Posts Tagged ‘Hot’

Nokia Ovi Store is open for business

Tuesday, May 26th, 2009

Over the weekend, Nokia Ovi Store was soft-launched in Australia this weekend to allow the team, sweat pour off the proverbial forehead, to check everything was ready for launch.

And it is.

We’re live. And the mobile industry is changed for good.

Finally you can deploy an application, easily, for Nokia customers. It used to be an absolutely torturous process — now, the discovery is much, much improved.

Similarly, if you’d like, for example, some Star Trek wallpapers on your Nokia, you can now click-click and be done. No more arsing around. Fantastic.

Here’s a screenshot from the desktop:



The store is wholly sluggish this morning because the whole world and his dog is checking in, downloading and playing around.

You can already see just how massively successful the store is going to be. I’m looking at a ‘futuristic‘ Star Trek Ringtone — that’s priced free. On the right hand side I’ve got these options:

And it’s free? I’ll have that.

As for billing, well your operator will take care of your purchase processing in Australia, Britain, Germany, Ireland, Italy, Russia, Singapore and Spain. So it’s just one click to buy. Magic from a mobile developer standpoint. I’m going to give it a try in a few minutes.

And for revenue sharing? Well 30% revenue share is fast becoming standard across the app store world and Nokia is keeping to that — there are a few questions over exactly how the splits will work but I’m sure we’ll see some further clarification on this soon.

Here’s what store.ovi.com looks like on my Nokia N82 browser:

I’ll download the app and take you on a tour shortly.

For now… the Ovi Store is live… let’s see what everyone thinks about it!

The address you need: http://store.ovi.com

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Originally published on Mobile Developer TV and automatically republished here on Mobile Industry Review. View the original post.

Mark Curtis of Flirtomatic: Don’t forget the mobile web

Friday, May 22nd, 2009

I popped by the Flirtomatic London offices today to meet with founder Mark Curtis and the team. I’ve long been a follower (and fan) of Flirtomatic (check out the MIR archive coverage) and particularly fascinated with how they’ve managed to build such a massive base of users via the mobile web.

Flirtomatic is, as you might have guessed, all about flirting — not necessarily dating in the traditional sense. Mark and his team are uber-smart. They’ve got the sign-up time down to approximately 45 seconds via mobile. So if you click on an advert or if you visit via an operator portal link, you’ll be able to become a member extremely quickly. This fastidious and razor-sharp focus on the sign-up process has helped them garner a massive, massive user-base.

Mark was telling me that when they started, they used to convert just over a third of sign-ups into active users (and by active, they mean ’sends a flirt message’, not just logging in). They’ve now got that ratio up to 70% – a simply phenomenal figure.

I spent a few hours with Mark discussing his take on mobile development. The resulting interview is fantastic food for thought. Firtomatic have built a solid foundation of decent, healthy and increasing revenue through mobile web. Why? Well, he explains in some detail on camera and makes some super observations.

If you’re after some highlights, try these snippets for size:

* They users bought 14,000 virtual engagement rings in 72 hours to celebrate the leap year back in 2008.
* Don’t write off credit cards as a method of payment. 10% of Flirtomatic’s revenue is derived from credit cards — details of which are input via the mobile browser!
* Vodafone UK’s ‘free data’ day on May 1st for PAYG users boosted sign-ups 13 times.
* iPhone users are by far the longest to validate (i.e. confirm) their accounts — in some cases it takes four days for a user to login to their email to validate their account.
* The N95 remains one of their most popular handsets by traffic.
* On average within 2 hours of signing up, males get roughly 4 flirtomatic messages from other users. Females get about 20!
* They money is in visibility (i.e. users paying to improve their rankings/ratings). That point is probably one of the most incisive takeaways.
* It’s not necessarily about apps. I think a lot of developers will be very interested to understand why Mark and his team simply haven’t bothered with mobile applications as yet.

We also did a walk-about of Flirtomatic’s Towers, indeed they’re now a proper tower since new additions have led them to expand on to a second floor. Mark did a quick introduction to the staff before we sat down and got talking.

