Posts Tagged ‘Blackberry’

A quick hands-on with the BlackBerry Storm2

Friday, October 16th, 2009

I was delighted to briefly sit down and have a look at the all-new BlackBerry Storm2 handset. Some people love the original Storm whilst others simply cannot stand it. I found myself straddling the two perspectives — I loved the huge screen real estate, but I just couldn’t get to grips with the keyboard.

The Storm2 features a completely redesigned touchscreen — it no longer requires a heck of a lot of work (at least, in my mind) to operate the touchscreen. Indeed in the video you’ll see me demonstrating just how simple the keyboard is to use. I’m hopefully going to get a chance to try one for a week so I’ll be able to tell you a lot more about the experience.

If you’re a Storm fan, I think you’re going to love it. If you’ve always been interested, I strongly suggest you head to your nearest Vodafone (or Verizon) store shortly and have a hands-on experience.

Here’s the video…


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Curve 8520 marks Blackberry’s consumer assault on feature phones

Tuesday, August 4th, 2009

It is with no small delight that I sat down with Rob Orr, Blackberry’s Senior Director of Product Management EMEA, to find out more about the all new Blackberry Curve 8520.

This is not a phone for Mobile Industry Review expert readers. Definitely not. It’s a phone for the rest of the planet — it’s target precisely at the normobs who’re currently walking about the United Kingdom with shitfeature phones without any features. These are the ‘25-pound-per-month-massive’, the huge, huge group of PAYG and contract customers who have previously been locked out, financially, from the mobile excitement.

I’ve been reading about Blackberry’s consumer plans for a long time and they’ve only really begun to materialise, in my mind, this year — with Orange in the UK becoming the first operator to offer the device PAYG without a contract.

But now with the release of the Curve 8520, Blackberry are moving swiftly for the jugular. There’s certainly a lot of competition out there, but I think the allure of the Blackberry brand — the cachet of bringing out a ’serious business phone’ that actually does a lot more — is going to really help them.

Only yesterday I was walking along the road and hit the flipping roof when I saw that the 50 year old housewife walking in front of me was operating a sodding Blackberry Bold. This doesn’t say much for my personal mobile industry coolness. Yes, I like to have the best. Better than the average housewife, anyway. And you do too, right? Go on. I know you do.

The Curve is aimed squarely at the 25-pound-per-month contract bracket in the United Kingdom. At that point, on an 18-month deal, the operator can usually afford to give the device away free and that’s the expectation with this device. It’s entry-level. But, perhaps surprisingly, it’s a gorgeous device. It’s rubberised around the sides — that’s going to keep it in good condition for a long time — and it sports an attractive ‘piano black’ exterior.

Rob explained to me that whilst Blackbery will continue to make devices that appeal directly to the mobile operator’s highest value customers, the 8520 marks a move into the next segment of value customers (“the sweet spot”). Pretty soon I hope to see legions of feature phone users swap out their dire mobile experiences for a connected Blackberry existence.

The enterprise market will be taking note too, says Rob. The new 8520 will finally give the CFO a reasonable alternative to buying the bog standard Nokia for most of the company. The new price point (it’s estimated that the deivce should be available on PAYG for sub 200 pounds) will compete directly with the feature phone ranges.

And I think it’ll be a winner with both markets.

You’ve got the QWERTY keyboard, familiar to and relied upon by millions. But you’ve also got the rather snazzy touchpad technology. Instead of the trackball (used on the Bold for example), the 8520 sports a really nice and highly usable and clickable touchpad to navigate around the device.

Blackberry’s attempts to consumerise their operating systems are laudable. They’re definitely getting there. The first time I glance at the 8520 curve, I see a Facebook and Twitter icon on the front-screen. It’s not just about email anymore. Social networking (Facebook, MySpace) and instant messaging support (all the usual suspects) are included on the device by default. You’ll need download Blackberry’s App World manually though. (I suspect this is Blackberry playing nicely with the mobile operator demands — you can easily download over-the-air from mobile.blackberry.com.) TwitterBerry is thus just a click-away. And with the release of Blackberry App World 1.1, the store continues to offer an increasingly better range of apps.

