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Posts Tagged ‘Opinion’

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Is 2.5% enough?

Wednesday, December 3rd, 2008

I need not point out the current economic climate to any one of you; the news is bombarded with stories highlighting the latest business failure, another stage in the economic down turn, and how it’s getting frightfully worse. Then, Mr. Darling the UK’s Chancellor for the Exchequer announced yet another Government attempt to revitalise our spending… But will it work?

Now if you’ve ever read one of my rants before, you may be aware that I’m hung up on mainly two things.

The first being the lack of any originality in the Mobile sector (but I won’t go into that now), and secondly, price.

I’m a happy student; I live at home with my Mum, thanks to Ewan I have a job; but I also have quite a lot of expenditure. I fund all my school-books (and the price of them is astonishing), I pay for my own internet; I pay for all my socialising, my mobile, clothes and all the general stuff. Okay, I don’t have a mortgage to pay off; but even so, I’ve had to put off buying myself a car, and getting driving lessons because I simply cannot afford to be spending that much.

Well, I suppose that’s okay. At least I know I have my head screwed on, and I’m aware of my own financial limits. But even saying that, as I’ve mentioned before I really want a new phone – in fact I’ve been looking for something since the summer.

So it a two and half percent tax cut going to affect me buying myself a car, driving lessons, or even a mobile phone at the moment?

Simply, it’s a no.

Now, it’s not that I can’t afford it (because honestly, I can); the point being I know firstly I’m being cheated by mobile manufacturers. The clever plans to get you to think you’re buying into the latest technology to only find a month or so later the same company has released a better mobile, is just a joke.

Secondly, the amount of money I’m prepared to spend on a mobile is around £100, my absolute limit would have to be £120. Even so, two and half percent off of that is only a difference of £3! Now, even with my own self-admitted tightness when it comes to money, three pounds is hardly a noticeable difference now, is it?

Finally, I can happily predict that we’ll see lets say, some interesting sales in the near future. Well, this a blind guess, but I don’t see why it wouldn’t happen (and I don’t mean the normal January sales), I’m guessing there’ll be price reductions, sales, and attempts to move stock out of the back of the shop.

I’m saying this as a seventeen year old that has a job. Quite a few of my friends, also of the same age, in full time education in Sixth Form; who don’t have jobs. They rely on the menial amounts that their parents will spare them each week (which generally gets wasted on booze-ups at the weekend or something); and leaves them with nothing.

In fact, even just trying to get a new top from Top Shop takes a couple of weeks of saving, so think of how long it would take to get a mobile?

So do I think that Mr. Darling is going to spruce up the “young” people of England to be spending more? Certainly not, and I don’t see that this is going to affect the mobile market in any way whatsoever.

Then again, I may be wrong, and two and half a percent will make the world of difference; but if anyone was to work out their actual savings that they’re making by this VAT change, then I’m sure you may well find that it’s not a lot… A couple of pounds at the most!

Send any queries, e-mails or anything to Samantha@mobileindustryreview.com

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Posted in Devices, Mobile, Mobile Commerce, Opinion | Comments

“Mobile-Crushes” – They end now!

Wednesday, November 26th, 2008

Now I know I’ve said it a couple of times in the past few months, but I’m looking for a new phone. The reason I haven’t yet bought one isn’t because I can’t be bothered to purchase one, or because I can’t afford one; in fact I’m more than happy to now pay a little bit more for a mobile than I previously would. The problem is I haven’t yet found anything… Well until the other day.

My Mum gets Carphone Warehouse letters in the post; and the other day I arrived home from School, seeking out any interesting post for myself, when I came across a little Christmas brochure. I expected to see the usual mix of non-interesting and far-fetched mobiles, which have very limited appeal to someone who is as indecisive as I.

Then I came across the LG Cookie.

