Tag Archives | ericsson

SE’s Ad Campaign using the C905′s Camera

In an effort to promote it’s Cybershot handset C905, Sony Ericsson is running an ad campaign claiming to be “an advertising media first”. The leading mobile phone manufacturing company, is promoting the mobile handset by teaming up with FHM magazine and running in-mag advertisements for the phone shot through the phone’s camera. The company is [...]

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Nokia, NEC and friends agree LTE patent swap shop

A handful of mobile heavyweights, including the likes of Nokia, Ericsson, NEC and Alcatel-Lucent have announced they’ve got together and worked out a patent sharing system for the development of HSDPA’s successor, LTE. The framework will give all of the company “fair, reasonable and non-discriminatory terms” for licensing each other’s essential patents. The deal will [...]

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