Posts Tagged ‘Government’

Mobile Drama!

Friday, January 30th, 2009

It’s a phenomenon that has been circulating around for the past few years; “Mobile Soaps”, which are specifically aimed and targeted at people like myself… Teens!

It’s an idea that has always intrigued me; I’m a fan of anything that is gripping, true and something I can relate too (in terms of Dramas that is). Even more so, I’m finding more and more often with the onset of recurrent boredom throughout the day, it would be brilliant to have something on my mobile which was free, that could keep me entertained for five or ten minutes.

Now yes, of course there is the marvel that is the iPhone, and a number of software developers who have found ways to get your favourite films compressed and ready for viewing on said devices, but what if you don’t have an iPhone, and you don’t have the time to watch the first part of the Matrix Trilogy?

Well, there is something like THMBNLS, or if you’re like me and totally at a loss at text language, Thumbnails.

I’ve signed up for this, thinking and hoping for, let’s say the best. After all, I would have hoped that somewhere a long the line something good might come-about this mini-mobile-drama…

Wrong.

Well, actually, that’s just a tad biased. It’s funded by the Government, and the Department of Children, it has a primary focus on all things “teen”, and current in the news; sex, drugs, bullying, respect etc.

Now whilst I like the initiative being shown here by the Government and the obvious attempts at trying to bridge into the “youth of today”, there really is little to be said about this “drama”.

And the same can be said for previous attempts I’ve seen floating about the internet. I can remember a number of similar (although far shorter) offerings being heavily promoted on the popular Social Network, Bebo. Needless to say, they had the same shortcomings of Thumbnails…

They’re not that good, at all.

In a technological age of the internet and Youtube, and the growing popularity of programming such as Hollyoaks, Skins, and even American imports such as The O.C and others, the expectations of the teen audience are far more than what I have come-across with the mobile supplements.

The thing is, as with many brilliant ideas, there is a huge potential here; but once again what is delivered is so much less than what you or I expected. Whereas I would love to find and become engaged in a mobile drama which I could enjoy over a number of weeks, when all there is to offer is quite bluntly, tripe… Am I going to waste my time?

The same can be said for my peers. As far as I am aware, no one that I know engages in opting to watch, sign-up, download or view these things. And I’m really not surprised!

Maybe it’s too early to judge now, if this area of mobile improves like many of the others have done, then I do not doubt that in a few years or so there will be some mini-masterpieces right there on our handhelds!

Until then though, I think I will stick to my daily dose of the good ol’ television.

Samantha.
Samantha@mobileindustryreview.com

The Maldives Government: It’s 4pm and no one’s home

Wednesday, June 25th, 2008

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Last Monday, your intrepid reporter — that’s me — arrived on the ground at Male Airport at just past 9am local time.

By 10am, my Private Mobile Network — 20,000 pounds worth of technology and telecommunications brilliance, loaned to me by the nice people at Teleware — had been impounded by the rather blank-looked but nice people at the Customs table at Male Airport.

They didn’t know what it was. I explained. They weren’t buying my explanation — or, since I didn’t have the right paperwork (i.e. ANY paperwork) from the hotel, they impounded the device. I got a receipt.

Elvis, the PR Manager at the Conrad Rangali Island, the hotel I’ve chosen for the Desert Island Feature, has done a huge amount of cajoling and persuading. They’re not having it at the Customs Authority though. Oh no.

They now need to go and speak to the Ministry of Information and Communications to get advice.

And that takes a week.

A week.

Seven days, they’ve advised Elvis.

That isn’t good enough.

I don’t believe that it takes the Maldives Government 168 hours to do anything. Surely with one man in control, they can make decisions quicker than this?

The moment any right-minded chappie looks at the letter I wrote explaining what the Private Mobile Network does and that I am only aiming to test it will say ‘yeah, fine’ in a second.

That’s what I reckoned.

So I picked up my phone. I’ve been very good. I haven’t phoned anyone so far. I’ve been minding my Vodafone 10 pounds per minute (that’s a friendly dig) rates.

But today, I vented forth.

I knocked up ‘Maldives Government Press Office’ into Google. Ah hah. There’s a website about the long serving President Maumoon Abdul Gayoom. Astonishingly there’s a section about the press office there with no contact details.

Eventually I found the Maldives Customs Service phone number.

“Press Office, please?” I asked.

Nada. Eventually I was put through to a lady who spoke English. I explained my issue.

“Everybody’s gone home,” she told me. (I’m paraphrasing)

“What? Everyone?”

“Everyone in management.”

I looked at the clock here. 3.59pm.

“What about the Chief Executive, can you put me through to him?” I asked, hopefully. I just need to speak to a can-do-chap or lady, I thought.

“No, he’s in Belgium.”

Right.

“This is urgent, what’s the mobile number of one of these managers?”

:: fumbling ::

I got the number. I called. It rang… and rang… and rang… no answer.

Ok.

Next. I started think about chatting to the Organ Grinder. Let’s go to the top.

Hold on though, ‘the top’ is at home. Every single agency I called didn’t answer. The phone rang and rang and rang. Sleepy Maldives, eh?

I know. Who’s always available to take your calls? The public relations specialists.

Enter Hill & Knowlton. You know them, right? H&K. One of the world’s heavy hitter Public Relations agencies who took quite a bit of stick when they announced they were going to represent the Maldives a while back. Protests. There were protests outside their lush office in Soho Square. More details on the protests at Sourcewatch.

I phoned Gaylene who runs Digital at H&K.

“I’m calling from the Maldives,” I said, “I’ve, er, got a problem with Customs.”

Not your average PR enquiry, I know. She promised to connect me to the person who manages the Maldives reputation. Quickly please.

I can feel the inner MacLeod burning with annoyance. I’m feeling minutes away from running a DONT BRING ANYTHING TO THE MALDIVES EXCEPT YOUR SWIMSUIT AND BUCKETLOADS OF CASH campaign. Remote working the Maldives? Don’t bother Desert Island Challenge? You bet it’s a challenge, and so on.

I’m annoyed I’ve waited more than a week for the Maldives Customs to do anything. The Private Mobile Network is exactly as it says on the tin. How are you meant to be able to remote work in tourist-heaven Maldives when you risk the blank-but-nice Customs Officials impounding your equipment?

I’m mostly annoyed that it seems after 4pm, everyone is asleep. Or in Belgium.

Seriously, I’ve tried all the key important telephone numbers of the Maldives State and no one’s answering…

If you’re reading, your excellency, President Maumoon Abdul Gayoom, my number is +44 7769 658 104.


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