I’m not an LG fan by any means, yes their phones are nice, and I have to say although I appreciate the minor attempts at creativity with their naming processes; previous experiences of LG’s have taught me that they’re not my cup of tea. Should I mention I’m not a fan of their interfaces, or just generally how they work and feel?

However, the Cookie did catch my eye! It looks nice, it’ll be a new experience, it’s a touch-screen (another learning curve), and also the ability to use an on screen QWERTY keyboard, and importantly its price.

I don’t know what to do.

Now this could just be a sporadic urge to go and spend money, and get something just because I’ve seen it, and I like the price; but then I think… LG. An interface I know I won’t like, and will struggle to get grips with, and I fear I’ll see all the flaws in my purchase just after I’ve broken that “unbreakable seal” on the box.

It’s hopeless! I do this with every wonderful find I come across, and I deliberate an item and a possible purchase so much that it either becomes outdated and therefore useless, or I decide I don’t like it although secretly still wanting it, or I’ll find something else to admire and want.

I know for one, I can’t be the only person who does this; and I know for one that it’s probably a good safety precaution my mind has implemented to stop such impulse buying – a trait I really try to avoid at all costs.

Now I wonder, why is it I find mobiles such as the Cookie, and previously before it the LG KS360 before that, and there was also a Sony mobile before that too; why is it I loose interest, and forget about it, and then find some other mobile-crush?

Could it just be that no matter how lovely one major aspect or feature of a phone is say, it’s price, a new built in gadget or a sleek, slender design; it really isn’t enough to make a mobile good, or at-least good enough to buy.

What I’m beginning to see is that mobiles tend to be about one major factor, be it its connectivity, a particular design focus, a built in application, the camera, the media, the price, or its “technological achievements”.  I don’t want just one particularly above average feature as reason to invest in a mobile; I want a device that has equally good features which aren’t just surfing above the acceptable quality in phone.

So my next mobile-crush won’t be on a weak whim, a spur-of-the moment encounter, it’ll be something which offers more than one better than alright feature, and something I won’t fall out of love with.

Feel free to e-mail me anything at Samantha@mobileindustryreview.com

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Posted in Annoying, Christmas, Devices, LG, Mobile, Mobile Marketing, Mobile Presence, Mobile Services, Opinion | Comments

All I Want For Christmas…

Wednesday, November 19th, 2008

In an ideal world, I would ask for happiness, and the end of this dismal time of year. But of course I’m not here to discuss that! No, no, no… What do I want from the world of Mobile this Christmas?

Firstly, I call for originality.

I personally think originality should be the first aspect of any design; and one would imagine that being original with design would be high if not on top of the list of things to do when making a new product… But I don’t see it a lot.

Most mobile phones are pretty much the same thing with a slight difference, and upgraded something-or-another; and it doesn’t hold interest. I don’t need a mobile that is only slightly different from the one I own now, so please, don’t try and sell it to me!

I’m not one full of ideas (and I will never claim to be), however, there are thousands of younger people in the UK, and millions around the world who I’m sure have at least a single idea on how to improve mobile phones, and come up with an original idea.

It is due to that, that I find no excuse for what many manufacturers are doing now; and when I look in the Carphone Warehouse, Phones4U or any other mobile-phone shop, and I see the same design specifications and in some cases even just the same physical design, I’m annoyed!

Secondly, a good deal!

Now this is where you get the “student” side to me; the side where I source out the cheapest possible deal. Going back to my first point, do something original at the same time (if you can), like Nokia and their “Comes With Music” – I said it when it came out, and I’ll say it now – BRILLIANT! That’s the kind of thing I love to see.

When I walk around the shops, complaining of the cold, wishing I had a Hot Chocolate, or even that Christmas would end, I want to be tempted to fall back in love with Christmas again. Give me something I can get excited about; a price that is so outrageously competitive that I will part with my cash there and then.

The Mobile networks? Well, couldn’t you give me a Christmas present too? How about a nice reward of getting say half of whatever I top up in the month of December free? (So I top up £10, and I actually get £15?)

