This morning on the train platform I caught sight of an advert in the Metro newspaper from O2. It read, “Change your phone as often as phones change.” This is a really, really good advertising statement. I like it a lot — I think it will resonate with quite a few people. All readers of [...]
Tag Archives | o2
Watch a magician make my iPhone 5 turn into an Xperia Z
Are you ready for some real magic? I was exposed to some on Monday night when I went along to the O2 Refresh launch. Check out this amazing magician, Oliver B, who performed some seriously cool magic on me. He’ll be out and about on the streets in London this Thursday, where he’ll be blowing [...]
O2 Refresh: Inspired, innovative and available today
O2 UK has launched a new way of doing business for its contract (or “post pay”) consumers. It’s called O2 Refresh and it completely decouples the monthly service plan from the handset cost. With this approach you now choose your calling plan — which must be 24 months in length. You then select what phone [...]
It’s official! I’ve got my own @O2 Brian Blessed voicemail recording
Only last night I was writing about @O2′s smart marketing campaign for HTC’s Windows Phone 8 devices featuring voicemails recorded personally by acting legend, Brian Blessed. Today I got a tweet from the O2 team pointing me to the above SoundCloud archive of my own personal Brian Blessed voicemail recording. I am truly honoured! Seriously [...]
Buy an HTC Windows Phone from O2 and Brian Blessed will personally record a voicemail message for you
The team at O2 really know what they’re doing with this kind of marketing. It’s brilliant! National treasure and noted sonorous actor, Brian Blessed has been engaged by O2 this week to front their HTC Windows Phone 8X marketing campaign. The full details are on the O2 news blog but here’s the gist: The first 100 [...]
Kudos to O2 for dumping chargers from mobile packaging
It’s about time, isn’t it? I’ve got ton of Micro USB chargers everywhere. So have you, if you’ve bought a few phones across the last few years. So why not dump them from the box? Here’s the overview from Pocket-Lint: O2 and HTC will begin selling a new, as yet unannounced, phone before the end [...]
Everything Everywhere, O2 and Vodafone’s m-commerce JV has a green light
It’s not often that you see the PRs of three major operators playing nicely. Today, however, the stars have aligned. Here’s a statement from all three of them about their upcoming m-commerce JV. I just hope this doesn’t go the way of the Wholesale Application Community (“WAC”) which spent a lot of money and went [...]
O2′s 3-day compensation is good enough, I reckon
I see that O2 has now gone on record detailing how it plans to compensate those customers who had no network service last week as a result of that failure. You get 3 days worth of service credit (equivalent to 10% discount) if you’re a contract customer and a similar credit if you’re on PAYG. [...]
Do O2′s recent outages highlight the need to have two or more operator accounts for redundancy?
Now that the panic has subsided and those suffering from total disconnection thanks to O2′s recent outages are back online, I wondered if it was time to point out the need for redundancy. In today’s always-on environment, is it good enough to simply stand staring at the wall whilst your phone doesn’t work? I was [...]
TU me: Telefonica’s integrated, smart over-the-top (“OTT”) messaging service
First, let me say kudos to the Telefonica Digital team behind TU Me. Second, let me say: Yah-boo-sucks to the rest of the mobile operator community that’s been standing still, watching paint dry for the last few years doing absolutely nothing to innovate anything more exciting than a slightly modified price plan. TU Me is [...]
O2′s On & On price plans signal the arrival of a commodity world
If you wanted any confirmation that the mobile industry is commoditising fast, have a read of this release from UK giant, O2. After £26 a month, voice and calling minutes are unmetered and you get a gig of data included. An extra fiver gets you 2 gig. (Plus the usual exclusions like 0870 numbers.) You [...]
Update: I’ve cancelled both my O2 accounts
If you’ve been following my dilemma over my mobile phone accounts, you’ll know that last night I was giving substantial thought to whether to deactivate/continue/upgrade the various accounts I have with a number of UK operators. I was on the O2 website today and a “Can I help?” pop-up box appeared. I decided to give [...]
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