The multimedia capabilities on the 8520 are looking rather nifty. Used with the Blackberry Bluetooth Connect BlackBerry Remote Stereo Gateway platform you can — as Rob does — get a seamless music experience from car-to-home-stereo. Or simply place the device on the table and listen to how the audio echos brilliantly from the smartly placed speaker on the top of the device, “So that,” Rob explains, “If you’re having a conference call, the surface throws up the acoustics nicely.”

Or if you’re watching the Harry Potter trailer at full blast, it sounds fantastic.

For an entry level handset I’m pretty impressed.

It’s a 2G device. Not that anyone will notice the difference. You and I might but, of course, the 8520 is not for you, dear mobile expert. It’s for your sister. Or your mother. Or your friend’s friend who’s been using a tiny-weeny rubbish LG for the last 8 years.

And what’s more, setting the device up and getting it working isn’t a total arse. My Google Mail account configured in — I shit you not — 10 seconds, with just my username and password. No imap servers. No port numbers.

It took Blackberry 10 years to ship 50 million devices.

But in the last fiscal year, they shipped 26 million alone.

So I think we’ll be seeing quite a lot of black, violet and frost coloured Curve 8520 devices roaming the streets soon.

Here are the key features:

• Full-QWERTY keyboard and touch-sensitive optical trackpad for reliable, responsive typing and navigation
• 256MB Flash memory and a 512Mhz next generation processor for enhanced performance
• Premium phone features including voice activated dialing, and Bluetooth (2.0) support for hands-free use with headsets, car kits, stereo headsets and other Bluetooth peripherals
• 2 MP digital camera with zoom and video recording
• Advanced media player for music, pictures and videos, with dedicated media keys and a 3.5 mm stereo headset jack, plus BlackBerry® Media Sync, which makes it easy to quickly sync music from iTunes® or Windows Media® Player with the smartphone*
• Access to BlackBerry App World™, featuring a broad and growing catalog of third-party mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, social networking and sharing, news and weather, productivity and much more
• BlackBerry® Internet Service support for access to up to 10 supported email accounts, including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™; and BlackBerry® Enterprise Server support, which provides advanced security and IT administration features for corporate deployments
• Expandable memory via hot swappable microSD/SDHC memory card slot, supporting cards of up to 16 GB today and expected to support next generation 32GB cards when available; a 2GB card is included
• Built-in Wi-Fi (802.11 b/g)
• Quad-band world phone: EGDE/GPRS/GSM (850/900/1800/1900 MHz)

Find out more at www.blackberry.com/curve8520.

I’ve got a trial device for a week so if you’ve got any questions, let me know below.

Top 5 Blackberry World downloads

Thursday, July 23rd, 2009

Interesting stuff:

  • Pandora – Music streaming application, great for discovering new music
  • Flashlight – Another flashlight app, but this one seems to have a following!
  • ScoreMobile – Makes following sports scores in real-time fast and easy
  • Facebook – A new version was just released and it adds even more features
  • Viigo – Highly acclaimed content aggregator

From the official Inside BlackBerry blog .

Verizon Palo Alto Store: ‘Yeah you don’t want the Blackberry Storm, it’s buggy’

Thursday, April 16th, 2009

If you were reading my Twitter feed earlier this afternoon, you’d have caught my update from outside the Verizon Wireless Store in Palo Alto.

Here’s a pic:

I was Palo Alto for a few meetings, one with a mobile titan (ID not public alas). The chap was running 30 minutes late (”Don’t worry, I’ll hit up* the Apple store”, I told him). I’d arrived in by the rather efficient ‘CalTrain’ early anyway so I strolled up University Avenue toward the Apple store.

I was having a look in the shop windows during the stroll and realised I was passing the Verizon Wireless store.

