Posts Tagged ‘handset bundles’

Do you keep a PAYG handset in your car for emergencies?

Tuesday, October 7th, 2008

I popped out the other night for 10 minutes.

Just 10 minutes. Popped to the shop to get some stuff then back again.

Didn’t take my phone. I was traveling light. Living for now. Frankly I couldn’t be arsed to stick the Nokia E90 into my jeans pocket.

On the way to the shop I passed a guy who’s car had obviously broken down. A nice new BMW X6. He was a bit annoyed judging by his expression on his face as he (presumably) called the AA.

When I drove back home I saw the AA had already arrived. The chap was being taken care of. No need for me to stop and offer assistance.

It got me thinking though.

I felt naked without a handset.

I normally take a handset (or two) with me whenever I go out. But on this occasion I didn’t. And it would have been typical if that had been the time when the oil or whatever screwed up on my Range Rover and woosh, I find myself stuck in the middle of nowhere with a long walk ahead of me. And no handset.

So maybe I should have an emergency PAYG handset in the glove box. That’s what I started thinking.

Then I thought I better ask the MIR audience and see what they do. They’ll know best.

Thoughts? Should I go and get one, stick a tenner on it and leave it in the glovebox?

Ministry of Sound announces three exclusive handset bundles

Monday, September 1st, 2008

Ministry of Sound, the global dance music brand, dance music record label and famous night club in South London have announced the launch of three exclusive handset bundle, each with the popular handset manufacturers of Nokia, Sony Ericsson and Samsung.

As a part of the deal, media content from the superclub brand will be pre-loaded onto handsets on three select handsets available from today. 

Van Uong, the brand licensing manager at MoS, said:

Because Ministry of Sound is the world’s largest independent record label with a large and loyal following, we are able to work closely with our handset partners to create exclusive bundles which have huge appeal with the 16-24 year old demographic and are in discussions to launch additional packages later in the year.

The handsets have been carefully chosen to target the 16-24 year old masses and will come with music tracks from Ministry of Sound and Hed Kandi, videos, wallpapers and ringtones. The company has also included exclusive competitions and offers of exclusive merchandise. The handsets will be available via retail partners Grattan, Vodafone and DataSelect.

Here are the details of the handsets:
Ministry of Sound – Samsung E250 
- Preloaded with 10 music tracks
- 3 MoS ringtones, 3 MoS wallpapers
- MoS VIP dogtag – entitles owner to club entry privileges
- Competition – Win a Year with Ministry of Sound’ Prize 10 x ’52 MoS CDs’
- On Vodafone Pay As You Talk – Promo price of £29.99
 
Ministry of Sound – Sony Ericsson V640i
-  Preloaded with 10 + 2 music tracks
-  5 MoS ringtones, 5 MoS wallpapers
-  2 MoS Music Videos
-  MoS VIP Dogtag – entitles owner to club entry privileges
-  Competition – Win a Year with Ministry of Sound’ Prize 10 x ’52 MoS CDs’
-  On Vodafone Pay As You Talk – Promo price of £29.99
 
Hed Kandi – Nokia 5310 Preloaded with 10 + 2 music tracks
-  5 HK ringtones, 5 HK wallpapers
-  2 MoS Music Videos
-  HK Keyring
-  Competition – Win a HK Framed Canvas Print.
-  On Vodafone Pay As You Talk – Promo price of £99.99

The Ministry of Sound have previously worked up thoughts on launching their own MVNO. The MoS is a largely popular brand on a global scale and handset bundles is a good way of leveraging the brand name into the crowds.


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