Posts Tagged ‘flo’

AT&T turns on mobile TV this week

Friday, May 2nd, 2008

And after all the talk, it looks like AT&T has stuck to its deadline and it’s going to be launching its broadcast mobile TV service – under the unsurprising brand name AT&T TV – from May 4, with two compatible devices, the LG Vu and the Samsung Access.

The service, based on Qualcomm’s MediaFLO, will go live in 58 cities, with the usual mix of broadcasters from the likes of CNN, Comedy Central, MTV and Fox, with the usual mix of movies, news, comedy, and music content being promised.

At least now we get a chance to see the pricing: and it’s $15 a month, which seems rather ambitious on AT&T’s part. How long before it switches to an advertising (free content in return for ads) or bundled (all the data you can eat and mobile TV thrown in for good measure) model?

AT&T brings Qualcomm’s flow to mobiles from May

Friday, March 28th, 2008

AT&T has revealed it will be bringing Qualcomm’s MediaFLO mobile TV technology to users’ phones by May. FLO will launch on AT&T’s network this May on two new devices, the LG Vu and the Samsung Access.

AT&T said the service will feature two exclusive TV channels, but didn’t give any more information on their content. The operator did say however that it will offer full-length television content and sporting events and programming from leading entertainment brands CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2Go and Nickelodeon.

While there still seems to be a lot of skepticism from several quarters on whether mobile TV is a goer, the networks at least seem to be convinced. I can’t help but think that AT&T will need to add a lot more devices to its line up before too long if it wants to take mobile TV anywhere beyond a niche product.


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