Mark’s video(s) should be up shortly. If you’d like a reminder, we’ve got a nifty function that will update you by email every time we post. Subscribe here.

(That screencap above of Mark is from the video import.)

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Originally published on Mobile Developer TV and automatically republished here on Mobile Industry Review. View the original post.

Android cometh: Sony Ericsson confirms Android 2.0 handsets

Friday, May 22nd, 2009

Goodness me it’s getting interesting in the mobile industry.

For years I’ve been screaming with utter annoyance at the absolute rubbish Sony Ericsson has been vomiting into the marketplace. Their devices are amongst the nicest engineered on the planet. They’re well built, stylish, reliable and the cameras are simply amazing.

But the dumb operating system (or, more accurately, the stupidly limited UI) is — literally — from the 1990s.

I positively loved their K800i handset — a class leading device in it’s time — and I’ve continued to admire the workmanship of their more recent models — but actually using a Sony Ericsson is akin to jumping in an Ashes to Ashes style timewarp back to 1990.

It’s pretty accurate to refer to a Sony Ericsson user as a Mobile Caveman. Just like a human caveman, a Mobile Caveman (”MobCav, anyone?”) is able to manage life’s various transactions (fire, food, sex) but when it comes to anything more enlightened or connected, no dice.

Your Sony handset will browse the ‘mobile web’. Cool. It will — with quite a bit of persuasion — synchronise your address book. You can play music on it. You can even play game(s) on it.

But put a top of the range Sony handset next to other class leaders (iPhone, G1/G2, Palm Pre, Nokia N-Series) and it’s immediately clear it’s not in the same league.

Don’t get me started on developing for a Sony Ericsson.

Besides from a degree in Nuclear Physics (with hons and some fannying about with the Dean’s List), you’ll need a massive budget and the patience of a demigod to develop for the current range of Sony Ericssons.

The Xperia device is … well, let’s put it this way, have you seen anyone with an Xperia recently? Hobbled by a ridiculous, ridiculous Microsoft bollocks operating system, the Xperia was never, ever going anywhere.

“Why won’t they go Android?” I used to scream, “Can you imagine how brilliant a Sony Ericsson would be with Android?”

Well… it’s happening.

Finally.

It had to happen. It was inevitable. Just like Apple bringing out an iPhone (they had to make the move or surrender the mobile music market to the likes of Nokia).

Slashphone reports that at a recent showcase in Taiwan, Peter Ang, the Sony Ericsson VP of Marketing, confirmed Android is now a key operating system for the company. Along with Symbian and Windows. Gah.

Sony’s Android handset(s) are due to arrive with Android 2.0 — and there’s speculation (from Chris Davies over at Android Community.com) that the devices will sport a proprietary UI along the lines of the Xperia UI.

The upshot?

Upgrade Android in your estimations. With the consumer giants such as Sony Ericsson (and Samsung) jumping in, it won’t be long before high-end (and shortly after, mid-tier and low-end) normal mobile users (”normobs”) will be shopping for their Apps via the Android Marketplace.

Exciting news.

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Originally published on Mobile Developer TV and automatically republished here on Mobile Industry Review. View the original post.

Help: Is this a mobile developer FAIL?

Saturday, May 2nd, 2009

Whilst we get busy with the new design and arranging of developer interviews, I need your assistance on this conundrum. I’m not sure whether it’s a complete ‘FAIL’ (as the phrase goes) on the part of the developer, or whether it’s just-one-of-those-things.

I’ve been using my Android G1 a lot since I arrived in America because, conveniently, my US T-Mobile sim works perfectly with it (even though it’s a UK device). I didn’t have to do any configuration since HTC thoughtfully included the T-Mobile US web settings on the device already.

So I’ve been taking pictures.

As you do in a city as nice and as varied as San Francisco.

I’d like to send them directly to Flickr. Since there’s no ShoZu service on Android at the moment (and I haven’t re-installed Pixelpipe yet) I thought I’d have a look around the Marketplace on Android.

