In the first of our shows from the MoMo London/Swedish Beers event on Monday we bring you a brief interview with Omar Hamoui, founder of AdMob:
Posts Tagged ‘AdMob’
MIR Show – Week 45 – Omar Hamoui of AdMob
Wednesday, November 12th, 2008AdMob serves 35m iPhone impressions in August
Tuesday, September 9th, 2008“On the bus on the way to the Financial District [in San Francisco] every one is using an iPhone. It’s unreal.”
That’s a quote I got from a chap I met today about San Francisco. They love their iPhones here, they really do.
But iPhone lovin’ isn’t just restricted to the City By The Bay. It’s spreading.
Yes it’s still a tiny dot in the ocean of mobile — but it’s a very, very influential dot.
Enter AdMob, then with their August statistics. They’ve served over 35 million ads on the iPhone platform during the month. To put this in perspective, they served 3.6 billion ads across their whole mobile platform in August.
Why’s the iPhone different? Well, it offers a heck of a lot more. You can get creative. You’re not restricted to text or a really, really small, piece-of-shit advert. You’ve got real estate to play with.
Here are some recent examples (the ads are at the bottom):
Smart. Very smart. AdMob are reporting nearly three times the response rate from iPhone ads compared with normal text based mobile ads. It’s not surprising.
I’m also pleased to see that a lot of brands are taking the plunge and experimenting. Here are just a few:
EA Mobile, Herbal Essences, Universal Studios’ The Mummy 3, Land Rover, Always Sunny in Philadelphia, Fox Searchlights’ Choke, MGMs’ College, Summit Films’ Sex Drive, Toshiba, CBS News, Luxor Hotel, and DirecTV
I’m hoping to get a few minutes with Jason from AdMob sometime this week so I’ll see if I can get more perspective.
AdMob: Payment sent!
Wednesday, July 2nd, 2008
There is something ever so exciting about getting an AdMob Payment notification email.
We’ve had AdMob advertising on SMS Text News Mobile for quite a while and it routinely generates maybe $70-$80 a month. Certainly not enough to fund an Unlimited Drinks event in London, but you know, it works, this mobile advertising thing.
If you’re one of the mobile readers clicking now and again on little adverts that appeal, good-on-ya. I have to confess I’ve clicked once or twice. Not, I hasten to add, in a bid to drive up revenue. Not at all. More out of curiosity because the advertising is actually working on me.
I particularly like to see ads that are targeted to the browser or mobile handset that I’m using at the time, (e.g. “Get ringtones and themes for your iPhone/Nokia”). I’ve been a customer of that service a few times as a result.
AdMob expands European Operations
Thursday, June 5th, 2008This just in from AdMob, they’re opening a London office and have appointed Laurence Aderemi as Business Development Director. More from the release:
5 June, 2008 – AdMob, the world’s largest mobile advertising marketplace, has today announced the expansion of its European operations with the opening of its London office and the appointment of Laurence Aderemi as the company’s Business Development Director in EMEA and Katy Reed as Account Manager for AdMob’s advertisers. In his new role, Aderemi is responsible for expanding the company’s global partner network, which currently stands at more than 4,500.
Aderemi has more than seven years experience in the e-commerce landscape, having held senior business development positions at Yahoo! Search Marketing, Soucha Company and Move.com. Prior to his position at AdMob, Aderemi was the EU General Manager for domain/error monitisation and syndicated search at Yahoo! Search Marketing (Overture), where he was responsible for negotiating, establishing and implementing new partnerships. This wealth of top-level experience in the e-commerce space, including knowledge of the key players, industry structures and technology platforms, will stand Aderemi in good stead to fulfill his remit at AdMob.
Looking forward to hearing more from AdMob!
