We’re off to Prague, Czech Republic. We were surprised to find a dedicated Vertu shop just off the Old Town Square — and even more surprised to see it doing a brisk trade in 5,000 EURO handsets. So Ben popped in and asked if we could film…
Here’s the video:
Today it’s time for MIR in Rome, Part Two. In this episode we have a look at the iPhone language assistance applications (How do you ask ‘Where is the toilet in a foreign country?’) and we put Nokia and Google Maps head to head to help us locate the Spanish Steps. Which app do you think worked? 
Here’s the video:
Ewan MacLeod “MIR TV goes to Rome – Part Two: http://s3nt.com/d5c2” March 18 at 2:51 am – Comment – Like
Originally posted here:
Ewan MacLeod: “MIR TV goes to Rome – Part Two: http://s3nt.com/d5c2” (via FriendFeed)
Ewan MacLeod “MIR TV goes to Rome – Part Two: http://s3nt.com/d5c2” March 18 at 2:51 am – Comment – Like
Originally posted here:
Ewan MacLeod: “MIR TV goes to Rome – Part Two: http://s3nt.com/d5c2” (via FriendFeed)
It’s not about how many followers you’ve got on Twitter (but if you’d like to buy 1,000 of them, click here), it’s about how many of them are interested in what you’ve got to say, right?
I did a little yesterday — and I’ve been doing a test with bit.ly as well — to measure the ‘return on investment’ of Twitter.
The click-through stat (along with re-tweet) is probably one of the most effective measures of the responsiveness of your followers.
As of yesterday, 597 people followed @ew4n (my personal account) and 634 followed MIReview (the site’s account).
Based on the stats I looked at yesterday over a 24 hour period, MIReview has a higher click-through percentage.
Almost exactly 40% (40.37%!) of followers clicked on MIReview’s Tweeted links.
Whereas only 33% clicked a link sent out via my ew4n personal account.
Immediately I can justify that MIReview has been, historically, an account that you follow if you would like site updates. So logically, more folk are going to click through on this account than via my personal one (which features more friends and other interested parties who might not be particularly turned on by mobile, for example).
Interesting, interesting.
On reflection there’s not that much difference. 7% difference.
But then this was just an arbitrary trial yesterday. I wonder what the results would be measured across hundreds of tweets?
Back in January, Ben, Dan and me (that’s Ewan) hopped on a very early flight to Rome, Italy, to check out the mobile scene there and to film two MIR TV episodes from the city.
In today’s Part One, we talk about the technology we’ve brought, we visit some landmarks and spot-the-handset, we try making a video call to James back in London and we discuss the merits of cameras on handsets.
Here’s the video:
Part Two is coming soon!
On the 27th of March, we’re turning subscription-only here at Mobile Industry Review (“MIR”).
One company has bought our entire output exclusively, on-going. We are, in effect, becoming a private research company.
Our new client is unwilling to subsidise our existing audience of readers (300-400k last month) so the content that we’ll be creating — reports, video interviews and day-to-day industry news and analysis — will become proprietary from 27th of March. After this date, the public version of MIR will no longer be updated.
The nature of our agreement allows for corporate subscriptions to our content at £12,000 per annum, plus applicable taxes. I’m able to offer the first 10 subscriptions at half price until the end of the month.
Our subscribers will receive:
* Daily news, updates and opinion — similar to the existing MIR daily output.
* Provision of monthly reports on key issues and trends.
* Exclusive video interviews with influential movers and shakers from around the industry (similar to the ones we’ve been providing).
* Exclusive video research with end-users of mobile technologies — and the ability for client/subscribers to direct research
* Business development and corporate strategy — our network reaches far and wide.
* Expert news and analysis (think Mr Operator features on steroids), written by some of the best and most informed in the industry.
* We’ll retain the lively MIR editorial style in a weekly summary of what’s going on.
Our content is going to be delivered directly to subscriber intranets and via email newsletters.
If you’d like to discuss a subscription, drop me an email: ewan@mobileindustryreview.com.
I’ll post more on this subject soon!
We couldn’t visit Mobile World Congress without stopping by at the DeviceAnywhere stand to say hi and find out what was new. DeviceAnywhere have been super supporters of MIR in the past and they’ve helped us cover the costs of producing our developer events in recent times.
They’ve been doing a lot of work helping operators such as Telefonica and manufacturers such as Motorola establish Virtual Developer Labs to help mobile developers gain access to pre-release hardware via DeviceAnywhere — and often at heavily subsidised rates.
We talked to DeviceAnywhere about that, then watch as I surprise the chap by demanding to make a phone call from one of the devices there in the data centre rack on the stand.
Are their handsets actually real? Watch the vid as we actually we prove it…
Here’s the video:
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