Posts Tagged ‘Heysan’

mjelly.com mobile 2.0 service of the week - signing off with a retrospective

Friday, March 20th, 2009

Hello Hello what’s going on? what’s all this shouting?

James from mjelly here at Mobile Industry Review.

Sadly, this is the last chance for me to do a Mobile 2.0 Service of the Week post on this blog. Good luck to Ewan with the new business model and a massive thanks to him for letting me write this every week - max respects.  Thanks also to Krystal for uploading my early posts.   All is not lost - we’ll be continuing the series over at http://blog.mjelly.com

It was tough trying to decide which mobile site or app to cover for the last mobile 2.0 service of the week - Opera Mini has the most ratings on mjelly of all the downloadable apps, and mjoy is top on the mobile sites front.  So, rather than try and pick one I’m going to list all of the services we have covered over the last few months in case you missed any - listed by category - here it goes:

Communities

Mobamingle - the international version of Mobile Game Town - a Japanese mobile services with $200m in annual revenues

Peperonity - the original mobile 2.0 service and one of the biggest drivers of inventory on admob

Heysan - cool Silicon Valley mobile startup building a nice line in mobile virtual goods

Mocospace - US mobile social network with massive traction and generating big ad revenues

Flirtomatic - the world’s leading mobile dating site and top UK mobile startups

Mxit - South Africa’s massive mobile social networking platform

Media and content

Mippin - the world’s leading mobile news and web service - based in London UK

Cellufun - mobile games community

Search

Taptu - Cambridge-based mobile-focused search engine taking on Google

abphone - the French mobile vertical search engine

Browsers

UCWEB - the Chinese mobile browser that’s been downloaded 60m times

Communications and messaging

Dabr - the no.1 mobile twitter interface

ebuddy - mobile IM service downloaded 11m times

Nimbuzz - unified communication across Skype and IM

Mig33 - mobile voip and messaging app

Trutap - fantastic IM and content app that was unlucky with their investors

Fring - momo award winning VoiP and communications app

Not a bad list really - who would have imagined all of these new services even a few years ago when all mobile had going on was ringtone scams and a load of hype about “mobile TV”?

You can find all these mobile 2.0 services on mjelly which is a directory of mobile sites and free mobile software

Thanks again to Ewan and all at MIR :-)

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Heysan - mjelly Mobile 2.0 Service of the Week

Friday, November 14th, 2008

Happy Friday! James here from mjelly.com with another Mobile 2.0 Service of the Week - this time we are going to look at HeySan - which hardly anyone knows about in the mobile industry but is getting pretty big and can teach us a lot about how to build a mobile web service with massive traction and stickiness.

heysan

What is it?

Heysan is a mobile web interface to all the major instant messaging services including MSN, AIM, Yahoo!, Google Talk, Myspace IM and soon the new facebook messaging system.  Heysan means “Hello” in Swedish and funnily enough it was founded by some Swedes, plus one Brit.  Heysan was originally seed funded by Paul Graham’s YCombinator which provides small amounts of investment (around $20k) to help a group of founders build a product.  HeySan is one of the few mobile companies funded by YCombinator (the other big one being the LBS service Loopt) and they’ve been going since 2007.

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Why is it interesting?

Heysan is probably the first mobile web service to develop a really effective viral distribution mechanism.  When you first sign in to your IM account they give the option to ping your friends/ contacts to let them know you are using heysan and in return you get credits for their virtual store.  The virtual store lets you buy stuff like special emoticons and the like - a bit like the one run by Flirtomatic.  It is really worth spending a lot of time digging behind Heysan as it has a lot more features than meets the eye such as SMS notifications and community/ profile elements.  Every single mobile web service should be looking at these guys to see how they are doing things. The site is also beautifully designed with a really clean UI.

The proof that Heysan is onto something interesting is in the stats which are absolutely jaw dropping - and remind me of the kind of figures facebook used to pump out after they started which made everyone sit up and take notice.  The average user spends over 5 hours a month on heysan, they are doing 100 million page views a month and have 600,000 users.  What is also amazing is that the largest markets for Heysan are not Indonesia or India like a lot of other mobile IM aggregators, but the UK and the US.

We are really seeing the beginnings of something big happening in mobile and this is the kind of case study that proves it.  Shouts to Krystal and Ewan at Mobile Industry Review for giving us the chance to tell you about all these great mobile services!

You can find Heysan on mjelly, which is a directory of the best mobile web sites and other stuff


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