Categories
Devices

A reminder of Apple’s all round excellence

I was having a little poke around AdAge’s Top 10 Apple advertisements post and came cross this one for the iPhone’s FaceTime functionality. Here’s the video embed: I had to remind myself that this was an advertisement selling a piece of hardware (and a voice, text and data plan too). I find it fascinating how […]

Categories
News

SE’s Ad Campaign using the C905’s Camera

In an effort to promote it’s Cybershot handset C905, Sony Ericsson is running an ad campaign claiming to be “an advertising media first”. The leading mobile phone manufacturing company, is promoting the mobile handset by teaming up with FHM magazine and running in-mag advertisements for the phone shot through the phone’s camera. The company is […]

Categories
News

Qualcomm snaps up ad targeter Xiam for $32 million

IP giant and chipmaker Qualcomm has been reaching for its wallet, and has snapped up Irish ad targeting company Xiam Technologies for $32 million. According to Qualcomm, Xiam provides targeting and personalisation technology to make sure operators are delivering the right ads, offers and content to users based on their tastes by “using advanced profiling […]