Tag Archives | Mobile Marketing

Google buys AdMob for $750m

The last time I met AdMob CEO Omar Hamoui, I asked him when Google was going to buy them. In fact I think I might have asked him this on camera. My memory is rubbish! Anyway, having raised almost $50m from some Silicon Valley greats, there was really no question that the next step for […]

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AdMob: 10% of UK smartphones are running Android

You know AdMob, the chaps who serve billions of mobile advertisements every month? Well they’ve been publishing a metrics report every month for quite a while and it makes absolutely fascinating reading. It is my no means illustrative of the market as a whole — they can obviously only track the users who’re visiting mobile […]

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o2 Top Up Surprises shows 52% response rate

o2 UK has 10 million Pay As You Go customers. In November last year, the company introduced a ‘Top Up Surprises’ campaign for customers. It works really nicely: Every time you top-up your account, you get a text back from o2 with a ‘surprise’. Surprises range from extra texts, picture messages and minutes through to […]

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Smaato’s Award Nominees are announced

Is your company in the Smaato Mobile Advertising Award nominees list? I see quite a few I recognise. Here’s the full list: 4Square Labs, Aaron Cohen Software, Abphone, AccuWeather, Aero Weather, aha mobile, aka-aki, aloqa, AroundMe, Art & Smart, audio Boo, Avantar Showtimes, Avatar Free, Backgrounds, Barnes & Noble, Belysio, Brightkite, Bump, Buzzd, Cascada Mobile, […]

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“A glass of prosecco on us when you dine”

I got this email flyer through today: It’s from The Roebuck pub/restaurant on Chiswick High Road. I went there for lunch a few weeks ago and, whilst in the toilets (“restrooms”) read their flyer encouraging me to sign-up to find out about their special offers. Unfortunately (for me, as a mobile geek) the instructions required […]

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Adfonic’s European mobile ad marketplace

If you work in mobile marketing/advertising, chances are, your eyes are on Adfonic here in Europe. Over to the seriously useful Farney Media for more information: Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns. Publishers have access to tools and real-time reporting and […]

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Kudos to the MobileFun.co.uk chaps

Last week I posted a query from reader, Richard, who had a question about a bluetooth headset that would work with his Blackberry *and* his PC. The replies from readers were super — and Richard was delighted. But I’d like to highlight this one from Mo at MobileFun. Ewan, Essentially, you want to be looking […]

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O2 Launches £5m ‘Surprises’ Campaign with Buongiorno

In a bid to retain UK customers in the pre-pay market – something notoriously difficult to do – O2 have launched their ‘Surprises’ campaign this week.  Customers topping up are given a code which guarantees a prize when entered at the campaign’s online ‘hook a duck’ fairground-game themed site – prizes range from free texts […]

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How’s your iPhone advertising performing?

Are any MIR readers actively advertising products and services on the iPhone platform? I’m asking because I saw this Tweet from Mark Curtis, top chap at mobile dating/flirting site, Flirtomatic: We bought iPhone advertising for the first time yesterday: very impressive results for first campaign…..clearly volume in the UK alone.. I’m keen to hear more […]

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Jonathan MacDonald is helping Every Single One Of Us

Jonathan MacDonald, often referred to as ‘jMac’ in many mobile circles, has a new project. In fact it’s a movement, more than a project. He’s created EverySingleOneOfUs.com as a grassroots resource, aggregating knowledge and best practice methodologies to ensure optimal mobile advertising user experience. And we sorely need it, not just here in the UK. […]

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