Unlike others, I take it upon myself to buy as many applications as possible. I did a certain amount of evaluation on ‘Flickr Upload’ when I came across it. From memory it was $0.99. Or perhaps less.

I scrolled down to the comments.

On the 28th of April, ‘Matthew’ commented:

Works wonderfully. Well integrated.

.. and he gave it five stars.

I suspect Matthew is referring to the share option. When you take a photo on Android, there’s a button that pops up called ‘Share’. Click on that and you get the choice of sharing by Email, by Google Mail or — to Flickr (enabled by this application). Smart. I was warming to the concept.

I noted that it’s had between 100-500 downloads. Ok. Not a brilliant well-trodden path. I continued with the comment review.

On the 21st of April, ‘z0mbix’ commented:

Will not authorise with flickr on t-mobile/G1. Can’t get any reply from the developers em[ail]…

Er.

I’d gone off it right away.

The final comment on the app’s frontpage was a day before z0mbix’s one from Benjamin:

Exactly what I was looking for works perfectly

Hmmm.

Z0mbix’s comment put me right off. But I reasoned there must be a reason, maybe he/she didn’t know what they were doing? Afterall if Benjamin and Matthew each had a good experience, I should be ok?

Right?

As I walked out of the Westfield Mall in downtown San Francisco I spotted an advert I wanted to write about. I decided to download Flickr Upload there and then, configure it and get moving.

I paid the money, the app downloaded and within seconds I’d got to the main prompt, asking me to authorise my Flickr account to work with it. Fair enough.

I typed in my Yahoo account username and password and hit ‘login’.

Nothing happened.

Nothing.

The screen went blank.

Er.

‘I’ve just paid a dollar for this,’ I thought, rather disappointed. I was experiencing the pain of fellow user, z0mbix.

I tried again. Maybe I typed my details wrong?

Again it failed. The app just sat on a blank screen like this:

Rubbish!

I ended up sending the photo to my email account and walked home, rather annoyed with myself.

I was annoyed because I thought I’d obviously got my Yahoo password wrong.

What self respecting developer would allow an application to go live — a chargeable application at that — which doesn’t actually work?

Then I reasoned that it must be a Yahoo screw-up and spent a good few blocks cursing them in my mind.

I got back to my desktop and immediately changed my Yahoo password to check I had it correct.

Again I tried authorising the app.

Nothing. Nada.

I’ve bought a dud.

I don’t know who is responsible. It COULD be Yahoo, entirely. But one assumes that the two other recent commenters on Android Marketplace aren’t lying and they got it to work.

I’ve tried a few times over the past few days to activate it to no avail.

So I looked up the developer online.

They’re called Macrospecs and they’re a privately-owned startup in the bay area.

Ah hah! They’ll have a GetSatisfaction page, right? Or a forum or something?

No.

Nothing!

It’s a one-page website and — ultra annoyingly — the ‘contact’ page goes straight through to their email address.

Confusingly there is absolutely no reference to the Flickr Upload application on their site.

I then had a look back on the Android Marketplace and saw that the ‘developer site’ is listed as FaceofMobile.com/Flickr. Ah hah!

No, hold your excitement.

This is the entire site:

Yup… it’s one page. It consists of three screenshots and a macrospecs logo, with no link. No contact details. No support option. Nothing.

In fairness to the developer, one wouldn’t expect that many support enquiries from an application that simply sends a photo to a Flickr account. It’s not rocket science and there’s hardly any failure points.

Except the authorisation process.

And, of course, macrospecs don’t control that, Yahoo do.

Tough luck for me and z0mbix, right? If it ain’t working, you can try contacting macrospecs but it’s rather clear they don’t want to know — and are not expecting to support any enquiries.

I hunted around and I found a support forum for macrospecs’ Face of Mobile application, a $1.99 Windows Mobile Facebook app.

I suppose I could try posting there.

But I’m not feeling very welcome — or smart for buying the app. Indeed I’ve paid a dollar for the privilege.

