The last time I met AdMob CEO Omar Hamoui, I asked him when Google was going to buy them. In fact I think I might have asked him this on camera. My memory is rubbish! Anyway, having raised almost $50m from some Silicon Valley greats, there was really no question that the next step for [...]
Tag Archives | Mobile Marketing
AdMob: 10% of UK smartphones are running Android
You know AdMob, the chaps who serve billions of mobile advertisements every month? Well they’ve been publishing a metrics report every month for quite a while and it makes absolutely fascinating reading. It is my no means illustrative of the market as a whole — they can obviously only track the users who’re visiting mobile [...]
o2 Top Up Surprises shows 52% response rate
o2 UK has 10 million Pay As You Go customers. In November last year, the company introduced a ‘Top Up Surprises’ campaign for customers. It works really nicely: Every time you top-up your account, you get a text back from o2 with a ‘surprise’. Surprises range from extra texts, picture messages and minutes through to [...]
Smaato’s Award Nominees are announced
Is your company in the Smaato Mobile Advertising Award nominees list? I see quite a few I recognise. Here’s the full list: 4Square Labs, Aaron Cohen Software, Abphone, AccuWeather, Aero Weather, aha mobile, aka-aki, aloqa, AroundMe, Art & Smart, audio Boo, Avantar Showtimes, Avatar Free, Backgrounds, Barnes & Noble, Belysio, Brightkite, Bump, Buzzd, Cascada Mobile, [...]
“A glass of prosecco on us when you dine”
I got this email flyer through today: It’s from The Roebuck pub/restaurant on Chiswick High Road. I went there for lunch a few weeks ago and, whilst in the toilets (“restrooms”) read their flyer encouraging me to sign-up to find out about their special offers. Unfortunately (for me, as a mobile geek) the instructions required [...]
Adfonic’s European mobile ad marketplace
If you work in mobile marketing/advertising, chances are, your eyes are on Adfonic here in Europe. Over to the seriously useful Farney Media for more information: Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns. Publishers have access to tools and real-time reporting and [...]
Kudos to the MobileFun.co.uk chaps
Last week I posted a query from reader, Richard, who had a question about a bluetooth headset that would work with his Blackberry *and* his PC. The replies from readers were super — and Richard was delighted. But I’d like to highlight this one from Mo at MobileFun. Ewan, Essentially, you want to be looking [...]
EasyJet’s free SMS reminder service is excellent mobile marketing
Neil Robertson over at PR agency, IF Communications, is just back from holiday (“vacation”) and has some really good news to report from no-frills airline, EasyJet. They’ve launched a free text reminder service for their customers. Here’s how it works. A few days before Neil was due to leave, he received an email from EasyJet [...]
O2 Launches £5m ‘Surprises’ Campaign with Buongiorno
In a bid to retain UK customers in the pre-pay market – something notoriously difficult to do – O2 have launched their ‘Surprises’ campaign this week. Customers topping up are given a code which guarantees a prize when entered at the campaign’s online ‘hook a duck’ fairground-game themed site – prizes range from free texts [...]
How’s your iPhone advertising performing?
Are any MIR readers actively advertising products and services on the iPhone platform? I’m asking because I saw this Tweet from Mark Curtis, top chap at mobile dating/flirting site, Flirtomatic: We bought iPhone advertising for the first time yesterday: very impressive results for first campaign…..clearly volume in the UK alone.. I’m keen to hear more [...]
Jonathan MacDonald is helping Every Single One Of Us
Jonathan MacDonald, often referred to as ‘jMac’ in many mobile circles, has a new project. In fact it’s a movement, more than a project. He’s created EverySingleOneOfUs.com as a grassroots resource, aggregating knowledge and best practice methodologies to ensure optimal mobile advertising user experience. And we sorely need it, not just here in the UK. [...]
Hands up who wants an SQL Server screensaver?
I was surprised to find this, as I was browsing a site the other day. I was looking for some help on PHP and came across this ad for SQL Server 2008. “Hardness the power of the data explosion!” reads the ad. Followed by a prompt to text ‘SQL’ to 88882 for a free mobile [...]
Recent Comments