With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?Oh to be Tom Cruise in Minority Report, eh?
Oh, to walk up to your transparent 18ft wide screens, pull on your special gloves and start arsing about with screens and information with just your hands.
That’s more or less what Mr Whatley did this weekend. With the aid of a soldering iron and some sticky tape.
If you’d like to get jiggy, he and colleague Richard have produced a video:
It was interesting that Ewan was using a reference to the film Minority Report to emphasise his latest rant about the industry. At about the same time Ewan was ranting I was chatting to Paul Rawlings the CEO of Screenreach – a company that may just be bringing Minority Report to life.
Unfortunately Screenreach doesn’t work with pre-cogs to detect crimes before they have happened. I don’t mean that bit of Minority Report. I mean the scene where Tom Cruise walks into a shop and all the screens recognise him and display personal messages just for him. That is what Screenreach can offer … or something similar.
I’m going to be doing a fuller piece on Screenreach soon, but basically the company offers information and content that can be sent to screens – primarily plasma screens in retail environments, but also mobiles. The content they provide can be personalised either by recognising you as an individual – for example the screen can ‘see’ you via bluetooth – or by amalgamating group information from sources such as recent till transactions.
It all sounds interesting and I’ll be doing more soon.