It’s perfectly fine for it to happen to me, I have a good understanding of the trials and tribulations of mobile development — but if this is the experience of your average consumer who’s just picked up a G1 or G2 and is expecting 100% friction-free total quality-assured service from the Android Marketplace, they’re not going to be at all impressed.

Like the ringtone marketplace a few years ago — you’ll pay once and if the experience sucks, you definitely won’t ever pay again.

What’s the right response?

Is this a FAIL on the part of the team at macrospecs? Is it a Yahoo FAIL?

Or is it an Android FAIL?

Would this have happened on an iPhone?

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Originally published on Mobile Developer TV and automatically republished here on Mobile Industry Review. View the original post.

Verizon Palo Alto Store: ‘Yeah you don’t want the Blackberry Storm, it’s buggy’

Thursday, April 16th, 2009

If you were reading my Twitter feed earlier this afternoon, you’d have caught my update from outside the Verizon Wireless Store in Palo Alto.

Here’s a pic:

I was Palo Alto for a few meetings, one with a mobile titan (ID not public alas). The chap was running 30 minutes late (”Don’t worry, I’ll hit up* the Apple store”, I told him). I’d arrived in by the rather efficient ‘CalTrain’ early anyway so I strolled up University Avenue toward the Apple store.

I was having a look in the shop windows during the stroll and realised I was passing the Verizon Wireless store.

“Screw it,” I thought, “I’ve got some time, let’s go and have a look at Mr CDMA’s offerings.”

I arrived into the store and was immediately greeted by a lady with a clipboard. This is the way things work in America. At least, it’s been my experience with Sprint as well as Verizon.

(Conversations paraphrased from memory)

“How may I help you today?” the nice spritely shiny lady asked, clipboard and pen poised.

“Er I’m British,” I said. Best to get that off my chest.

She did a slow knowing nod.

British = Useless to Verizon. They either want to spend a good 20 minutes selling you a two-year credit agreement (and a handset) or get you out of the shop as quickly as possible with a prepay deal.

But if you’re foreign it’s a no-go. They don’t want your business. You need a US social security number to get started with them. This is fair enough — there are 303 million folk in the country, enough to be getting on with.

Even if you offer to prepay a 2-year contract in advance (e.g. $200 for a Storm on $80 a month is $2120. Offer them $3,000 up front and they’ll decline. Their system, I’m told, doesn’t ‘work that way’).

Anyway. I explained I was British and the lady put down her pen and let me pass.

Normally she’d have been ticking various boxes relating to what I was looking for. Then she’ll hand the resulting form to a sales chappy who, suitably briefed, will help me out.

I took a stroll about the place. I admired a few handsets. I glanced once or twice at the Storm, their handset du jour. Well, actually, their handset du year.

I had a look at the LG Versa.

“Can I help you, sir?”

I turned and found a helpful looking sales chap on my elbow.

“Er,” I said with continued embarrassment, “I’m sorry, I’m British, so… er…”

“Oh,” the chap said, eyes widening.

“Yeah,” I said, nodding, “It’s prepay or nothing, I know.”

I hung my head slightly as the chap nodded with me in sympathy.

With a tough of benevolence, he said I should ask him if I needed any help.

I thanked him.

“Alas, I’m a pariah,” I mumbled to myself, gazing over at the Samsung Omnia on the shelf. Windows Mobile, I know, but it thought it’d be worth a look. I went back to the Storm.

$199 on a 2-year contract.

I started selling it to myself.

“You have a duty to, you know, play about with these things,” I reasoned, calculating whether I really wanted to spunk something like $2,000 on ‘playing about’.

I only found out later that you could get a Blackberry Storm for $449 up-front on a month-to-month agreement. That, provided Verizon would have done a deal with an alien like me, would have bee interesting. I’d still have had quite a problem swallowing $449 unless I was aiming to use it as a primary device.

My key issue is that I’ve never actually used a Verizon handset for more than a day or so — and they’ve been rubbish prepay handsets. I’ve never really tried out the Verizon data network, for example. So I was warm.

But luckily for my bank balance, nobody tried to sell me a month-to-month Storm.