“Screw it,” I thought, “I’ve got some time, let’s go and have a look at Mr CDMA’s offerings.”

I arrived into the store and was immediately greeted by a lady with a clipboard. This is the way things work in America. At least, it’s been my experience with Sprint as well as Verizon.

(Conversations paraphrased from memory)

“How may I help you today?” the nice spritely shiny lady asked, clipboard and pen poised.

“Er I’m British,” I said. Best to get that off my chest.

She did a slow knowing nod.

British = Useless to Verizon. They either want to spend a good 20 minutes selling you a two-year credit agreement (and a handset) or get you out of the shop as quickly as possible with a prepay deal.

But if you’re foreign it’s a no-go. They don’t want your business. You need a US social security number to get started with them. This is fair enough — there are 303 million folk in the country, enough to be getting on with.

Even if you offer to prepay a 2-year contract in advance (e.g. $200 for a Storm on $80 a month is $2120. Offer them $3,000 up front and they’ll decline. Their system, I’m told, doesn’t ‘work that way’).

Anyway. I explained I was British and the lady put down her pen and let me pass.

Normally she’d have been ticking various boxes relating to what I was looking for. Then she’ll hand the resulting form to a sales chappy who, suitably briefed, will help me out.

I took a stroll about the place. I admired a few handsets. I glanced once or twice at the Storm, their handset du jour. Well, actually, their handset du year.

I had a look at the LG Versa.

“Can I help you, sir?”

I turned and found a helpful looking sales chap on my elbow.

“Er,” I said with continued embarrassment, “I’m sorry, I’m British, so… er…”

“Oh,” the chap said, eyes widening.

“Yeah,” I said, nodding, “It’s prepay or nothing, I know.”

I hung my head slightly as the chap nodded with me in sympathy.

With a tough of benevolence, he said I should ask him if I needed any help.

I thanked him.

“Alas, I’m a pariah,” I mumbled to myself, gazing over at the Samsung Omnia on the shelf. Windows Mobile, I know, but it thought it’d be worth a look. I went back to the Storm.

$199 on a 2-year contract.

I started selling it to myself.

“You have a duty to, you know, play about with these things,” I reasoned, calculating whether I really wanted to spunk something like $2,000 on ‘playing about’.

I only found out later that you could get a Blackberry Storm for $449 up-front on a month-to-month agreement. That, provided Verizon would have done a deal with an alien like me, would have bee interesting. I’d still have had quite a problem swallowing $449 unless I was aiming to use it as a primary device.

My key issue is that I’ve never actually used a Verizon handset for more than a day or so — and they’ve been rubbish prepay handsets. I’ve never really tried out the Verizon data network, for example. So I was warm.

But luckily for my bank balance, nobody tried to sell me a month-to-month Storm.

In fact, they’re not selling the Storm in Palo Alto. Although it’s on display, it’s not for sale. The sales team will do their best to avoid selling you one.

Is that a sweeping statement? Yes. Of course Verizon are selling Storms — by the bucketload by all accounts. Just not to me. And definitely not to the customer who came in after me.

I was pondering the possibility of a Windows Mobile handset when I heard a chap come into the shop. I glanced round as he approached me and the salesman who’d (sensibly?) given up on me.

“Hi,” he said, “I’m after a G-3 phone, the Blackberry Storm?”

“Right,” said the salesperson, “Well…”

“This is it here, is it?” the buyer said. He’d walked straight to it and was ready for the sale. He’d clearly seen it on television or been recommended it. The fact he got the ‘G-3′ (”3G”) bit wrong indicated an element of normob (”normal mobile user”) in his makeup. He knew what he wanted. He knew 3G, however you said it, was the way ahead. He was fondling the device and wanted to buy one.

“Er, you don’t want the Blackberry Storm,” said the salesman to the surprise of the buyer, “It’s buggy,” he continued.

