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MWC 2017 – What to expect from mobile’s massive event

The Mobile World Congress (MWC) in Barcelona is now underway. The annual event is set to take place from today, February 27th, up until March 2nd. Most of the usual suspects will be there though MWC 2017 will definitely have some exceptions – and surprises. Samsung The company’s event has already come and gone and […]

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News

MWC 2017 – What to expect

Barcelona will once again be hosting the Mobile World Congress (MWC) event run by the GSMA. Like it most often does, the MWC will start towards the end of February. To be more precise, the event will run from the 27th of February to the 2nd of March. Most big players of the mobile industry […]

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News

Eating your own dog food? A review of the GSMA’s MWC15 website

Today’s guest author, James Roswell, is founder and CEO of 51Degrees, a company which provides mobile web optimisation services to more than 1.5 million web sites globally. In the following post, James takes a look at the GSMA’s own website to see how it performs from a desktop and mobile perspective. Over to James. – […]

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News

Mobile World Congress: Worth it for a day?

Back in January I was pretty irritated with the GSMA, the organisers of Mobile World Congress. A little while ago, I applied for press credentials like every other blogger out there. And I was declined. The pain on the ego. Oh the pain! The GSMA changed the qualifying status for press credentials this year. The […]

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Opinion

Have you booked your MWC travel? Get your skates on!

Have you got your MWC travel booked? If your answer is yes, let me say this: Well done. However, if you’ve not sorted it, can I strongly suggest you get on with it? You already know it’s going to be a painful experience. The longer you wait, the more eye-watering it will be. Mobile World […]

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Opinion

I’ve just booked my 2015 Mobile World Congress trip for £145 with British Airways

  Now hear this: Get off your butts, folk. Don’t get nutted by Mobile World Congress travel prices in February next year.  I’ve just paid £76 each way to British Airways for my flights to Barcelona from London Heathrow. Mobile World Congress takes place in 2015 from the 2nd to 5th of March (Monday-Thursday). I’m […]

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Opinion

How to do Mobile World Congress in one day for £156 (plus entry!)

I am accustomed to spending thousands going to Mobile World Congress. Typically, this is a straight business expense for me. I have to be there. It’s a great opportunity to discover new technologies, services, companies and individuals. Perhaps the biggest reason for going to MWC is the networking — and this shouldn’t be under valued. […]

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Opinion

9 tips for surviving Mobile World Congress (+11 crowdsourced tips from the experts)

It is Mobile World Congress time next week so therefore I present the following tips that should be rather useful for newbies — although I hope some regular attendees might find some use from them. Right. Here we go… Passport: Do not lose your flipping passport. I always keep mine *on* me. Make sure you’ve […]

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Opinion

Speaking of MWC: I’m going to be there… for one day only!

I’ve decided to do Mobile World Congress differently this year. I am flying into wonderful Barcelona for just one day. In and out on the same day. I booked a flight a few days ago — £133 in total. I kid ye not. I’m flying in and out of Heathrow Terminal 5 on the Tuesday.  […]

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Opinion

MWC is coming up: Do you need VisuallySocial for your stand?

With MWC just around the corner I thought I’d do a quick note about VisuallySocial. If you’re in PR/Marketing, you’ll probably be in the advanced stages of planning how you’re going to manage your senior stakeholders and their “dominate MWC” target. It’s a big ask when dozens of giant companies are planning on spunking millions […]

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Opinion

361 Degrees Podcast: Everything you need to know about MWC!

The 361 Degrees team were out and about at Mobile World Congress this week. We were all crazy busy but we did manage to make time to record a series of special edition podcasts from the show floor. If you’ve got a few minutes, have a listen. Or if you’d like these on your podcast […]

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Opinion

Bring on Barcelona: Mobile World Congress is almost upon us

Well then, we’re here again. Can you believe it? I bet you can. If you’re working in the marketing or PR side of the mobile industry, you’ve been eating and sleeping Mobile World Congress for the past month. In the last two weeks things will have ratcheted up a few gears. This week has been […]