And finally…

And this goes to pay-as-you-go more than anything else; bring me some good news about tariffs!

I’ve noticed more than ever my addiction to Facebook, and I’ll admit I spend far too much of my time thinking about Facebook and being on it. It’s edging on the slightly crazy spectrum, but I’ll survive.

The point is though; I can’t feed my addiction well enough. I want to browse on my mobile for a reasonable price, and at the same time I don’t want to be on a contract.
I know some networks (Orange are all of who I can think of right now), offer little bundle systems for browsing, which is a step in the right direction; but I want this on all networks; so that no matter who I am with, I can browse away on my mobile endlessly updating my status, and poking people. Or even check my e-mail; for a good price!

I know it’s too early to be discussing Christmas, but with any luck someone might take notice before the Christmas Eve rush, and this Christmas could be full of lots of mobile delights!

Samantha@mobileindustryreview.com

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Posted in Christmas, Devices, Mobile, Mobile Data, Mobile Development, Networking, Opinion | Comments

Youth: Text in Knife Crime Concerns

Wednesday, November 12th, 2008

So I’m back to school this week; and during my free lessons, I often find myself aimlessly wandering around. I probably shouldn’t be, as I have mountains of work to do, but it’s certainly more fun.

But it turns out my aimless journeys around my over-crowded school can come in handy… And I came across a poster of major intrigue!

I love mobile services which are useful. Finding services, and then realising whether or not they are useful or not is what I like doing; mainly because it is rare that I will find something that has use far beyond making a company or un-named person a lot of money.

So when I found this poster, I was intrigued.

I doubt I’ll need to remind or inform anyone of the current issues with “Knife Crime” especially in London and Schools. And as a teenager myself I monitor the news locally and nationally to see what is happening. I often find that the government and their pleas to stop knife crime are only just pleas. Having Gordon Brown or any MP for that matter, talking about a subject to do with young people, doesn’t reach many people.

I hear you ask, what about this intriguing poster?

It’s advertising an “anonymous” texting service which can be used to inform the Police about people or persons with Knives.

I think this goes above and beyond what Gordon Brown, the Police Chiefs and the number of other people or institutions have said or done recently. It’s all too easy to say, “We need to get knives off of the street” and that we as citizens – of whatever age – should be doing our best to prevent deaths on the street.

I’ll admit, when I was in lower school I knew of someone who carried a knife, or at least a blade of some nature. There was nothing I could do about it, because I knew the consequence of phoning up the police – getting the boy, and specifically his group of cronies onto me – so I didn’t do it. And I know also many other people were highly aware of the issue too, and as far as I know, no one ever phoned up the police.

And why was that?
The Police come into school, sit you down, talk to you, make an issue of it, and highlight that you’ve highlighted an issue, and therefore it all backfires on you!

The beauty of this service is the anonymity that comes along with it. On the poster we’re told that the number is scrambled, and therefore can’t be traced so no one can reply, and whatever happens as a consequence, the texter cannot be held accountable for it.

That’s what I call brilliant.

What I like more about this service is that it’s gone a bit beyond a poster campaign, and little business-type cards are being handed out to all the lower years. Admittedly, I stole borrowed one of these cards (for research purposes, naturally).

This is what our Government should be doing, what they should be talking about and implementing. And if such a service had been in place say three or four years ago when I was a little Year Eight or Year Nine, when I was thinking “Oh bugger, that boy has a knife”, I certainly would have sent a text.

So I have to applaud the common-sense which has finally kicked in, and I hope that someone uses it.

Any questions, comments, suggestions or anything as usual send them to Samantha@mobileindustryreview.com.

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Posted in Mobile, Mobile Services, Opinion, People | Comments

Do I resent my mobile?

Wednesday, November 5th, 2008

Do I resent my mobile?
I’ve been told once or twice that I resemble something of an old woman or more precisely an “Old Bag”. True, I do have my “old person” tendencies; but I do try to remain youthful as much as possible… Seeing as I’m only seventeen.

