Posts Tagged ‘money’

Got 60 friends? Spell out a message with Google Latitude

Wednesday, April 15th, 2009

I came across this rather nifty proof-of-concept video from the Google Latitude team.

Latitude, if you’re not familiar with it, is an add-on to Google Maps that (amongst other features) overlays an avatar of your friends on Google Maps. So if you’re out-and-about you can see their location. Or if you’re on your desktop you can see a large Google Map of your friends.

Typically innovative, Google decided to take things to the next level. Wouldn’t it be neat that, if you had sufficient friends each with a T-Mobile G1 (for example), you could position them on the map to spell out a message.

Granted, you’d need to have quite a bit of spare time. But it’s doable, right?

Right.

The Google Latitude team stuck their money where their mouth is and had a bit of fun, thus:

That there is a screenshot of a Google Maps screen spelling out ‘Hi Mom’ across central San Francisco. Each little square you see is an avatar representing a physical Google team member with a phone standing in the corresponding physical location in San Francisco.

The enterprising chaps also made a video documenting the process of setting this up:

There is, I suspect, limited value in spelling out messages using your friends on Google Maps / Latitude. But it’s a super proof-of-concept for the technology.

And a reminder to get on Latitude.

Latitude, of course, isn’t yet available for the iPhone so that’s most of San Francisco ruled out. But for everyone back in Europe sporting your common-or-garden N-Series Nokia device, perhaps it’s time you and your friends spent this Saturday spelling out ‘Hello Your Majesty’ across a map of London.

(You’ll need about 10-12 friends per character.)

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Two Weeks and Nothing?

Wednesday, December 17th, 2008

I’ve been away for a week (because I moved house); and it’s all been a bit hectic! Unfortunately I didn’t have the internet for about two weeks, and thus I’ve been cut out of the online world of MIR.

So when I got my connection back some time late last week, I was mildly hoping to see something massively interesting to inspire me to write about; some major piece of news – I mean it’s nearly Christmas after all – or just something that might catch my eye.

Now even on my trawl across the internet in search of mobile news, and the latest goings-on in this brilliant segment of society and business I was expecting something.

Did I?
No.

Am I happy?
No.

You see, even I, a relatively technological “young” person/student, who has a keen interest in the world around me, and with Christmas looming just around the corner, just something eh?

Well, apparently not.

Now maybe some good news, and/or surprises are waiting around the corner for the New Year; or maybe something spectacular will happen in the after-Christmas sales. Needless to say though, I was expecting some major news about something; a big price cut, or some other form of attempt to gain more consumer interest in this very dismal financial situation.

I know I’ve said numerous times now about the lack of real spark at the moment, and the generally poor attempts at gaining custom; and although nothing major, I’m quite amazed at how little I’ve read about anything enticing me – as a probable and likely customer – to go and spend money.

Maybe I’m wrong in my presumptions that the mobile market is avoiding the “Credit Crunch” and that when I walked down my high street the other day, Phones4U, CPW, O2, Three, and the numerous other shops which hoard the high street were meant to be relatively empty on a busy Thursday leading up to Christmas?

Hmm…

Well, I’ll try not to be so pessimistic, and I will believe that someone somewhere is planning something out to ensure that the mobile industry remains in-tact.

Is 2.5% enough?

Wednesday, December 3rd, 2008

I need not point out the current economic climate to any one of you; the news is bombarded with stories highlighting the latest business failure, another stage in the economic down turn, and how it’s getting frightfully worse. Then, Mr. Darling the UK’s Chancellor for the Exchequer announced yet another Government attempt to revitalise our spending… But will it work?

Now if you’ve ever read one of my rants before, you may be aware that I’m hung up on mainly two things.

The first being the lack of any originality in the Mobile sector (but I won’t go into that now), and secondly, price.

I’m a happy student; I live at home with my Mum, thanks to Ewan I have a job; but I also have quite a lot of expenditure. I fund all my school-books (and the price of them is astonishing), I pay for my own internet; I pay for all my socialising, my mobile, clothes and all the general stuff. Okay, I don’t have a mortgage to pay off; but even so, I’ve had to put off buying myself a car, and getting driving lessons because I simply cannot afford to be spending that much.

Well, I suppose that’s okay. At least I know I have my head screwed on, and I’m aware of my own financial limits. But even saying that, as I’ve mentioned before I really want a new phone – in fact I’ve been looking for something since the summer.

So it a two and half percent tax cut going to affect me buying myself a car, driving lessons, or even a mobile phone at the moment?

Simply, it’s a no.

Now, it’s not that I can’t afford it (because honestly, I can); the point being I know firstly I’m being cheated by mobile manufacturers. The clever plans to get you to think you’re buying into the latest technology to only find a month or so later the same company has released a better mobile, is just a joke.

Secondly, the amount of money I’m prepared to spend on a mobile is around £100, my absolute limit would have to be £120. Even so, two and half percent off of that is only a difference of £3! Now, even with my own self-admitted tightness when it comes to money, three pounds is hardly a noticeable difference now, is it?

Finally, I can happily predict that we’ll see lets say, some interesting sales in the near future. Well, this a blind guess, but I don’t see why it wouldn’t happen (and I don’t mean the normal January sales), I’m guessing there’ll be price reductions, sales, and attempts to move stock out of the back of the shop.