“Buggy? Ah yeah..” said the buyer. He’d heard of that too and asked, “When will they bring out a software upgrade?”.

“Errrrr,” said the salesman, “Is it a touchscreen phone you’re looking for?” he said, beckoning the buyer to the other side of the store.

I missed a bit of their conversation — but I could make out the fact the salesman was trying to sell him some type of LG touchscreen.

The buyer did some quick evaluation before walking back to the Storm.

“Nah, tell me about the Storm?”

“It’s buggy, you don’t want that,” the salesman said.

“Right, but it works?” said the buyer. He clearly *just* wanted one. He was giving all the I-don’t-mind hints.

At that point I left the store.

I couldn’t handle it.

I was having a lot of trouble keeping my mouth shut and not slapping the salesman with a handy wet fish a few times.

As I left, the buyer was fondling the Storm clearly in I WILL BUY THIS PHONE mode. I think the salesman had relented at this point as I just caught, “Well, the touchscreen clicks when you press on it, the iPhone doesn’t have that,” as I walked out the door.

Well I never.

Palo Alto, spiritual home to Silicon Valley (and actual home to, amongst others, HP’s worldwide headquarters). By all means discourage the good normob people of Shitsville, Middle America, to avoid getting the Storm (they’ll only return it when they can’t figure out the keyboard). But in Palo Alto? When the chap strides in demanding a Storm? Give him one. Be pleased he’s aiming to swap from T-Mobile (he was) to Verizon instead of T-Mobile or, worse… the iPhone collective that is AT&T.

An interesting experience.

In the interests of fairness I am going to see if I can swim the myriad Verizon Wireless PR channels and get a hold of a Blackberry Storm to use for a month or so. I’ll keep you updated.

Meanwhile I encourage you to pop into your nearest Verizon store and ask for a Storm and report back your experiences. My experience today must surely have been an exception.

* “Hit up” — a fancy wanna-be-cool American way of saying “visit/talk to/connect with”.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

U2 gets sponsored by BlackBerry

Monday, March 9th, 2009

rim_logo_blue

The tour U2 are soon to be embarking on is brought to you by those Canadian Smartphone manufactures Research In Motion – expect to see a U2 branded handsets any day now.

U2’s 360 degree tour is backed by BlackBerry to promote their 12th album ‘No Line On The Horizon’, kicking off in Barcelona on June 30th this year.

The name of the tour comes from its apparent effort for the concert goer to experience an uninterrupted, unobstructed, full view, of their stage performance.

Those of you who remember the last album might recall or even purchased one of the U2 branded iPods that came out at the time. Which begs the question; Why BlackBerry and not someone bigger like Apple to back the tour? Surely greater tie-ins can be obtained elsewhere and with a more apt backer?

Questions such as those will probably relate to the economy not being all that great at the moment, in the US of A. We could always be wrong on that point, or they just missed the boat on this one.

RIM has been for the past few years trying to ever so eagerly break into the mass consumer market, with their candy bar Pearls and more recently the Vodafone/Verizon Storm backed touch screen handset.

This new move from them could very well cement this deal, or at least add a greater impression that they play nicely with consumers too along with the business world.

Just in case you were wondering when and where you might be able to catch U2 and BlackBerry on stage, the following are dates produced by Live Nation.

EUROPEAN TOUR SCHEDULE:

30-JUNE BARCELONA, SP    NOU CAMP

07-JULY   MILAN, IT                SAN SIRO

11-JULY   PARIS, FR               STADE DE FRANCE

15-JULY   NICE, FR PARC CHARLES EHRMANN

18-JULY   BERLIN, DE            OLYMPIC STADIUM

20-JULY   AMSTERDAM, NL    ArenA

24-JULY   DUBLIN, IE              CROKE PARK

31-JULY   GOTHENBURG, SE                 ULLEVI

06-AUG    CHORZOW, PL        SLASKI STADIUM

10-AUG    ZAGREB, HR           MAKSIMIR STADIUM

14-AUG    LONDON, UK          WEMBLEY STADIUM

18-AUG    GLASGOW, UK       HAMPDEN PARK

20-AUG    SHEFFIELD, UK      DON VALLEY STADIUM

22-AUG    CARDIFF, UK          MILLENNIUM STADIUM

NORTH AMERICAN TOUR SCHEDULE:

