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Applications Services

Guest Post: Next Level Mobile Marketing – Find and Connect to Your Audience with ASO

Our thanks to Dave Bell for sending over this post.  Dave is the Co-Founder and CEO of Gummicube, a top mobile marketing company focused on organic growth and App Store Optimization. —– A strong App Store Optimization strategy is the first step in a mobile marketing campaign that connects you to your ideal audience. App […]

Categories
Opinion

Would you like to see me effing and blinding about mobile marketing?

Great. I’ve been meaning to post this for quite a while. I did a series of mobile marketing workshops at the Digital Marketing Show a little while ago. Bizcrowd had a big presence at the show and I was invited to talk about the issue of ‘effective mobile marketing’ for small businesses. I had to […]

Categories
News

Google buys AdMob for $750m

The last time I met AdMob CEO Omar Hamoui, I asked him when Google was going to buy them. In fact I think I might have asked him this on camera. My memory is rubbish! Anyway, having raised almost $50m from some Silicon Valley greats, there was really no question that the next step for […]

Categories
News

AdMob: 10% of UK smartphones are running Android

You know AdMob, the chaps who serve billions of mobile advertisements every month? Well they’ve been publishing a metrics report every month for quite a while and it makes absolutely fascinating reading. It is my no means illustrative of the market as a whole — they can obviously only track the users who’re visiting mobile […]

Categories
News

o2 Top Up Surprises shows 52% response rate

o2 UK has 10 million Pay As You Go customers. In November last year, the company introduced a ‘Top Up Surprises’ campaign for customers. It works really nicely: Every time you top-up your account, you get a text back from o2 with a ‘surprise’. Surprises range from extra texts, picture messages and minutes through to […]

Categories
News

Smaato’s Award Nominees are announced

Is your company in the Smaato Mobile Advertising Award nominees list? I see quite a few I recognise. Here’s the full list: 4Square Labs, Aaron Cohen Software, Abphone, AccuWeather, Aero Weather, aha mobile, aka-aki, aloqa, AroundMe, Art & Smart, audio Boo, Avantar Showtimes, Avatar Free, Backgrounds, Barnes & Noble, Belysio, Brightkite, Bump, Buzzd, Cascada Mobile, […]

Categories
News

“A glass of prosecco on us when you dine”

I got this email flyer through today: It’s from The Roebuck pub/restaurant on Chiswick High Road. I went there for lunch a few weeks ago and, whilst in the toilets (“restrooms”) read their flyer encouraging me to sign-up to find out about their special offers. Unfortunately (for me, as a mobile geek) the instructions required […]

Categories
News

Adfonic’s European mobile ad marketplace

If you work in mobile marketing/advertising, chances are, your eyes are on Adfonic here in Europe. Over to the seriously useful Farney Media for more information: Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns. Publishers have access to tools and real-time reporting and […]

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News

Kudos to the MobileFun.co.uk chaps

Last week I posted a query from reader, Richard, who had a question about a bluetooth headset that would work with his Blackberry *and* his PC. The replies from readers were super — and Richard was delighted. But I’d like to highlight this one from Mo at MobileFun. Ewan, Essentially, you want to be looking […]

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News

EasyJet’s free SMS reminder service is excellent mobile marketing

Neil Robertson over at PR agency, IF Communications, is just back from holiday (“vacation”) and has some really good news to report from no-frills airline, EasyJet. They’ve launched a free text reminder service for their customers. Here’s how it works. A few days before Neil was due to leave, he received an email from EasyJet […]

Categories
News

O2 Launches £5m ‘Surprises’ Campaign with Buongiorno

In a bid to retain UK customers in the pre-pay market – something notoriously difficult to do – O2 have launched their ‘Surprises’ campaign this week.  Customers topping up are given a code which guarantees a prize when entered at the campaign’s online ‘hook a duck’ fairground-game themed site – prizes range from free texts […]

Categories
News

How’s your iPhone advertising performing?

Are any MIR readers actively advertising products and services on the iPhone platform? I’m asking because I saw this Tweet from Mark Curtis, top chap at mobile dating/flirting site, Flirtomatic: We bought iPhone advertising for the first time yesterday: very impressive results for first campaign…..clearly volume in the UK alone.. I’m keen to hear more […]