I’m saying this as a seventeen year old that has a job. Quite a few of my friends, also of the same age, in full time education in Sixth Form; who don’t have jobs. They rely on the menial amounts that their parents will spare them each week (which generally gets wasted on booze-ups at the weekend or something); and leaves them with nothing.

In fact, even just trying to get a new top from Top Shop takes a couple of weeks of saving, so think of how long it would take to get a mobile?

So do I think that Mr. Darling is going to spruce up the “young” people of England to be spending more? Certainly not, and I don’t see that this is going to affect the mobile market in any way whatsoever.

Then again, I may be wrong, and two and half a percent will make the world of difference; but if anyone was to work out their actual savings that they’re making by this VAT change, then I’m sure you may well find that it’s not a lot… A couple of pounds at the most!

Send any queries, e-mails or anything to Samantha@mobileindustryreview.com

Use your mobile as your Oyster card!

Tuesday, September 2nd, 2008

That is just one idea that has been floating around Mobile Industry Review for sometime; and it seems like after a trial period, people like it!

The Near Field Communications (NFC) which O2 had been trialling with Nokia has had some optimistic results. Apparently nine out of ten (90%) of the five hundred trialists said they were happy using the technology.

The Oyster Card is a hassle, and personally I hate the thing. Along with having to remember it, place it somewhere safe, but accessible is highly inconvenient.
Ewan said back in January “Integrating it into a mobile handset makes sense to me” and I have to say, I agree.

The results of this trial don’t come as much of a surprise really, when similar uses of technology have been implemented in Japan for example. I hope that this won’t be the end of the line for NFC technology; it’s taken long enough to get here, and from the results of this small, but useful trial scream that there is a strong desire, and liking towards it.

Eighty-nine percent of the trialists said they were interested in having their Oyster Card integrated into their mobile phone.

I want to know, do we ever expect a release date for this technology to be rolled out completely within London’s transport systems?

Mobile Networks Youll never cease to amaze me!

Thursday, August 28th, 2008

Im being serious here. Since my time here as Mobile Industry Review Ive read hundreds of news articles on the latest goings on with the mobile industry. Yes a lot of the so called news is terribly boring, but every now and then, I have to sit back laugh, and ask why?

Ricky kindly sent me over a link to a piece of why news; O2 who recently stopped subsidising their top end phones, have decided to subsidise them again! Well, at least on two phones, the Samsung Tocco and Sony C902.

The Samsung Tocco, Sony C902 and Nokia N95 were all raised to a 75-per-month tariff, but only the Tocco and C902 have been reduced. They are now subsidised on a 35 tariff.

Amazingly O2 have decided against subsidising the Nokia N95, and as Ricky mentioned to me Couldnt this cause a stir between the giant manufacturer and the mobile network? Maybe even Nokia penalising O2 by not giving them exclusive launches or something dramatic along those lines.

Personally, I dont quite understand what O2 were trying to achieve with this, yes okay, they were hoping that other networks were going to follow suit; but who in their business-thinking-right-mind would make existing and/or potential customers pay more in the current credit climate?

Vodafone made me question them the other week too, with their higher prices theyve introduced. They may be trying to make money here, but surely out-pricing yourself from the high-street competition isnt the best way to do it, is it?

As for Nokia and O2, whats going to happen here! I fear O2 are making some risky moves here, which I seriously doubt will pay off; and if Ricky has guessed correctly, this could affect them in the future too.

I wonder what they will do next!

Obopay lands $20m for mobile payments

Tuesday, April 29th, 2008

Mobile payments company Obopay has nabbed a four round of funding worth $20 million from the likes of Essar Communications Holdings Limited, leading the round and existing investors including Citi, Societe Generale, Qualcomm, and Promethean and new investors like Olayan America Corporation also joined in.

The company is mainly a North American-based venture – it lists Verizon Wireless and Helio among its partners – and its mobile money transfer system works with US bank accounts using a widget, through a browser or SMS. While the company hasn’t given away what it plans to do with the latest round of investments, international expansion shouldn’t be ruled out – Obopay has a presence in India and a number of big names are falling over themselves to bring mobile money transfer to developing economies.

816 million mobile bankers by 2010

Thursday, April 17th, 2008

Mobile banking is set to skyrocket, according to mobile analysts Juniper Research, with 816 million of us using mobile banking services by 2011, a tenfold increase on the 2007 figure. The analysts reckon that the annual number of global mobile banking transactions will rise from 2.7 billion in 2007 to 37 billion by 2011, while the average value of mobile transactions will double.

China/Far East region will have the greatest number of users of mobile banking services, followed by Western Europe and the Indian sub-continent, says Juniper, with all the newfound enthusiasm for mobile banking stoked by better consumer confidence.

Mobile banking seems to have been on the cusp of mass take-up for a number of years in the UK but never really quite tipped over into becoming one of those every day applications. Banks themselves don’t seem to be pushing it that hard – after all, if they can’t make money off it, and it’s an additional channel to promote, support and secure, what’s in it for them? Developing economies seem to be doing much more interesting things with mobile banking than developed ones – perhaps UK banks need to look overseas for inspiration.


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