Tag Archives | News

“I’m not in front of my computer at the moment”

Earlier today I was on the train. It was packed. The whole carriage was being forced to listen to a Monday morning inane conversation about whether, ‘Lisa has approved that payment.’ Jamie — for that was how the chap introduced himself during multiple calls — was at pains to point out that he, “Wasn’t in […]

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nq mobile

NQ Mobile now has 172 million registered accounts!

172 million folk have opened accounts with consumer antivirus and security specialist, NQ Mobile. By way of context, this figure was 146 million back in December! They’re clearly doing very well indeed. Here’s the company’s first quarter 2012 operating metrics overview from their recent release: Cumulative registered user accounts were 172.0 million as of March 31, […]

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Episode 10 of the Emporia Telecom video series: Upcoming service features

In episode 10 of the Emporia Telecom video series, we meet the company’s Director of Services & Innovation, Michael Rabenstein. Before we filmed this episode, I was talking to Michael about Emporia’s philosophy of handset services — navigation, for example. Michael explained that although there is certainly a use-case for navigation (e.g. Tom-Tom style sat-nav […]

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Fujitsu’s Robert Pryke: My Top 5 trends for MWC

I asked Fujitsu’s Robert Pryke to give us a view on his top trends for Mobile World Congress. Robert is director for Fujitsu’s mobile phone business in Europe. Over to you Robert… – – – – – Handset differentiation Apple transformed our perception of the mobile phone; while once those words evoked the image of […]

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Mobile coupons: Don’t discount for the sake of it

I’ve delighted to bring you this contribution from Theresa Wabler, Marketing Director at incentive solutions firm, Parago. Theresa explores a phenomenon that I’ve been watching closely — that is, discounting for the sake of it. Or, discounting where there’s no specific reason to do so. A perfect example is the oft quoted mobile marketing nirvana […]

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