Posts Tagged ‘Opinion’

“MIR should go camping” – what do you think?

Friday, March 6th, 2009

Regular reader, Mike Stead, reckons Mobile Industry Review should ‘get out a bit more‘.

I took exception to this statement on the basis that we’ve reported from six different countries in the last 3 months. But what Mike meant was we should get OUT more. Out into the fresh (read: cold, rainy) air. In the countryside.

Here’s his full statement:

We love Mobile Industry Review. The team are great guys, and their videos are the gems of an otherwise staid and boring industry. However we do think that they should get out more. Way out. In the countryside. Back to nature. Mobiles are at their best when out and about, and come into their own when a PC is not an option. So instead of jetting off somewhere exotic, incurring a massive CO2 footprint, let’s see the lads down home in the West Country somewhere, under canvas, kicking back but using their mobiles to have fun in the outdoors.

And he’s setup a Facebook group. Dear Gods…

You can take a look and decide whether or not to join here.

I made the commitment that we will go camping if 500+ people join Mike’s group. We’ll film the whole experience and make a MIR TV show from it.

I think that, right now, this 500+ number is a safe bet. Maybe 10 or so people will join, right?

I reckon James Whatley will be up for it. He’s generally up for doing ’stuff’ like this and he’s also been to that festival. What’s it called? The mud-infested one that’s much, much better when you can switch it off (i.e. watch on TV)? Glastonbury, that’s it.

I reckon Ben Smith might exhibit some good old fashioned plucky ‘come on Tim’ positiveness and will probably, at a push — and provided there’s electricity — be up for it.

Meanwhile Dan Lane and I share an affinity for warmth and comfort. My own perspective is that we (the Royal ‘We’) came out of the cave. We discovered fire. We evolved beyond our original programming. We got warm. We got comfort. I like to celebrate that, in a quiet way, each night.

I also happen to believe that I — and everyone else reading this text — is particularly lucky to have the ability to sleep more or less soundly in a warm environment every night. Millions do not. There’s a teeny bit of me that reacts negatively to going camping as a recreational thing to do when lots of people don’t even have a home to get back to. But then, looking at my 5 or 6 mobile contracts … they are highly, highly unnecessary in the context of daily life.

That said, the prospect of spending a sleepless night in some godawful field in the middle of the West Country of England with ‘wildlife’ crawling over me is not, on any level, appealing. I know some people enjoy that sort of thing though. Each to their own.

Mike’s had one chap, Justin Davies, join his Facebook campaign today. I joined as well, so I could write some outrageous things on the group’s discussion board.

So if you’d like to see us getting cold, soaked-through and generally really, really annoyed trying to ‘enjoy’ a night or so ‘camping’ in the West of England — and making a MIR TV show out of it — vote with your feet and join Mike’s group.

We are always responsive to our audience.

;-)

And Mike, if no one joins, we’ll stick to the Four Seasons or the Ritz Carlton… ;-)

Buy a Coke with your Vodafone Current Account

Saturday, February 14th, 2009

I spoke with the BBC’s Silicon Valley journalist, Maggie Shiels, last week. She was working on a piece about the ‘cashless society‘ — and asked for my perspective on mobile transactions.

I asked if she was ready for some rather direct commentary. She was up for listening.

I vented forth thus:

‘Take the lead’

“Come on people make this happen,” is the blunt message from Ewan MacLeod the founder of the blog Mobile Industry Review.

“What we have here is lots and lots of people staring at each other waiting for someone else to take the lead and do something,” said Mr MacLeod of the hurdles preventing the cell phone becoming a virtual wallet.

“We are already downloading and paying for digital content with our phones.

“We have a financial relationship with our phone operators and carriers. We access our banks via the mobile internet. This is all do-able and just makes good sense. So why the delay?” he asked.

I’m pretty pleased with this because in the previous paragraph, Maggie is quoting Tim Attinger, Head of Product Innovation at Visa. And guess what he says?

Have a read:

“The biggest hurdle is getting the business relationships in place with companies like ours, the mobile carriers, the operators and the financial services. We are working hard to find the right business construct.”

I think my summary of ‘lots and lots of people staring at each other waiting for someone else to take the lead and do something [in mobile transactions’ is thus, rather accurate.

The REAL question is the last point Mr Attinger made: The ‘right business construct‘. Or, in more direct language, who gets what split of the revenue.