It has however hit me; I’m beginning to actually resent my mobile phone. As in, I actually don’t like it anymore.

I don’t mean I don’t like my outdated W810i; I’m actually rather fond of the device. It’s certainly better than most things I’ve come across on my bi-weekly visits to the town centre.  No, I actually don’t like the idea (at least for the moment) of being constantly in touch with the world, or at least my friends all the time.

Last week I was on Half-Term. A pleasant one week break from the mountainous piles of work I have to complete, and everything else that goes along with the joys of A Levels. One would expect I would be embracing the free time, and trying as much as possible to get in contact with all my friends…

I haven’t.

In fact, for the entire week my mobile phone was on silent. Now, I have my mobile on twenty-four seven. I actually cannot recall a day when my mobile has been turned off… It just doesn’t happen. This week though, I’ve become rather lax. I keep leaving my phone away from me (which never happens), and I actually try putting off looking at the device.

Now obviously, this could be due to a number of things; but I’ve come to the conclusion now, that I don’t actually want people being able to contact me all the time; and if they do, I don’t want to know about it.

Now this is an argument my Grandparents used against during the populisation of mobiles; “Why on earth would you want people to contact you when and wherever you are!?!” And to me it was as simple as, well, it’s useful for emergencies, and you never know what good can come out of it.

Could this be a phase? Certainly, and I no doubt expect to falling back in love with my mobile, and the joys of constant communication fairly quickly.

The point though, I’ve come to realise how intrusive it is. I’ve pointed out before the annoyances I’ve found with mobile phones in Public Places, and how I found them highly intrusive. But what about our personal lives?

Last week for example, I had fallen asleep rather early for half-term week (I think around quarter to ten). I woke up an hour later; after I found the DVD I had been watching had restarted its self. So I got up, turned it off, got properly ready for bed, and glanced at my phone quickly. “SMS Received From: [name of friend] Read now?”

Now, had my mobile been on its usual “loud” setting, I would have had my very nice piece of Classical Music alerting me out of my sleep informing me of said message. I would have had my sleep disrupted by a text message! Not good.

I can recall a number of similar instances too… Sunday Dinner, and suddenly that ringtone; and blowing candles out on a birthday cake… Ahh, that ringtone again! Plus there are many, many more occasions where this has happened.

So do I resent my mobile?
Well, if anything, I’ve come to realise how intrusive and how bloody annoying the damn thing can be. It’s a sleep disturber; it’s an invited “guest” to special occasions, and just another way in which personal space can be invaded.

Then again, I love my mobile. It goes everywhere with me. It provides me the means to update Facebook wherever I am; to inform my Mum of after school-sessions of Chemistry I am attending. It enables me to contact friends for social gatherings, and family for when they need me.

Maybe I should just try turning my phone off once in a while? Yes, I could… But I don’t see it happening any time soon.

Saying that though, I wonder how well I would go trying going “Mobile-less” for a week? I reckon I could handle it… Maybe.

Do you think you hold any resent towards your mobile? Or, do you find it too intrusive on your personal life?

Once again, if you would like to e-mail me about anything, send them to Samantha@mobileindustryreview.com

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Posted in Mobile, Mobile Presence, Networking, Opinion, People | Comments

Using SMS for the greater good!

Wednesday, October 29th, 2008

I love it when I see mobile phones being put to good use, and I also love it when say for important issues, mobile phones are being utilised to capture a target audience in the best sense and way possible.

I was browsing around my daily choice of news reads, when I came across an article where a simple SMS message is being used to highlighting the need to have HIV tests in Africa. I think it’s brilliant. It’s short, snappy, and highlighting a point, and trying to induce change with it.

So why then, doesn’t this happen here in the UK?

