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News

Bye Bye Blyk. Again.

Are ‘yoof’ targetted MVNO Blyk shutting down in the UK? Yes they are. But then they weren’t. But now they are. We think. Just before the weekend I wrote that they’d inked a deal with Vodafone in Holland. Remember Blyk, the ‘yoof’ ad-funded mobile service? Last thing we heard they were rumoured to be shutting […]

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News

Blyk ink exclusive deal with Vodafone

Remember Blyk, the ‘yoof’ ad-funded mobile service? Last thing we heard they were rumoured to be shutting up shop – but it turned out they were merely changing direction towards an operator partnership model. With the course set towards that destination, Blyk announced yesterday they’ve inked their first operator deal – an exclusive with Vodafone […]

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News Operators Services

BlykWatch: Swap to £15 credit winds up some users

Those of you who are regular readers of the site will know that I covered a series on the site known as BlykWatch, which was where I posted regularly about UK ad funded MVNO Blyk. In September Ewan and I took the decision to retire the series as we felt nothing much was happening with […]

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Applications Devices News Operators Opinion Services

The Highs and Lows of 2008.

What an interesting year! Since I joined the formerly SMS Text News/MIR team in July of this year, a lot has happened. But there has also been so much more too… And here are some of my highlights, or should I say, more notable occurrences! The iPhone 3G! This was bound to appear somewhere, and […]

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News

Blyk to launch a content portal

As resident BlykWatcher here at Mobile Industry Review, I felt it important to bring you the following update; from newmediaage Ad-funded MVNO Blyk is rolling out a portal in January to direct its 16-24-year-old audience to relevant content. The mobile operator, which offers free SMS and voice calls, will launch the On Blyk portal with […]

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Operators

Apprantly you can get loads of student deals at Phones 4u

According to Mobile Today, Phones 4u have stepped up the game in the bid to target students and are offering deals such as offering £100 of free music on any price plan. Which is fantastic except there are not doing a very good job advertising it to us. In fact this year all the networks […]

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News

Blyk appoints a CEO for Belgium

I know we said we’re not generally talking much about Blyk anymore here on the site unless there’s news… well, here’s a little bit. Eric Samson, formerly of advertising agency, Carat Belgium, has accepted the role of CEO of Blyk, Belgium. Ever since Jonathan MacDonald quit Blyk to work for Ogilvy I’ve had to wonder […]

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News

Blyk reaches 200,000 members in the UK

200,000 members in one year of going live, Blyk has added 100,000 since April this year. Impressive figures, but the figure I would be much interested is how many of those users have topped up their account! Still they are getting good response rates 25 percent of those who receive ads respond to them, costing […]

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News Operators Services

Oh no… Not another Blyk!

It has been reported that Comtel, an Australian telecom firm is to launch SMSpup: Mobile, an MNVO offering subsidised tariffs in return for adverts. Unlike Blyk the service is not completely free, and that they will receive around a 65% discount on pre-paid tariffs. Similar to Blyk customers who “opt-in” will receive MMS and SMS […]

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News Operators Opinion

Blyk – The End is nigh.

Blyk and I are now officially no more. I thought that maybe there was a chance of reconciliation, I was severely misled, and quite possibly slightly delirious, but who could blame me for wanting something to work? I learnt yesterday after a meeting with the Blyk Manager of User Experience that it isn’t just poor […]

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News

Blyk: third time (un)lucky.

I haven’t done an update on the loveliness, that isn’t Blyk in a while; and so, I thought, today I would. I mean, what else is better than having a good old moan?* Well, to be honest it hasn’t been going good. Yesterday I “celebrated” my six week anniversary of Blyk not working; not much […]

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News

Youth: Mobile Marketing, will it work?

No, this isn’t a rant about Blyk. So don’t worry. This is a look at how I think mobile marketing is being put to use, and whether or not it has had any effect on my spending, interesting, or anything of the sort really. Way back in 2002 I got my first mobile phone, at […]