks for thinking of Mobile Industry Review. This page should save us both some time, it explains what we publish, what we don't, and how to give your pitch the best shot.
Who reads MIR
Mobile industry professionals: operators, telecoms execs, device makers, app developers, and the people building the mobile ecosystem. They come here for an opinionated, insider take, not rewritten press releases. If you keep that reader in mind, you're already ahead of most pitches that land in my inbox.
What we publish
Q&A interviews. Conversations with the people actually building, running and shaking up the mobile industry. We'll send a set of questions tailored to your spokesperson, and the best answers are specific, opinionated and free of marketing boilerplate. Founders, CEOs and genuine practitioners work far better than generic "thought leaders."
Opinion and contributed pieces. A strong, well-argued point of view on something happening in mobile. We love a provocative take. We do not love a 600-word advert for your product dressed up as an op-ed. If it could only have been written by someone selling your thing, it's not an opinion piece.
Product and service reviews. If you've got something genuinely interesting for a mobile audience, we're open to taking a look. Be upfront about what it is and what it does. We'll give it a fair go, but reviews are independent, our readers come here precisely because we tell them what we actually think.
Genuinely newsworthy announcements. Funding rounds, launches, deals and developments that matter, especially with a UK or global mobile angle. The key word is newsworthy. An incremental update nobody outside your company cares about isn't a story, and we'll say so.
Top 7 Apps. One of our longest-running reader features: a senior figure from the industry shares the seven apps they actually use. Great fit if you've a spokesperson with personality. See the submission guidelines.
What doesn't work
- Dry press releases with no angle or relevance to our readers
- Pure product announcements and "we're excited to announce" filler
- Pitches that have clearly been blasted to a list with no thought to fit
- Off-topic stories (crypto with no mobile angle, generic business or finance pieces, and so on)
A note on how we work
I'm not a rubber stamp. I'll push back on weak pitches and tell you why, I'll question whether something is actually newsworthy, and I'll flag interview answers that are too generic or too salesy. That's the point, it's what keeps the site worth reading. Take it as a sign I'm engaging, not ignoring you.
Get in touch
Pitch me at [email protected]. A short, specific note about why your story fits MIR beats a 2MB press kit every time. If it's a fit, we'll take it from there.