Now, I’ll tell you, I think it was around a week ago now I received a letter in the post informing me of the free Chlamydia tests I can have.  It’s a brilliant service, and I have to praise my local Primary Care Trust for providing it, and for the notice about it.  But do you know what would be better?

Tell me via the methods of communications I use most. And by that I mean E-mail and SMS.

I admit, I always check I have post, and I do write the odd letter (usually a complaint though), but I do use the “snail-mail” system. But, it’s not engaging, it’s not relevant, and it’s certainly not in touch with the speed of information transfer and communication I’m used to.

Whenever I speak to someone my age, it’s never “Oh, I got this is in the post this morning…” it’s “I got an e-mail a minute ago about…” and “Look at the text I just received!”. The old system of postal mail, I love it, it’s quaint and good to use occasionally, but it’s not good for informing me about a free Chlamydia test I can have.

What would have been brilliant would be a nicely worded (although not txt spk msg) with a link to a free WAP site. If that’s too much to ask for then maybe a service where I could text back my door number and post code to receive more information in the post, or maybe even a test pack.

This really isn’t rocket science, and nor is this asking too much. The most common methods of communication for young people (and probably, most people now), is via our phones. Not to mention, the effort required to get a reply is next to nothing, compared to the mini-form I would have to fill out, then the bother of finding an envelope.  And, with what is it, one in fifteen or ten people getting Chlamydia now, wouldn’t it only just make sense to target me, and all my peers using this method?

Obviously, there is an issue as to how, say my local Primary Care Trust would get hold of my mobile number, and then issues with data-storage and privacy – then again, I was slightly shocked at how information I’ve given to my GP has riddled its way into a mail-merging system.  But, if there was a way in which this system could work, then SMS could be used and become part of the greater-good.

But even say if Mobile Networks became obliged to send out such messages to all people aged nineteen or below, then this system would work brilliantly.

Food for though I think, and I would like to see something developed in the near future which maybe utilised the powers of SMS and even MMS more.

Any ideas, questions, thoughts or suggestions please e-mail them to me at Samantha@mobileindustryreview.com

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Posted in Mobile, Mobile Development, Mobile Services, Operators, Opinion, People, SMS | Comments

Why pay for premium wall-papers, when I get them for free?

Wednesday, October 22nd, 2008

Is just the question I’m asking!

You see, the other day I was sitting in the School Library working hard on a piece of History work, when a class came in and began working on the available computers. The class was a mixture of boys and girls who were thirteen/fourteen years young.
A group of these boys, who were sitting in front of me, immediately used the internet to find pictures of action-hero/game characters to photograph on their phones to use as wall-papers.

And you know what?
It made me realise… What is the point in having premium products when pretty much anything you could ask for is readily available on the internet for free?

Personally, I’ve NEVER bought a ringtone, wall-paper, game, application or anything of the sort. I know for one fact, it’s a con. I’ll end up being tied to an endless subscription of other crap I don’t want, and costing me the earth to fund too! But also I know I can get whatever I want, whenever I want it, completely free.

I’ve never completely understood why at least presently, why companies such as Jamster, or the dozens of others who offer such a costly services still manage to get customers. Then again, people will never cease to amaze me!

However, say my Mum for instance, a perfect example of someone who doesn’t quite comprehend how much of a rip-off the Ringtone/wallpaper business is.
About a year or so ago she went through this phase of buying ringtones from T-Mobile. Now a ringtone according to T-Mobile was a thirty second, low quality clip from a song. Now my Mum over a period of say half a year bought only around two or three, but it actually set her back £2.50 per tone.

That’s £2.50 for a poor sounding, thirty second sample of a song. iTunes (as much as I dislike the service) offers a full track for 79p. How on earth does this make any sense?

Of course, me being the money-tight, and scared of spending person that I am, told my Mum off several times for such lavish expenditure on such a poor quality product. However, it was a case of, “I want, I get”.

