Categories
Opinion

The Smartphone Obsession in Marketing, Part 6

The Smartphone Obsession Here’s Part 5 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In the final episode, I sat down with InMobi’s top man in Europe, Rob Jonas, to find out what he thinks about the smartphone obsession issue. Over to Rob… Download M4V Video […]

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News Services

Congratulations InMobi: Another $8m funding round completed

Another $8m has arrived in the InMobi bank account this morning courtesy of existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. It’s for the company’s series B round and brings the total financing raised to $15m. I’ve been following the company for quite some time and I’m delighted to see that their investors […]

Categories
Services

InMobi hits 16bn impressions and launches in the States

It was, I think, over two years ago when I met Anne Frisbie who had just started working for InMobi (she runs their US operations). I think we were in Las Vegas at CTIA or somewhere similar. I remember her explaining that InMobi was a rising star in the mobile advertising marketplace at a time […]

Categories
News

AdROIt: 40% reduction in mobile cost per acquisition

I had a note in the other day from James Lambertini, VP of Global Research and Marketing at InMobi. He was writing to tell me about their new offering, AdROIt: Hi Ewan, How’s things? I hope you’re doing well. Hopefully you saw our welcome note to Apple on joining the mobile advertising market? Steve never […]

Categories
News

Video: James Lamberti of mobile advertising giant, InMobi

If you haven’t heard of InMobi yet, don’t worry. You will. They’re coming. Having already locked up the Far Eastern markets (8 billion mobile impressions a month, 150+ million user reach), InMobi is the biggest mobile marketing giant that you’ve never heard of. If you’re into mobile applications (or websites) in any way, you should […]