And it could be potentially devastating news for Visa if you get Vodafone and HSBC jumping into bed together, for example.

Do you know something else interesting?

Wikipedia quotes HSBC as having 120 million customers worldwide. Sounds like a lot, yeah?

Guess how many Vodafone has?

288.9 million (according to The Times last week).

“I bank with Vodafone.”

Got a nice ring to it, that, hasn’t it? ;-)

The Vodafone Current Account. Heh. No room for Visa. Or Mastercard. Or anyone else.

Maggie’s produced a good overview — you can read the full piece on the BBC site here.

Knowing the customer: It’s all about Frequency

Friday, February 13th, 2009

Today we bring you the second of Dominic Travers’ columns on the subject of Frequency. If you missed his first one, (“Stop selling Ringtones and start selling Frequency Data“).

Over to you Dominic:

- – - – -

In the first article in this short series I explored the frequency of mobile user activity in the context of music services and speculated how useful this information would be to the owners and distributors of music content. I think that the measurement of the frequency of each and every activity we do on our mobile devices can be very useful information for every type of service provider. I feel it is crucial that we as mobile customers are able to explore this data and take control of it.

There is traditionally a cultural divide between the way web companies and Mobile Networks view their users. Web giants such as Google and the prominent social networks put a lot of stock in “knowing the customer”. This knowledge of an individuals digital footprint allows them to place targeted adds on their pages in the hope we will think them relevant. Often this relevancy is laughably off the mark, the way Facebook persists in advertising dating services to people listed as married or in a relationship has received much derision. By contrast the Telco mentality is one of “owning the customer”, they are the conduit for all our mobile activity and we pay them a pretty penny for it. The operators maintain call detail records (CDR’s) for all of us, these allow them to make assumptions about us via similar data mining activities to those of the web players. The real relevance of their conclusions is still woeful, mostly because we have no way of retroactively influencing either sets of data.

In India for example it is common place for mobile users to receive daily marketing messages by SMS and unsolicited sales calls on their mobiles. Most Indian users are incensed by this but they have no recourse to stop it happening. AT&T managed to incur the wrath of a huge number of customers recently with a SMS campaign promoting a new series of American Idol. As AT&T are paid for every SMS vote cast on the series this must have seemed like an idea of genius at board level. This has created a wave of bad feeling and critical press. They did not think it was spam as they had taken a cursory glance at their CDR data, spokesman Mark Siegel explained…

“the message went to subscribers who had voted for “Idol” singers in the past, and other heavy texters”.

This level of assumption is what is holding up mobile marketing at present. The mobile is a very personal device, fortunately in Europe we have laws that govern this kind of SMS spamming but it still goes on to a certain extent. The CDR data is powerful, and hopefully closely guarded because it is actually our data. Then surely it belongs to us, if we recorded our calls and messages we would have the same set of information.

Last year I researched hundreds of mobile companies in order to programme the Future of Mobile conference. During this process, Skydeck stood out like a beacon. This is because Jason Devitt and his team went through a long and arduous process of gaining access to the CDR data from American Network Operators on behalf of their subscribers. They have recently launched their full raft of services in the USA to great accolades, many of us in Europe are looking on with envy. The service maps your CDR data in to a web app which allows you to see your real social graph, you can then share this with friends and colleagues to facilitate business and social activity. Skydeck truly understand the way this data should be used…

“it’s your data, not ours, and Skydeck protects it with bank-level encryption.”

This is hopefully the beginning of a new generation of tools we can use to leverage our own data. As with the Last Graph illustration in the last piece, graphical representation of the data really helps us understand our own activity. I would love to see graphical representation linking together the activity from my mobile, Twitter, Facebook, gmail and search history. Being able to choose which parts of this to keep private, and which elements I could make public as a profile for marketing agencies to see, would be beneficial to all. I have proposed that a simple set of sliders could have this information mapped on to them, allowing the user to switch either private or public and then set a measure of relevance unique to them. This kind of simple interface is well suited to the prevalence of touch screen devices. These could be nested to allow users to drill down as far as they feel is necessary to fine tune the control of information.

