Categories
News

The fundamental blogger vs PR problem

“Are we still on for the video interview?” the PR asks. “Er,” I say, “Well, look…”, I reply. “Because I’ve told the client and they’re expecting it on Friday.” I made the mistake of agreeing to do a video interview with this PR guy and his boring-as-hell client. When people phone me, I naturally want […]

Categories
News

19 Things To Consider When Planning A Blogger Launch Event

Here’s a list of things to consider for anyone planning an event aimed at attracting bloggers. 1. Always check the signal It doesn’t matter who it is, from the lowly application developer to the mobile network operator, they all fail at this point. It’s going to be rather difficult to check out the speed and […]