Categories
Applications Opinion

Mobile app revenues are booming, but for how long?

It’s a shame that more than 90% of apps are languishing in a fairly lonely state, with small numbers of downloads for the vast majority. However, iOS app revenues topped Hollywood movie revenues in 2014, driving app developers to spend large sums of money to drive app installations. Is this shift in ad spending permanent or […]

Categories
Services

Mobile Advertising Keeps Getting Better thanks to Mapp Media

I love it when I hear about great mobile advertising campaigns. When it’s done right mobile advertising is amazing. When it’s done badly it is just awful and makes me feel like we are back in 2004! But this is a campaign that was done well and has got an award to prove it. In […]

Categories
Opinion

5 tips on finding a mobile advertising partner

This week I’m pleased to publish an op-ed from Nathan Ward, Director & Co-Founder of Mapp Media on a rather challenging topic for many mobile companies, developers and content producers a like: Finding the right mobile advertising partner. Over to Nathan: – – – – – We all know that mobile usage has exploded over […]

Categories
Operators Opinion

Mobile advertising: It’s time for operators to take control

I don’t need to tell you that mobile advertising presents a huge opportunity for brands, marketers and much of the mobile ecosystem. But it’s an opportunity that mobile operators aren’t yet taking advantage of as fully as they could be. I recently spoke to Noam Green from Mobixell about how operators can benefit from keeping […]

Categories
News

MWC 2012 video: InMobi’s Rob Jonas talks to MIR

I managed to get a bit of time with Rob Jonas, top man in Europe at mobile ad network, InMobi. Rob brought me up to date with InMobi’s rather impressive performance and gave me some perspective on the year ahead. Thanks for taking the time Rob! Here’s the video:

Categories
Devices Opinion

Infographic: The bigger the screen, the bigger the click-through-rate

Well it’s Infographic time here at Mobile Industry Review thanks to the team at mobile advertising specialists, Inneractive. Based on their information, screen size correlates directly to click-through rates (“CTR”). For instance, on the iPhone, Inneractive report an average CTR of 4.35%. That’s pretty good anyway — but when it comes to the iPad, the […]

Categories
Opinion

Debenhams mobile strategy: We’re only interested in iPhone users

Terence Eden recently highlighted a fascinating real life example of a consumer brand that’s only got eyes for iPhone. Debenhams is a chain of 153 department stores in the UK. They’re hugely popular and serve a wide variety of demographics. They’re for everyone from your grandmother to your 14 year old niece, right? Which is […]

Categories
News Services

Congratulations InMobi: Another $8m funding round completed

Another $8m has arrived in the InMobi bank account this morning courtesy of existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. It’s for the company’s series B round and brings the total financing raised to $15m. I’ve been following the company for quite some time and I’m delighted to see that their investors […]

Categories
News

Are you going to IAB Engage for Mobile?

Are you heading to the IAB Engage For Mobile event tomorrow at London’s Millbank Tower? If so, I’m taking the camera to do some filming so if you’d like to be on camera, just drop me a note or seek me out at the event (the IAB organisers will know where I am if you’re […]

Categories
Services

InMobi hits 16bn impressions and launches in the States

It was, I think, over two years ago when I met Anne Frisbie who had just started working for InMobi (she runs their US operations). I think we were in Las Vegas at CTIA or somewhere similar. I remember her explaining that InMobi was a rising star in the mobile advertising marketplace at a time […]

Categories
News

AdROIt: 40% reduction in mobile cost per acquisition

I had a note in the other day from James Lambertini, VP of Global Research and Marketing at InMobi. He was writing to tell me about their new offering, AdROIt: Hi Ewan, How’s things? I hope you’re doing well. Hopefully you saw our welcome note to Apple on joining the mobile advertising market? Steve never […]

Categories
News

Is Apple about to bake advertising into the iPhone SDK?

o2’s James Parton picked up this Mobile Entertainment story, Apple to integrate advertising into iPhone SDK. Mobile Entertainment’s Stuart Dredge noticed this job posting that gives a hint that Apple may well integrate advertising into the iPhone SDK. That has quite a few implications for the mobile marketing industry — much of it (rightly or […]