In fact, they’re not selling the Storm in Palo Alto. Although it’s on display, it’s not for sale. The sales team will do their best to avoid selling you one.

Is that a sweeping statement? Yes. Of course Verizon are selling Storms — by the bucketload by all accounts. Just not to me. And definitely not to the customer who came in after me.

I was pondering the possibility of a Windows Mobile handset when I heard a chap come into the shop. I glanced round as he approached me and the salesman who’d (sensibly?) given up on me.

“Hi,” he said, “I’m after a G-3 phone, the Blackberry Storm?”

“Right,” said the salesperson, “Well…”

“This is it here, is it?” the buyer said. He’d walked straight to it and was ready for the sale. He’d clearly seen it on television or been recommended it. The fact he got the ‘G-3′ (”3G”) bit wrong indicated an element of normob (”normal mobile user”) in his makeup. He knew what he wanted. He knew 3G, however you said it, was the way ahead. He was fondling the device and wanted to buy one.

“Er, you don’t want the Blackberry Storm,” said the salesman to the surprise of the buyer, “It’s buggy,” he continued.

“Buggy? Ah yeah..” said the buyer. He’d heard of that too and asked, “When will they bring out a software upgrade?”.

“Errrrr,” said the salesman, “Is it a touchscreen phone you’re looking for?” he said, beckoning the buyer to the other side of the store.

I missed a bit of their conversation — but I could make out the fact the salesman was trying to sell him some type of LG touchscreen.

The buyer did some quick evaluation before walking back to the Storm.

“Nah, tell me about the Storm?”

“It’s buggy, you don’t want that,” the salesman said.

“Right, but it works?” said the buyer. He clearly *just* wanted one. He was giving all the I-don’t-mind hints.

At that point I left the store.

I couldn’t handle it.

I was having a lot of trouble keeping my mouth shut and not slapping the salesman with a handy wet fish a few times.

As I left, the buyer was fondling the Storm clearly in I WILL BUY THIS PHONE mode. I think the salesman had relented at this point as I just caught, “Well, the touchscreen clicks when you press on it, the iPhone doesn’t have that,” as I walked out the door.

Well I never.

Palo Alto, spiritual home to Silicon Valley (and actual home to, amongst others, HP’s worldwide headquarters). By all means discourage the good normob people of Shitsville, Middle America, to avoid getting the Storm (they’ll only return it when they can’t figure out the keyboard). But in Palo Alto? When the chap strides in demanding a Storm? Give him one. Be pleased he’s aiming to swap from T-Mobile (he was) to Verizon instead of T-Mobile or, worse… the iPhone collective that is AT&T.

An interesting experience.

In the interests of fairness I am going to see if I can swim the myriad Verizon Wireless PR channels and get a hold of a Blackberry Storm to use for a month or so. I’ll keep you updated.

Meanwhile I encourage you to pop into your nearest Verizon store and ask for a Storm and report back your experiences. My experience today must surely have been an exception.

* “Hit up” — a fancy wanna-be-cool American way of saying “visit/talk to/connect with”.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Got 60 friends? Spell out a message with Google Latitude

Wednesday, April 15th, 2009

I came across this rather nifty proof-of-concept video from the Google Latitude team.

Latitude, if you’re not familiar with it, is an add-on to Google Maps that (amongst other features) overlays an avatar of your friends on Google Maps. So if you’re out-and-about you can see their location. Or if you’re on your desktop you can see a large Google Map of your friends.

Typically innovative, Google decided to take things to the next level. Wouldn’t it be neat that, if you had sufficient friends each with a T-Mobile G1 (for example), you could position them on the map to spell out a message.

Granted, you’d need to have quite a bit of spare time. But it’s doable, right?

Right.

The Google Latitude team stuck their money where their mouth is and had a bit of fun, thus:

That there is a screenshot of a Google Maps screen spelling out ‘Hi Mom’ across central San Francisco. Each little square you see is an avatar representing a physical Google team member with a phone standing in the corresponding physical location in San Francisco.

The enterprising chaps also made a video documenting the process of setting this up:

There is, I suspect, limited value in spelling out messages using your friends on Google Maps / Latitude. But it’s a super proof-of-concept for the technology.

And a reminder to get on Latitude.

Latitude, of course, isn’t yet available for the iPhone so that’s most of San Francisco ruled out. But for everyone back in Europe sporting your common-or-garden N-Series Nokia device, perhaps it’s time you and your friends spent this Saturday spelling out ‘Hello Your Majesty’ across a map of London.

(You’ll need about 10-12 friends per character.)

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Me: ‘What about the 400m Ovi compatible handsets by Dec 2010?’ iPhone Dev Rockstar: ‘Uhhh?’

Friday, April 10th, 2009

I’ve just come back from a brilliant event produced by AdMob. They’ve recently launched a new offering for developers — The AdMob Download Exchange. The concept being that you can trade traffic on your iPhone App with other developers — like a Link Exchange — to promote your applications. Here’s a quick graphic to illustrate:

Of course AdMob are also hugely active in the application monetisation space with well over 1,000 iPhone applications carrying AdMob inventory. What’s good to know is that in many cases, AdMob is writing cheques (or ‘checks’) in excess of $10k+ to a lot of developers. (Indeed, some of the more popular apps are knocking back hundreds of thousands in AdMob revenue.)

So this evening’s event was both an introduction to AdMob’s iPhone related services, a panel discussion on the hot topic du jour (iPhone App Discoverability) as well as the opportunity for developers to network with each other.

The panel featured the following luminaries:

Mike Kerns, CEO, Citizen Sports (Sportacular)
Jonathan Zweig, CEO, Jirbo / Epic Tilt (ESPN Cameraman, many others)
Ben Lewis, Founder, TapJoy
Alan Wells, Zynga

Here’s a pic:

09042009274

The always reliable and informed Richard Wong (far right in the blue shirt), General Partner of Accel Partners was moderator. If, by the way, you’ve come up with a genius mobile service, you should be talking with Richard. Right now. They’re hunting.

My evening began on the boulevards of San Mateo — a rather picturesque series of boutique shops and pizza restaurants (I think I walked by about 10 pizza outlets on the walk from the station). I used the always reliable Google Maps on my N95 8GB to navigate the 10 minute walk from station to venue. (In a show of solidarity I thought I should bring my UK iPhone to the event — but in an uncharacteristic effort to avoid being nailed for £7/meg in data from o2 UK, I’ve had it set to Airplane mode, so I’ve been using my TMO USA sim in my N95.)

I arrived about 15 minutes early so the Benjamin Franklin Hotel wasn’t quite ready. I spotted a chap standing outside with his iPhone and I theorised he might well be one of the 150 developers attending the event. I struck up a conversation. Turns out that the chap — Steffen Frost has been working with iPhone app development since May 2007. He came up with the concept 1st of May 2007 and had $100k+ seed funding within two weeks. Nice. His product? Carticipate. They’ve basically fixed car-trip-sharing by iPhone.

Here’s a pic I snapped of Steffen:
09042009265

“Show me!” I said as he described the concept. Within seconds he was showing the functions. You can browse the trips already being made in your area and ask to ride-share. Or if you’re heading somewhere yourself, you can advertise your trip and see if anyone else wants to join you. Smart. They’ve had some substantial interest from a lot of big companies wanting to sanitise their employee commuting traffic (amongst other applications).

“What’s your next platform?” I asked Steffen, “After iPhone?”

“Android,” he replied. “How about Nokia?” I asked.

“Yeah, well…”

Suffice to say he was severely unimpressed by the current Nokia offering.

That wasn’t a unique viewpoint. I’ll come to that later.

The venue opened a few minutes later so Steffen and I popped in. Jeff from 148apps, (the iPhone review site) had written his Twitter ID on his label — so I promptly copied and began marching around the room thrusting my hand out and asking questions left, right and centre.

Goodness me it’s iPhone, iPhone, iPhone. Obviously this was an iPhone developer meetup — but I was fascinated to see how insular, how wholly-iPhone the development community is here in Silicon Valley.

“What’s your next platform?” I asked another developer.

“Er… probably Android,” he replied, after a bit of thought.

“Right… and, after that?” I prompted.

“Well,…” he replied, the conversation trailing off to the point that we both stood there in silence for a few seconds.

I remembered myself and spluttered out “Blackberry?”

“Well…” he replied again. A nice way of saying no.

Ok.

“What about Ovi?” I asked. Hopeful. I was expecting either a venomous “GET OUT” or a knowing nod.

“Ovi? What’s that?” he looked at me confused.

“Er, the Nokia offering — their app store?”

He and his two colleagues who’d now joined us looked horrified. As though I’d taken their iPhone and nailed it to the wall.

“Nohhhkeeaaaa?” They asked. I’m sure their minds were drifting to the $29.99 bollocks-handsets they see on display in the mobile operator stores. The rubbish ones — the glorified mobile telephones complete with alarm clocks. (Think the Nokia 2100 series).

“Er LIKE NO,” said the chap’s colleague, as the other two nodded vigorously.

Interesting!

I thought I’d try out a killer stat on them.

“So 17m iPhones on the planet — Nokia reckons they’ll have the Ovi Store on 400m handsets by the end of 2010.” (I was paraphrasing — this is more or less accurate.)

Blank looks.

Nobody cares.

It’s a fascinating experience walking amongst these developers. They’re the cream of the cream. They’re the Stanford drop-outs (or not – “I did my first and second degrees at Stanford” said one chap”). They’re conditioned by the Silicon Valley mentality to think big, BIG BIG. This is where the innovation is. It’s easy to see why the Valley is the centre of everything.

At least it’s the centre of iPhone development.

There’s only so much you can do when you’re sat in a dark office in London waiting for the ‘your app has been accepted’ email from Apple. Compare that to one panelist’s throwaway comment, “We’re really tight with the Apple guys.”

And tight is good. Tight is the way ahead. Almost every chap I met has a friend-of-a-friend who works at Apple. Or knows a ‘guy’ at Google. Or whose dorm mate knocked out a $10k/day Chess app for the iPhone.

As I walked around the venue, I bumped into Omar, AdMob’s founder. I’m still ridiculously embarrassed — I haven’t got over sitting next to Omar in a dinner in San Francisco last September and asking him ‘what he did at AdMob’ only to find out he was the founder. OH THAT OMAR! ;-)

I found Omar in good spirits. He was on his way up to commence proceedings. It says a lot when the CEO and founder of AdMob took the time to pop along and introduce the event. He outlined his company’s commitment to mobile developers and platforms such as the iPhone before swiftly handing over to colleague Mike for a quick AdMob FAQ, namely:

Q: Can I monetise my app with AdMob?
A: Yes. Lots of people are already (1,000+ apps using AdMob).

Q: How much money can I make?
A: It’s very dependent on the application and it’s use case, but, for the sake of argument, assume $0.15 net revenue per customer.

The audience sat in silence, gobbling up the information as Mike delivered it. It was very smart to give some basic revenue examples. Some apps are clearly making a heck of a lot more than $0.15 per customer, but if you’re looking for a ready reckoner of what you might be able to achieve, having this information is really valuable.

Next? The panel. It would be fair to represent the panel as iPhone Developer Rockstars. They’re operating in the mythical space of more or less continual Top-50 App Store billing. As I sat taking in the panel debate I was mentally calculating just how many application downloads the four guys accounted for. If you’re looking for confirmation of rockstar status, witness this panelist quote:

“We worked out the other day that one of our applications has been played by our users for 2,000 man years so far,”

Shit.

Moderator Richard Wong did a super job of asking a series of pertinent questions to the panel around the issue of application discovery. Once you’ve got your app accepted, do you blow a load of money (on, for example, AdMob) to get your app discovered on the launch day? Or do you play a longer game? Can you really monetise with ads? (Yes).

