I asked Fujitsu’s Robert Pryke to give us a view on his top trends for Mobile World Congress. Robert is director for Fujitsu’s mobile phone business in Europe. Over to you Robert… – – – – – Handset differentiation Apple transformed our perception of the mobile phone; while once those words evoked the image of [...]
Do you remember when the words “Panasonic” and “Mobile Phone” stood for high quality top-of-the-range handsets? I do. They were the good old days. I remember getting the Panasonic GD87 on contract from Vodafone. It was one of their two marquee handsets for the first version(s) of Vodafone Live — and goodness me, I seriously [...]
I’ve delighted to bring you this contribution from Theresa Wabler, Marketing Director at incentive solutions firm, Parago. Theresa explores a phenomenon that I’ve been watching closely — that is, discounting for the sake of it. Or, discounting where there’s no specific reason to do so. A perfect example is the oft quoted mobile marketing nirvana [...]
I came across MobDB the other day thanks to one of those beta lists that I completely forget the name of. When I remember, I’ll update the post. Anyway this one really caught my eye as I think I could seriously use it for a number of applications. Let’s take a step back. What’s the one [...]
If you’ve been tracking the developments of the M-Commerce arena, you’ll most probably have had an eye on Square, the mobile payments startup. They’ve been doing rather well of late as this post from TechCrunch points out. It’s a useful primer that’ll bring you up to date. I’m interested to understand what the team at [...]
A strange thing happened this afternoon as I was working away at home. My landline rang and I did absolutely nothing. I let it ring out. I didn’t care. And for the first time ever, I’ve finally arrived into the mindset of: You’re completely irrelevant. Now then, I still use the landline for calling my [...]
I overheard a young lady on the train this evening. She was speaking ‘loudly’ on her iPhone 4 annoying a lot of the other folk in the carriage. Eventually as the train began to move she decided to finish her conversation thus: “Ok the train is moving now so shall we talk later? I’ll get [...]
The Bank of Montreal, Canada, isn’t waiting around for mobile operators. Oh no. They’ve taken matters into their own hands and have now deployed PayPass technology for their customers. 70% of Canadians reportedly own mobile phones which is why the bank reckons the time is right. Here’s a bit of detail from Moneyville.ca: Bank of [...]
I spoke last year at the Senior Market Mobile 2010 event. I really enjoyed the event and found it simply fascinating to discover the almost completely unfulfilled needs of the world’s elderly citizens. It’s actually a huge market, especially in the UK where so many ‘connected seniors’ have a decent amount of disposable income. The [...]
That image there highlights just how good the all new 3 MiFi (Model: E586) is when it comes to offering a usable internet connection. Indeed, this connection isn’t just usable, according to Speedtest.net, it’s actually better than 65% of the rest of the United Kingdom. Love it. I’m using this at home in Ascot and [...]
Whatley is back this week with his perspective on ecosystems — a word that’s increasingly being integrated into the marketing communications of almost every key player in the marketplace. Years back, an ecosystem meant having a few developers knock out some expensive and rather limited third-party apps. Nowadays the term has much wider connotations. Over [...]
This is one of those posts that’s about to get really, really popular across the mobile operator community. I know this, because previous ones on similar subjects have phenomenally high readership rates from the various operator areas such as Newbury, Maidenhead, Slough and so on. And executives call me about them too. It is with [...]
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