I think the same can be said to the other more “adult” services which are available to mobile users. Dare I reiterate the countless adverts that appear on several channels after ten o’clock – but the point is people pay (quite a lot) for something which they can get for free. I don’t understand it, but I’m not going to try and understand it.

Although saying that, I wonder how much of a future these companies have. I can only imagine (and hope really), that as we get more technologically in gear, and as new generations become more equipped to the world of mobiles and computers that maybe in the near future such rip-off schemes may not exist.
I can’t blame T-Mobile, Jamster, or any of the other companies mainly for this; as actually I think its part stupidity on our behalf too. It’s just amazing how thirteen year olds are already grasping the concept of getting what they want for no cost. As Bluetooth, and probably, better technologies come into existence, I can only imagine that sharing, and moving our media around devices will only get easier, and quicker.

I can also only hope for the sanity of myself, and quite possibly many others, as dodgy ringtone manufacturers will cease to exist. Stick a nice classical piece as your ringtone – it’s what I’ve done!

Send any e-mails, questions or anything else to samantha@mobileindustryreview.com

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Posted in Mobile, Mobile Applications, Mobile Commerce, Mobile Services, Opinion | Comments

What’s Your Favourite Mobile, EVER?

Friday, September 5th, 2008

A thought for the weekend, and considering this horrendous weather, a thought that might take you back a few years!

I’m asking, what has been your favourite mobile phone, you have owned, ever!

I’ll start with mine. Now for me, this is an incredibly tough choice, it’s between the Nokia 3310, and the Nokia 3200! (Not exactly high-fliers, but allow me to explain).

The 3310 was my second mobile (2003), a replacement for my Sagem MC3000 that died on New Year (at twelve o’clock, which was a little scary). I hopped off down to Woolworths, and invested I think £60/£80 (I forget exactly) on the 3310.

Not only has this phone got to be the most difficult to break (I’ve thrown, sat on, dropped, spilt drinks over, run over mine quite a few times), but it also came with some of the most majestic ringtones ever (which I played whilst having dinner in Croydon Park Hotel once, not a good idea mind you), and the best game ever… Snake!

What I loved most about this phone was not only it’s simplicity, highly annoying but brilliant ringtones, and the game we all got addicted too, but just the pure awesomeness it had. It was revolutionary at the time, and its fascia customisability was brilliant. I bought quite a few myself, and new buttons (although the originals were the best).

Then in 2005 (January the eleventh to be exact), I bought my fifth or sixth mobile; the Nokia 3200. Now I was stepping into the world; my first camera phone and my first phone that had “Polyphonic Ringtones”.  This set me back, £80 with £10 free “airtime” as Virgin called it.

From what I remember many people hated the device, the buttons were odd (which I loved, and can text better on today, than on any other device), the camera was rubbish (but what did I care), and I was able to ruin the look of my phone by making paper templates to stick in the clear cover.

The 3200 had the features that the 3310 couldn’t aspire to yet; a Radio, a torch, the camera, voice recording, and a colour screen!

Nokia proved them-selves on durability with this phone, more so than any other. At this time in my life I spent the majority of my time falling off of my BMX, being completely clumsy, and still throwing things about. And it still worked perfectly (despite the aging battery) until September 2007.

It’s not only the devices I love, but the memories associated with them. The voice-recording feature on the 3200 was brilliant for recording dodgy singing or peoples snoring; and the 3310 – day long battles with friends, competing to get the highest score on Snake. (Mind you, I was eleven!)

I could ramble on endlessly about the brilliance of both of these devices (which I would be more than happy to use today). Which brings me to you!

What is your favourite mobile device you have ever owned? It can be one you have now, or one you had ten years ago; whatever it is, tell me what it is. I wonder how many of us consider our current devices our absolute favourites!

Any questions, or anything send me an e-mail at Samantha@mobileindustryreview.com and I’ll get back to you!

Let the memories commence!

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Posted in Mobile, Opinion, People, Satisfaction | Comments

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