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News: Brands & Retailers to Use Beacons to Push 1.6bn Coupons to Consumers by 2020

A recent┬ástudy from Juniper Research has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up from just 11 million this year, as retailers seek to develop proximity marketing campaigns in and around their stores. The new research, Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement […]