Tag Archives | ibm

Creating loyalty is difficult: A fascinating read for operators wondering why it’s all going wrong

Two of IBM’s top telecoms chaps have put together a terrific piece published on Telecom Asia exploring the issue of mobile operator customer loyalty. I strongly recommend anyone working at a mobile operator takes the time to read through it. On the back of IBM’s rather exhaustive telecoms consumer survey, they’ve outlined some rather direct […]

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Why the UK operators are really screwed: 92% of customers don’t plan on increasing their spend over the next 2-3 years

I received a fascinating piece of research in from IBM today. It was sent to me in conjunction with the news that IBM has signed an £18m business intelligence contract with UK 3G-data operator, Three. The deal will see Three use IBM’s technology to get a better understanding of what customers are doing — and […]

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IBM kicks off universal translator, mobile soul removal

IBM has been touting the latest initiative to come out of its Research Labs, aimed at building a slew of services for the developing economies where mobile phones are the de facto web access device. There’s a lot of fluff around the initiative (social networks go mobile – who’d have thought it?), but some potentially […]

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