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Services

Mobile Advertising Keeps Getting Better thanks to Mapp Media

I love it when I hear about great mobile advertising campaigns. When it’s done right mobile advertising is amazing. When it’s done badly it is just awful and makes me feel like we are back in 2004! But this is a campaign that was done well and has got an award to prove it. In […]

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Devices Opinion

Infographic: The bigger the screen, the bigger the click-through-rate

Well it’s Infographic time here at Mobile Industry Review thanks to the team at mobile advertising specialists, Inneractive. Based on their information, screen size correlates directly to click-through rates (“CTR”). For instance, on the iPhone, Inneractive report an average CTR of 4.35%. That’s pretty good anyway — but when it comes to the iPad, the […]

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News

AdROIt: 40% reduction in mobile cost per acquisition

I had a note in the other day from James Lambertini, VP of Global Research and Marketing at InMobi. He was writing to tell me about their new offering, AdROIt: Hi Ewan, How’s things? I hope you’re doing well. Hopefully you saw our welcome note to Apple on joining the mobile advertising market? Steve never […]

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News

Is Apple about to bake advertising into the iPhone SDK?

o2’s James Parton picked up this Mobile Entertainment story, Apple to integrate advertising into iPhone SDK. Mobile Entertainment’s Stuart Dredge noticed this job posting that gives a hint that Apple may well integrate advertising into the iPhone SDK. That has quite a few implications for the mobile marketing industry — much of it (rightly or […]

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News

Video: James Lamberti of mobile advertising giant, InMobi

If you haven’t heard of InMobi yet, don’t worry. You will. They’re coming. Having already locked up the Far Eastern markets (8 billion mobile impressions a month, 150+ million user reach), InMobi is the biggest mobile marketing giant that you’ve never heard of. If you’re into mobile applications (or websites) in any way, you should […]

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News

Jonathan MacDonald’s MIR Show takeover

A month back I invited mobile advertising guru Jonathan MacDonald to do a MIR Show ‘takeover’ for a week. I envisioned Jonathan inviting five guests that he really, really rates — connected to the mobile advertising arena — to sit down with him and have a chat on camera. I thought it would be explosive, […]

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News

Mobile: How do we avoid the same mistakes the Internet guys made?

Heh. You’re not avoiding them. You’re making’em. Big, big, big time. We’re living through the mistakes right now. Actually, this article is focusing more on mobile advertising and it’s certainly the right question for the ad industry to be asking. If you’re into mobile advertising, have a read of this. Unfortunately there’s little the marketing […]