I’ve delighted to bring you this contribution from Theresa Wabler, Marketing Director at incentive solutions firm, Parago. Theresa explores a phenomenon that I’ve been watching closely — that is, discounting for the sake of it. Or, discounting where there’s no specific reason to do so. A perfect example is the oft quoted mobile marketing nirvana [...]
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MobDB: The ready-to-use backend for your mobile app
I came across MobDB the other day thanks to one of those beta lists that I completely forget the name of. When I remember, I’ll update the post. Anyway this one really caught my eye as I think I could seriously use it for a number of applications. Let’s take a step back. What’s the one [...]
Square is doing rather well in the States
If you’ve been tracking the developments of the M-Commerce arena, you’ll most probably have had an eye on Square, the mobile payments startup. They’ve been doing rather well of late as this post from TechCrunch points out. It’s a useful primer that’ll bring you up to date. I’m interested to understand what the team at [...]
My landline just rang. I ignored it. I never bother with it anymore…
A strange thing happened this afternoon as I was working away at home. My landline rang and I did absolutely nothing. I let it ring out. I didn’t care. And for the first time ever, I’ve finally arrived into the mindset of: You’re completely irrelevant. Now then, I still use the landline for calling my [...]
“The train is moving now, my phone network is shit, talk later?”
I overheard a young lady on the train this evening. She was speaking ‘loudly’ on her iPhone 4 annoying a lot of the other folk in the carriage. Eventually as the train began to move she decided to finish her conversation thus: “Ok the train is moving now so shall we talk later? I’ll get [...]
M-Commerce: Bank of Montreal deploys PayPass tags “for mobile”
The Bank of Montreal, Canada, isn’t waiting around for mobile operators. Oh no. They’ve taken matters into their own hands and have now deployed PayPass technology for their customers. 70% of Canadians reportedly own mobile phones which is why the bank reckons the time is right. Here’s a bit of detail from Moneyville.ca: Bank of [...]
Senior Market Mobile 2011: Highly recommended — next Tuesday
I spoke last year at the Senior Market Mobile 2010 event. I really enjoyed the event and found it simply fascinating to discover the almost completely unfulfilled needs of the world’s elderly citizens. It’s actually a huge market, especially in the UK where so many ‘connected seniors’ have a decent amount of disposable income. The [...]
My new 3 Huwaei E586 MiFi: Faster than 65% of UK connections
That image there highlights just how good the all new 3 MiFi (Model: E586) is when it comes to offering a usable internet connection. Indeed, this connection isn’t just usable, according to Speedtest.net, it’s actually better than 65% of the rest of the United Kingdom. Love it. I’m using this at home in Ascot and [...]
James Whatley on the importance of ecosystems
Whatley is back this week with his perspective on ecosystems — a word that’s increasingly being integrated into the marketing communications of almost every key player in the marketplace. Years back, an ecosystem meant having a few developers knock out some expensive and rather limited third-party apps. Nowadays the term has much wider connotations. Over [...]
An expensive example of Three’s stupid data policies
This is one of those posts that’s about to get really, really popular across the mobile operator community. I know this, because previous ones on similar subjects have phenomenally high readership rates from the various operator areas such as Newbury, Maidenhead, Slough and so on. And executives call me about them too. It is with [...]
Got Android? Go abroad? Get Onavo to avoid being hosed
If you’re an Android user and you roam regularly, you have probably experienced the ‘what-the?’ moment at least once in recent memory. That’s the moment you realise that the paltry 25mb you’ve been given for your day’s worth of roaming mobile data adds up to about 20 minutes worth of heavy using on an Android [...]
Simon Collins of WeDo Technologies on mobile fraud
After the Q&A post I published last week with Sergio from WeDo Technologies regarding mobile fraud, I was delighted to be able to sit down with him and his colleague Simon Collins. Simon runs Praesidium, the consulting division of WeDo. Simon explained it’s his job to be negative — to find fault, to exploit, to [...]
- The merry-go-round continues: We’ll all buy buying an iPad 3, right?
- Am I the only person in the UK that would pay a concierge fee to an operator?
- Watch how this one plays out: o2 sending mobile numbers to every website you visit
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T-Mobile’s Full Monty price plan: Unlimited everything — it’s brilliant and it’s the way ahead
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Trying DaaS on my iPad — it really does rock
- Operators: “Please stop using our network!” (“And, er, thanks for your money!”)
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Would you like to spend $1,100 on a Cisco Cius or $399 on an iPad?
- Is Nokia’s rehabilitation in the Western Media complete?
- MEF Americas 2011: Recapping the Event
- Have you see what o2′s been doing with their #o2Cupid campaign?
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