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News

OpenMarket are planning a huge party at MWC this year

We’re moving inexorably towards February and MWC. If you’re heading to Barcelona, one of the important things you’ll need to give some thought to is what to do in the evenings. Although you may initially feel like going back to your hotel and collapsing, that’s not an option during MWC-week. There’s so much to do […]

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Opinion

Adrian Sarosi, EMEA Director of Sales of OpenMarket

We got a few minutes with Adrian Sarosi, EMEA Director of Sales for Openmarket at the recent MEF Connects @ MWC party in Barcelona. He gave us a bit of background on Openmarket and their European expansion plans, what he thinks has been the biggest change over the past 12 months in the industry, and […]

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News

Going to CTIA? Meet OpenMarket for a drink!

I had a note in from Adrian Sarosi of global messaging and transaction giant OpenMarket. Adrian heads up Sales and Account Management for the company in the UK & EMEA. He’s extending an invitation to all readers attending CTIA thus: Hi Ewan Just to let you know, OpenMarket are off to CTIA in Florida in […]

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Opinion

The Smartphone Obsession in Marketing, Part 6

The Smartphone Obsession Here’s Part 5 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In the final episode, I sat down with InMobi’s top man in Europe, Rob Jonas, to find out what he thinks about the smartphone obsession issue. Over to Rob… Download M4V Video […]

Categories
Opinion

The Smartphone Obsession in Marketing, Part 5

The Smartphone Obsession Here’s Part 5 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. This time I’ve put OpenMarket on the spot — I sat down with their European Sales Director, Adrian Sarosi, to find out what he thought of the smartphone obsession issue. Over to […]

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Opinion

The Smartphone Obsession in Marketing, Part 4

The Smartphone Obsession Here’s Part 4 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I managed to get Carl Martin of Mobsessed to talk on camera about his perspective on the mobile marketing industry’s obsession with smartphones. Over to Carl… Download M4V Video | Subscribe to […]

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Opinion

The Smartphone Obsession in Marketing, Part 3

The Smartphone Obsession Here’s Part 3 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I managed to get Jon Mew on camera for you — Jon is the man who runs mobile for the Internet Advertising Bureau (IAB UK). What does he think of my assertion […]

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Opinion

The Smartphone Obsession in Marketing, Part 2

The Smartphone Obsession Here’s Part 2 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I caught up with Mark Freeman, one of the founders of mobile agency, Movement, at the recent IAB Mobile event. Given Mark’s company has been working with many of the leading lights […]

Categories
Opinion

The Smartphone Obsession in Marketing, Part 1

The Smartphone Obsession Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating […]

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News

New Video Series: Is the mobile marketing industry too obsessed with smartphones?

Is the mobile marketing industry far too obsessed with smartphones? That’s the question I’ll be asking in a new video series coming soon to Mobile Industry Review in association with OpenMarket, the leading global mobile transaction hub. In the wake of Clarityn’s apparent success at achieving 70,000 downloads of their iPhone pollen count application, I […]