Tag Archives | MWC

MWC 2017

MWC 2017 – What to expect

Barcelona will once again be hosting the Mobile World Congress (MWC) event run by the GSMA. Like it most often does, the MWC will start towards the end of February. To be more precise, the event will run from the 27th of February to the 2nd of March. Most big players of the mobile industry […]

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Eating your own dog food? A review of the GSMA’s MWC15 website

Today’s guest author, James Roswell, is founder and CEO of 51Degrees, a company which provides mobile web optimisation services to more than 1.5 million web sites globally. In the following post, James takes a look at the GSMA’s own website to see how it performs from a desktop and mobile perspective. Over to James. – […]

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Mobile World Congress: Worth it for a day?

Back in January I was pretty irritated with the GSMA, the organisers of Mobile World Congress. A little while ago, I applied for press credentials like every other blogger out there. And I was declined. The pain on the ego. Oh the pain! The GSMA changed the qualifying status for press credentials this year. The […]

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Have you booked your MWC travel? Get your skates on!

Have you got your MWC travel booked? If your answer is yes, let me say this: Well done. However, if you’ve not sorted it, can I strongly suggest you get on with it? You already know it’s going to be a painful experience. The longer you wait, the more eye-watering it will be. Mobile World […]

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How to do Mobile World Congress in one day for £156 (plus entry!)

I am accustomed to spending thousands going to Mobile World Congress. Typically, this is a straight business expense for me. I have to be there. It’s a great opportunity to discover new technologies, services, companies and individuals. Perhaps the biggest reason for going to MWC is the networking — and this shouldn’t be under valued. […]

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MWC is coming up: Do you need VisuallySocial for your stand?

With MWC just around the corner I thought I’d do a quick note about VisuallySocial. If you’re in PR/Marketing, you’ll probably be in the advanced stages of planning how you’re going to manage your senior stakeholders and their “dominate MWC” target. It’s a big ask when dozens of giant companies are planning on spunking millions […]

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Pitch your app to the mobile industry: Announcing the MWC App Pitch!

Mobile World Congress (“MWC”) in Barcelona is fast approaching. All across the world, marketing teams are scrambling to get press releases, stand designs and meetings arranged ahead of the world’s largest, biggest and most influential mobile event. Flights, hotels and  restaurant reservations are being snapped up as I type. Every single PR person I speak […]

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