12-SEPT CHICAGO, IL           SOLDIER FIELD

16-SEPT TORONTO, ON        THE ROGERS CENTRE

20-SEPT BOSTON, MA          GILLETTE STADIUM

24-SEPT NEW YORK, NY      GIANTS STADIUM

Now, the details passed to the press today mentioned the tour is presented by ‘BlackBerry Revolutionary Production Design Revealed’. We’re not entirely sure if this is just word play, or if there is anything on the horizon named ‘Revealed’ in the BlackBerry portfolio.

We are however expecting some tie-in at a later date, with exclusive content or a limited edition branding of a handset, as the tour kicks off. As why else would there be a deal like this announced, someone has to make some money somewhere out of this.

Let’s hope it’s a BlackBerry U2 Storm handset, then we can write headlines such as – U2 Storms the charts with mobile phone tie-in.

What about a Curve or Pearl branded mobile, in order to produce such gems as – U2 launches a Pearl of a handset or Curve your mind around U2’s new phone.

Say hello to BlackBerry App World

Friday, March 6th, 2009

BlackBerry App World is the name of their application store. It’s cominatcha shortly.

If you believe the rumour, speculation and behind-the-scenes commentary, this App World was born on the cusp of realisation that Jobs & Co at Apple had a $500m marketplace on their hands after releasing the iTunes App Store.

It’s about time.

Last night, KeynoteSystems sent me a Tweet saying:

RIM has to build their Store from scratch, Apple had the advantage of iTunes to use as a starting point. That was their secret weapon.

… in reply to my Tweet:

Massively underwhelmed by Blackberry’s App Store at the moment….

I don’t have any sympathy for companies playing catch-up. The App Store wasn’t an original idea. Nokia’s had a ‘Download’ feature on their handset for eons. It was just implemented with 1.0 thinking.

I was prepared to give a bit of positivity to Blackberry and their App World concept until I got to the ‘register now’ page. All I wanted to do was register now. But this involves filling out 10 fields on a form, 9 of which are ‘required’. My name, my IMEI number, my inside leg measurements.

Here’s the form:

I looked at the IMEI field. You what? No. No thanks. I don’t want to take off the battery cover AND take the battery out to get it. And I don’t really feel like navigating through the menus to find it and then transplant it into the form. Why do you need my IMEI number?

This form tells you everything you need to know about BlackBerry App World. It’ll be functional. It will do the job. It’s been built by engineers. The UI and branding people have obviously been locked away in a room and only brought out at the last moment to say ‘Yes, but…’ to which everyone takes as their approval.

Can’t I just give you my email — and you email me when it’s all ready to download?

I haven’t bothered filling it in. I don’t really want to see a billion dollar firm like BlackBerry screw it up. I don’t want to see them trying-their-best but failing miserably and delivering some spectacular mediocrity.

I’d rather set my expectations to super-dooper-low so I’m not disappointed when App World actually arrives.

Surely they’ve looked at Apple? Or Nokia’s Ovi? Surely you want to remove as many barriers as possible? What BRIGHT SPARK thought it would be a good idea to put an IMEI number on the form?

Engineers will simply remark that this particular field is optional. You DON’T have to fill it in.

But if you’re a 24 year old girl who doesn’t give a stuff about technology but is prepared to ‘get the App World thing’ — the last thing you want to be exposed to is IMEI numbers. ‘What the HELL is an IMEI?’ I can hear her think.

How many consumers are going to click and then hit the back button? I’m talking Blackberry normobs. People who, when you sit them in front of Apple, just ‘get it’. Because Apple makes it simple. They think about the entire experience.