One point I really liked was, I think, made by Ben Lewis of TapJoy. He explained that customers had emailed in saying they were finding it difficult getting above level 30 in one of their games. So they responded by making levels 30-40 easier. In doing so, they found that their ad-impressions flew off the charts. If you’re displaying ads at the end of levels, it makes sense to ensure that the majority of users can progress to an array of levels.

Panelist Ben caused me to rethink my stance on Apple’s micropayments. if you recall, Apple’s next OS version, 3.0, introduces the capacity to extract micropayments from consumers using your applications. Ben commented that whilst a 30% revenue share for the hosting of the App Store, credit card processing and so on was fair enough, taking the exact same share for micropayments ‘just wasn’t cricket’, as we say in Britain. The point being that Apple aren’t doing any more work, other than the transaction processing.

Now to the good stuff.

For months — possibly even years — I’ve been banging on about the iPhone platform finally unlocking the opportunity for developers. Not everyone has been agreeing with me. Indeed quite a few purists in Europe have continued to assert the apparent superiority of the Symbian/Nokia platform for development. And whilst there’s certainly an argument to be had there, it’s — fundamentally — all about money. And there’s a reason Silicon Valley is going nuts for mobile. (Where ‘mobile’ equals ‘iPhone’). It’s the 800 million iPhone downloads, 70% of which are revenue generating. It’s the fact that you can, theoretically, become a millionaire overnight by developing a successful iPhone application, even though there are only 17m iPhones in existence.

So having been a diehard make-it-easy-for-developers chap, it was rather exciting to be surrounded by a few hundred of the Valley’s iPhone geniuses.

Panel questions arrived. I’d already been mentally willing Richard to pick me when he eventually opened the panel up to audience questions.

“Right, any quest..” he began. I shot up my hand.

“Ewan!” he said.

“Hi, I’d like to ask you about…”

I was getting stuck in.

“Wait a moment Ewan, introduce yourself for the audience,” prompted Richard.

Ah. Yes.

I couldn’t wait to ask my question.

“Given that Nokia expects to have their Ovi store on 400m handsets by the end of 2010, are you looking to develop for that platform?”

The moment I mentioned ‘Nokia’ I could feel the audience bristle.

One of the chaps on the panel looked at me — that ‘what the fluck’ look.

“Er, no,” he said.

He passed the microphone.

“No,” said the next chap.

“Er, we’re thinking about it,” said another.

“Errrr NO,” said the next.

Geez.

I felt like a pariah as the panel began to dissect their reasoning. The path to cash is unclear. It’s a massively fragmented handset population. It’s not centrally controlled and beautiful like the App Store. The Ovi Store doesn’t appear to be that ‘easy’ to work with. The capabilities of the development platform are unknown (at least within the Valley)… and so on.

Judging by the response of the audience and the other developers I spoke to after the panel, the ambivalence to Nokia’s Ovi offering — and the offerings of the other manufacturers — is echoed across the Valley.

Blackberry was mentioned once or twice. Surprising, given the amount of Blackberries in use across the States. But when you consider that a whopping amount of devices are corporate devices that are locked to prevent downloads — and that Blackberry App World isn’t pre-installed as yet — you can see why it’s getting little attention from this community.

Another surprise was the lack of Windows Marketplace discussion. Yes this was an iPhone developer meetup but you’d expect — or at least I expected — most developers to be reasonably platform agnostic or at least looking at other possibilities. Out of the 150 developers there, a show of hands revealed only one chap who had worked on the Windows platform.

This will change. Effort is driven by monetisation. If Ovi, Blackberry and Windows Mobile deliver on their promise, I’m sure the majority will give them the time of day. But right now it’s iPhone, iPhone, iPhone and I don’t blame them.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Surprise hot handset that we’re filming next week

Friday, October 3rd, 2008

We’ve got our hands on a fantastic handset to show you next week. Oh yes. It is definitely not what you are expecting.

02102008120

That’s a close-up of the box.

If you’ve guessed the identity of the handset, don’t spoil it for the other readers as I’m sure it’s not on everyone’s lips at the moment.

All will be revealed on Monday 10th.


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