Posts Tagged ‘ericsson’

SE’s Ad Campaign using the C905’s Camera

Monday, November 3rd, 2008

In an effort to promote it’s Cybershot handset C905, Sony Ericsson is running an ad campaign claiming to be “an advertising media first”. The leading mobile phone manufacturing company, is promoting the mobile handset by teaming up with FHM magazine and running in-mag advertisements for the phone shot through the phone’s camera.

The company is making the camera the USP of the phone, highlighting that it is “so perfect, this whole page was shot on the mobile itself.” Apparently, C905 has the ability to reproduce high quality prints at any size.

Check out the advert on the Mobile Marketing Magazine.

Sony Ericsson announces new Bluetooth Car Speakerphone with longer battery life

Tuesday, September 16th, 2008

I just received this in my inbox from the Sony Ericsson guys. They’ve just announced the new Bluetooth Car Speakerphone HCB-108 that comes with an insane amount of stand-by time. How much? A whole whopping month of stand-by time and upto 25 hours of talk time. 

Use it on your visor or keep it on your dashboard, it’s a great device for the big/small family car.

 

Here’s what the sent in:

 

 

With the longest talk and standby time on the market, the Bluetooth™ Car Speakerphone makes staying in touch with friends, colleagues and family on the move even easier.  With superior audio quality and stylish design, this latest car accessory gives you a premium handsfree experience at an affordable price. 
  
London, UK – September 16, 2008 – Unveiled today, the Bluetooth™ Car Speakerphone HCB-108 has a sleek Nordic design and lets you talk conveniently when you are on the move – attach easily to a car visor with no wires, no fuss and no hassle. The speakerphone offers market-leading talk time and can be easily switched between vehicles, if you’re used to jumping between a company and family car, or simply use it in the office as a conference speakerphone. Just unclip the speakerphone, swap it over and off you go.

“The new Bluetooth™ Car Speakerphone HCB-108 is ideal for those who need to keep in touch on the move, and we are thrilled to be able to offer consumers a product with such unrivalled talk time.” said Jacob Sten, Head of the accessories division at Sony Ericsson. “The new Bluetooth™ Speakerphone HCB-108 is our most affordable car speakerphone in the range, but without compromising on the premium feel and stylish design that you can expect from Sony Ericsson.”

With the impressive 25 hours talk time and a standby time of up to one month, theBluetooth™ Car Speakerphone HCB-108 lets you enjoy crystal clear conversations and superior true duplex audio quality with echo reduction, noise cancellation and Digital Signal Processing (DSP) for longer than ever.

The Bluetooth™ Car Speakerphone HCB-108 will be available in selected markets from early Q4 in the colours Black and Silver. It will be showcased at the Paris Car Show, in conjunction with Saab, from October 4, 2008.

Read more about other car accessories at www.sonyericsson.com/car

The Bluetooth™ Car Speakerphone HCB-108 at a glance

Accessories
In-Box:

  • Bluetooth™ car speakerphone HCB-108
  • Visor clip
  • Cigarette lighter adapter CLA-61
  • User guide/Bluetooth™ warranty leaflet

Facts and Figures 1)2)

  • Size: 119 x 61 x 14 mm
  • Digital Signal Processing DSP
  • Noise cancellation
  • Echo reduction
  • Bluetooth™ 2,0
  • Weight: 93 grams (inc clip)
  • Colours:
  • Black
  • Silver
  • Talk time: Up to 25 hrs
  • Standby time GSM/GPRS:
  • Up to 700 hrs

Availability and versions

  • Available in selected markets from early Q4 2008.
  • Nokia, NEC and friends agree LTE patent swap shop

    Tuesday, April 15th, 2008

    A handful of mobile heavyweights, including the likes of Nokia, Ericsson, NEC and Alcatel-Lucent have announced they’ve got together and worked out a patent sharing system for the development of HSDPA’s successor, LTE.

    The framework will give all of the company “fair, reasonable and non-discriminatory terms” for licensing each other’s essential patents. The deal will also make sure that those involved can’t charge royalties that are more than a single digit percentage of the sales price of phones using their patents and for embedded LTE modems, the maximum level will be a “single digit dollar amount”.

    Getting the patent regime – and particularly the pricing – for using patents agreed before anyone starts using them is a simple but very clever idea. Perhaps if Nokia and Qualcomm had set up a similar agreement they could have saved themselves a truckload in legal fees.


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