Advertisers need to get a lot smarter in the ways they deliver messages. The traditional mass media are rapidly loosing ground to the web and mobile in the way we consume content. Consumers are much less tolerant of interruptive adverts, personally I am happy watching a pre roll advert before some video content I want to see. I wish however that the provider knew much more about me so they could serve the product video for a new Armada ski model instead of an advert for a Royal Mail tailored growth pack. Jonathan MacDonald terms this preference information as vapour frames. If we could select themes and products we as individuals are interested in and simply star them in to our public profile, the agencies would know exactly what sponsor our content with.

We have reached a time where open Operating Systems and the enormously helpful growth in services with API’s should bring down the barriers to the development of these systems. The Mobile Marketing Association and Mobile Network Operators should be seriously looking at areas where they can combine to offer us new content and services on mobile. If users feel they can exert a level of control over this new mass media, I am convinced they will respond. Now if even more value can be added in return for engagement and sharing the marketers message amongst your peers, the ecosystem everyone wants will come to be. I intend to look at this further in part 3.

Related Links:
- http://www.futuretext.com/index.html
- http://www.nytimes.com/2009/01/14/technology/14idol.html?_r=1
- http://skydeck.com/features/
- http://www.mmaglobal.com/main

- – - – -

You can contact Dominic Travers via his Twitter: @DominicTravers.

Incidentally I’m meeting Jason from SkyDeck next week at Mobile World Congress — we should be able to bring you some good footage.

Device complexity is killing normob upgrades

Wednesday, January 21st, 2009

For the technological “geeks” out there, using a mobile is as simple as opening the front door. There’s no thought, no confusion, and for the most part complete understanding of what it is that you’re doing.

Some people, as I very well know, are not blessed with this kindred ability to use anything that has buttons. I have my Grandparents, a perfect example of the “older less inclined”, my Mum, the “not so old inclined”, and then sadly, even people who are about my age of seventeen or slightly older or younger, who are completely bamboozled by their mobile phone.

Now, it’s not surprising; in recent years or months, we’ve become inundated with technological advances, or a numerous collection of applications and abilities that our mobiles can now perform. Long gone are the days of playing “Snake” on your 3310, and thinking you were the bee’s-knees… We have the internet now!

But, what is the point in all of this, if what I read this week is in by any means shape or form, even remotely true.

Apparently, a survey conducted in both the UK and the USA has found that out of those questioned, some 45% prevented themselves from upgrading their phones due to “set-up issues”.

Following that, more surprising is that 61% of those questioned, had given up using Applications altogether because it was too complicated, and problems couldn’t be solved.

This is a very important aspect of any technological industry to bear in mind. On MIR we often to refer to people as “normobs”, in fact, I fall under that category. For the vast majority of people who fall under that category, who like those questioned have become completely perplexed at that ringing device that they haul around with them? How many of them are actually aware of the features that said mobile has, or doesn’t have?

More importantly, how is the industry going to change this? How are those like my Mum, the Grannies, or even my friends (who I try to educate in the ways of the Mobile Phone as much as possible), and the rest of them; what is going to happen to them?

To look at this logically, what is the point in having any technological advances when figures, which are pretty high, suggest that even in this booming age of computers, internet, socialising, gadgetry, and creativity, there’s an actual fear or distaste to moving forward because they simple cannot comprehend their phone.

Now as much as I would like to think we could “educate the masses” by introducing “how to use your mobile” into the curriculum, or even have someone standing in the Carphone Warehouse or Phones4U, who will happily guide through every detail of your beloved new buy… I just don’t see this happening.

Even so, whatever plan that tries to fix this obviously quite crucial problem in the market, I hope that it works!

Samantha.
samantha@mobileindustryreview.com

The Power of Media Technology

Wednesday, January 7th, 2009

I’m going to avoid delving into the politics of it, but over the past twelve days there has been a reoccurring story in our headlines; the Israel/Gaza issue. It’s one that has sparked outcry, and one that shouldn’t have happened.

However, I was watching the news the other day, I think it was CNN or Sky or something, and I was half-heartedly listening; and suddenly something occurred to me about what I was seeing. The old usual reports of a foreign reporter standing with bullet-proof jacket, and some Army guys standing around them are slowly withering away…

And why is that?

Technology!

It was fascinating what it was that I saw, a man had been able to get in touch with a child over in Gaza over the internet, and was having a webcam conversation with them; and through this conversation came a live-feed, and first hand account of what is happening, without the need of invasive, and sometimes misleading (or dare I say biased) news reporters merely saying what they see.

Now this has all come about because of mobile telecommunications, and it’s only ever going to improve with better telecommunications.