I’m pleased to see they’re using PayPal to power the store though. At least it’s well known. I totally misunderstood the link on the App World page though. Here’s what it looks like:

I clicked on ‘Set up your PayPal account now’. I thought that meant ’set it up with your App World account’. Or ‘Associate your account with PayPal so you can do one-click purchasing of Apps’. Or something like that.

My mistake. It takes you to a page to create a PayPal account.

My next issue was I don’t actually know if I’m running operating system 4.2 or higher on my device. I have never bothered paying attention to that. How the hell am I meant to find out? I, at least, have the ability (and desire) to go and resolve this. Your average normob with a Blackberry is going to be mightily concerned. I made the mistake of clicking the instructions on finding out about my operating system using Firefox. You need to be using Internet Explorer in order for the ActiveX control to run so you can download the update. Ridiculous.

It really is quite a painful experience just looking at the home page. I see all sorts of pitfalls for consumers. I was hoping for some smooth sailing.

It’ll be fine for me. For you. If you’re reading MIR, you’re probably interested to try it all out.

I sincerely hope that it’s not going to be a painful experience for the great unwashed with their Blackberries.

I wonder if the best thing to do is for them to simply wait until they get a new Blackberry with App World pre-installed?

Head over to give your IMEI number and life story at the App World registration page here.

RumourMill: Expansys springs another leak

Sunday, February 8th, 2009

samsungc6625

Once again, that favourite online leaker, sorry online reseller has done it again by pre-announcing yet another phone by opening up its ordering. This time around it’s Samsung, with their BlackBerry-esque C6625 and way before it’s even been confirmed as an actual phone by the vendor.

It’s as if they’re not even trying anymore or not even caring, either way it’s still amusing that they’re still in business and are still being spoken to by phone manufacturers.

Pre-empting what’s going to be unveiled in Barcelona’s Mobile World Congress is apparently this new phone, looking rather like a BlackBerry of yesteryear. With Research In Motion seeming to be backing away from their bread and butter of decent, proven, established sole email devices and into a more consumer based model seen in their Storm and candy bar phones there’s now room for others to be moving in to that space.

The leak brought to our attention by WMPoweruser, has this tri-band, full QWERTY keyboard based handset with a 2.6-inch screen coming in at £249.99.

At this point in the lead up to MWC, we’ll have written up all the product announcements by this time next week if the amount of leaks coming out thick and fast stay at the same pace. All we’ll have to do then for three days is just eat Tapas and then wait for what’s to be announced at CTIA Wireless 2009, in Las Vegas in April.

BlackBerry sell 50 million handsets

Friday, February 6th, 2009

In news we almost missed this week, Research In Motion came out with their figures from the last quarter with some other interesting stats that we thought we’d bring you.

An email wandered past our already massively cluttered desk this week with a mammoth of Mobile World Congress invites. This was on the subject of those Blackest of Berry handset people, just rounding up what’s been happening of late. We’re expecting not a great deal of news from them at Mobile World Congress this year, so whatever bones they’re throwing out right now we’re happy to bark over.

Last month, with this month being February of course, those Canadian phone makers shipped their 50th million email device. A milestone that did take 25 years to reach, since they were founded that long long ago and have really only been in the BlackBerry business for the last 10 of those. Can others make so bolder claim to that larger number? We think not, so the belittling and humour shall endeth here.

Other stats they presented that we weren’t aware of and made us utter the words ‘really?’ and ‘cool’ are as follows; there’s around 21million active BlackBerry users in the world right now with RIM’s backend handling around 3 petabytes of data a month. That’s a lot of data, a lot of a lot of data, about 3072 terabytes of information. Quite a vast number, when you think that Google handles around 20 petabytes of data each and every day.

During the last quarter alone RIM shipped close to the princely figure of 6.7 million devices. A nice sum, but we’re wondering if the Storm really did tipped those scales or not as the case may be *cough*


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