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Mobile video advertising has a huge future

2014 was an amazing year for mobile video ads, with more companies using them as an effective way to reach and engage a wider audience. According to a new eMarketer report, mobile video ads doubled last year, making it the fastest growing area in the whole advertising space. 2015 will surely be the year that mobile video advertising […]

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Hollywood looks to mobile video ‘mobisodes’

When the movie and television industry actually shines the light of attention on the ‘third screen’ — properly — it will be fascinating to watch what happens. It’s been a ridiculous notion — mobisodes are Class-A-Rubbish on your average American mobile handset (RAZR, LG etc). But rather sexy on an iPhone. As technology improves and […]