What made me smile, and what made me happy is to think with the power of what this industry does, and what some other industries provide, we as a global population may some day have enough power to really create our own media – say a full scale “YouTube Revolution”.

Imagine that! And it all being down to a bit of technology.

Even more amazing than a Media Revolution, would be providing people like those in Gaza with no way to voice what it is that is happening in Gaza, with no means of communicating with the rest of the world what is happening; would be to be able to have an even better communication where civilians caught up in Political affairs such as this, can really communicate to the outside world what it is that needs to be done; and for us to be able to offer hope back to them.

And it’s things like the $100 laptop, working to improve efficiency and output of global communications, and developing new and exciting technology which can achieve this.

What’s more, is that it doesn’t have to end there. On Skype already you’ll see quite a few people trying to find ways to learn new languages via the internet, and others happily teaching in order to learn themselves. Well, why couldn’t that happen more?

“International Online Classrooms” -  I can see it now; the students would be embracing whatever technology they can get their hands on, be it the latest high-speed connectivity handheld phone, or an ultra-powerful Notebook with high-speed wireless internet, and maybe the odd person or two on their desktop… But it could happen, and there is no reason why it shouldn’t!

Maybe I am being am being tad optimistic, but I don’t like starting a new year with pessimism. But I’m also a realist by heart and by nature; I seldom overindulge in beliefs of the impossible, and I don’t believe anything that I have mentioned is impossible; and I’m pretty sure that there are more people out there could find even more better and plausible ideas than mine.

Well, a lot can change in a year, so let’s see what happens!

Samantha.
Samantha@mobileindustryreview.com

Mobile Social Networks: What’s their future?

Wednesday, December 24th, 2008

I’ll admit it; I’m one of those weird people who click that box that enables websites to send out lots of pointless newsletters. I live in the hope one day they’ll serve a purpose or value – like the Woolworths ones did (once upon a time) – and of course updates on other websites and products is always handy information to have at hand!

But a couple of months ago I signed up to a website to do with “students”, homework help, offers, competitions all that rather exciting rubbish really. And you know for some part it has been of some good use; then I got an update about a “Mobile Social Network”.

Originally, I though “ahh, I could review this, and see how incredibly wonderful it may or may not be!” then I clicked through, browsed at the website and spoke aloud to myself…

“Samantha, what are you doing? This whole idea is completely pointless, and certainly not “free” to you!”

It then suddenly hit me, like a brick that purely mobile social networks (Socials) are completely pointless, and useless.

The way I see it, with Facebook, Myspace and to some extent even the dreaded Bebo out there (plus many others), small little Mobile Networks such as “QEEP” which I was so close to reviewing, have not got a hope in hell to be of any use.

I’ll explain further; I was one of the first people out of my collection of friends to “migrate” to Facebook from Myspace; now encouraging my friends to move from their beloved Myspace accounts to something which in comparison offered no personalisation or customisation and looked rather bland was something of a headache. It was an even tougher job getting the Bebo users to realise what a pile of crap Bebo truly has become and convert them to Facebook also. Over a year down the line, if I want to see a certain friends’ latest photo’s I’ll still have to sign into Myspace of Bebo and have a browse.

Now as far as Mobile Socials go, I can’t see the point in it. A mobile phone for “most” people is merely a day-to-day tool; and I have to say there are still relatively few people I know who use their mobiles for any web-browsing need or desire. It’s simply not on the agenda.

Therefore it only appears apparent that for some young people Mobile Socials have absolutely no place in their lives.

Now for me, even though I do go on Facebook on my mobile (I think its part addiction), I go online because I know I have a few hundred friends, and that since the last time I looked at something it would have updated or changed. Similarly, I know that there is quite a large possibility I’ll have a status comment to respond to, or any other kind of notification.

But before any of that can even happen, you have to persuade your friends to migrate to this particular site or service. And that is by no means an easy task or feat; and then I realise, what is the point in having a Social just purely for the mobile?

As Facebook Mobile demonstrates, a platform you can enjoy on your Laptop, PC, Mac, PDA, and Mobile is quite possibly the best. Anyone can have access to it, and it’s relevant to you no matter what you’re doing. If I’m on Facebook at home, why would I update my under-populated profile on my Mobile Social?

