With a headline that will be lost on some, Samsung’s 8MP Pixon touch screen camera phone gets an exposure on O2.

This builds on from their first 8 megapixel i8510 phone launched in August, along with almost marrying the full touch screen abilities of their Omnia i900.

Recently LG made the claim of having the slimmest touch screen 8MP mobile around with their KC910, which measures up to being 107.8 x 55.9 x 14 mm in size.

Samsung now takes the crown away with its 107.9 x 54.6 x 13.8 mm M8800 Pixon. What a difference .2 of a millimetre makes to a headline.

Somebody once said ‘With enormous power comes great responsibility’, we’d like to equate that with memory instead. Our version goes along the lines of ‘With enormous megapixels should come great memory’, which isn’t the case here sadly as there’s only 200MB of built-in storage

With the i8510 they got their act together and released two models, an 8GB and another in 16GB. Seeing as the average file size of an 8MP photo is around 2MB, you don’t really get many megabytes for your the buck as compared to other sizeable camera phone they have.

Other features it has worth mentioning are the 3.2-inch LCD screen, x16 digital zoom, geo-tagging, Shozu sharing, dual power LED flash, online widgets, quad band GSM with 3G connectivity.

It even has DivX and XviD playback on the video front, integrated GPS and AGPS, FM radio with RDS and even a TV Output.

The talk time appears to be around 3.5 hours, with standby being noted as 290 hours.

Samsung has backed this single handset with a £4.5million for a marketing campaign, with the theme being ‘capture the unexpected’. This is aiming to get people to use this phone for capturing that odd shot that comes along once in a lifetime, such as Steve Ballmer using an iPhone or Steve Jobs a BlackBerry.

Although not on their website as yet, we’ve seen tariffs starting at £25 with the phone costing £99 and £35 with the handset being free.

If you liked their Omnia i900 and the i8510 INNOV8, this could be a touch of the picture perfect for you.