Posts Tagged ‘high end’

Sony Ericsson hit by high-end boredom

Thursday, April 24th, 2008

More doom and gloom from the handset people. After Nokia said it though the worldwide mobile phone market might shrink next year, Sony Ericsson has reported its profits have nosedived over the last quarter, its market share has dropped (enough to see it slip behind LG to number five in the biggest device makers) and a lower average selling price.

Sony Ericsson puts the slip down to a “slowing market growth in mid-to-high end phones in markets where Sony Ericsson has a strong presence”. At the same time, the company says it expects all the handsets that it announced previously but will sell in the next quarter will help make a difference in future - like the “high end” Xperia X1 and “high end” Walkman and HSDPA phones. If Sony Ericsson is having trouble shifting high end models and taking a profit hit, perhaps boasting about the slew of high end models coming soon is not the best way to rectify it?

Sharp ready to take on China before the Olympics

Monday, March 17th, 2008

Sharp has decided to take its mobiles to pastures new. According to reports, this one from the Financial Times among them, the electronics manufacturer is planning to start selling mobiles in China in time for the Olympics later this year.

The reports say that Sharp will bring in high-end devices to the Chinese market and the company is already in talks with operators about carrying the phones, making it the only Japanese handset maker selling its wares in neighbouring China (assuming you don’t count Sony Ericsson).

It’s no surprise handset makers are all turning their attention to China - it’s been enjoying record new subscribers of late and there’s still shedloads of room to grow before saturation starts to rear its ugly head. That said, Sharp’s compatriot Kyocera recently said it was pulling out of a China, so it’s certainly not an easy market, but it is one with enthusiasm for high end devices - exactly what Sharp plans to sell.


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