There’s a time and place for Mobile Socialising, and I don’t know about anyone else, but for me it’s during times when I’m away from my computer, and when I have a bit of spare time on my hands. The hassle that I sense with even partially migrating to a new platform is pointless. There is nothing I can benefit out of a service which only serves a purpose at those very rare moments; I would much rather update my Facebook, or reply to a comment on my main form of internet socialising.

So does the purely mobile social network have any stability? Personally, I don’t think so; and just as the stories that have appeared on MIR over the past week about Twitter (and using it at home, work or play) just go to prove this. Any form of social network I believe, has to be usable and accessible no matter where you are, and what you’re doing. More than anything though, if you decide to migrate to a new platform you have to be able to ensure that your friends are going to want to follow you there; otherwise, what is the point?

I want to know what you think though. Am I completely wrong? Do you use a completely mobile, mobile social?  Feel free to send any e-mails into Samantha@mobileindustryreview.com

Also, before I forget; I hope everyone has a very good Christmas too!

Two Weeks and Nothing?

Wednesday, December 17th, 2008

I’ve been away for a week (because I moved house); and it’s all been a bit hectic! Unfortunately I didn’t have the internet for about two weeks, and thus I’ve been cut out of the online world of MIR.

So when I got my connection back some time late last week, I was mildly hoping to see something massively interesting to inspire me to write about; some major piece of news – I mean it’s nearly Christmas after all – or just something that might catch my eye.

Now even on my trawl across the internet in search of mobile news, and the latest goings-on in this brilliant segment of society and business I was expecting something.

Did I?
No.

Am I happy?
No.

You see, even I, a relatively technological “young” person/student, who has a keen interest in the world around me, and with Christmas looming just around the corner, just something eh?

Well, apparently not.

Now maybe some good news, and/or surprises are waiting around the corner for the New Year; or maybe something spectacular will happen in the after-Christmas sales. Needless to say though, I was expecting some major news about something; a big price cut, or some other form of attempt to gain more consumer interest in this very dismal financial situation.

I know I’ve said numerous times now about the lack of real spark at the moment, and the generally poor attempts at gaining custom; and although nothing major, I’m quite amazed at how little I’ve read about anything enticing me – as a probable and likely customer – to go and spend money.

Maybe I’m wrong in my presumptions that the mobile market is avoiding the “Credit Crunch” and that when I walked down my high street the other day, Phones4U, CPW, O2, Three, and the numerous other shops which hoard the high street were meant to be relatively empty on a busy Thursday leading up to Christmas?

Hmm…

Well, I’ll try not to be so pessimistic, and I will believe that someone somewhere is planning something out to ensure that the mobile industry remains in-tact.

Opinion: The INQ1 — 3rd attempt at a Skype-friendly handset?

Friday, December 5th, 2008

Michael Aubert knows a thing or two about Symbian, given that he — literally — wrote the book on Mastering C++ in Mobile Development.

Michael took issue with the manner in which we’ve covered the INQ1 launch. So much so he knocked me over a text about it this morning. I responded asking him to expand on his viewpoint so we could publish his opinion here. Over to Michael!

- – - – -

Hi Ewan,

I sent you an SMS about the INQ1 coverage on MIR earlier today.

To expand on it:

It seems the whole MIR redaction has fallen in love with the new INQ1 phone. A more balanced view of the device could be useful to the MIR readers.

The INQ1 is the third attempt from manufacturer Amoi to create a Skype-friendly handset.

It is also the first one that is remotely usable by third-party application developers.

It still has teething problems like the complexity of customizing a shortcut icon.

It is still based on a cheap Qualcomm chipset with limited audio capabilities.

It is still using a security model that is actually laughable.

However, Amoi is a good manufacturer when it comes to responding to developer feedback and producing improved firmwares. Hopefully, all the alpha and beta testing developers have gone through with this phone over the last few months will make for a good user experience now that the INQ1 is available in the shops.

The INQ software layer in itself, including the Skype VoIP and Facebook social networking clients, certainly looks exiting.

One last comment about the UK marketing campaign: Over-exposition reeks of desperation.

Regards,

Michael Aubert
http://developer.symbian.com/quick

- – - – -

Michael, thanks very much for taking the time to write and to rebalance the sometimes rather keen coverage we’ve been delivering here on Mobile Industry Review. You’ve made some fair points there — I’m looking forward to getting the perspective of the wider audience on the INQ1 too.

(And I’m just away to go and buy one!)


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