With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?That is just one idea that has been floating around Mobile Industry Review for sometime; and it seems like after a trial period, people like it!
The Near Field Communications (NFC) which O2 had been trialling with Nokia has had some optimistic results. Apparently nine out of ten (90%) of the five hundred trialists said they were happy using the technology.
The Oyster Card is a hassle, and personally I hate the thing. Along with having to remember it, place it somewhere safe, but accessible is highly inconvenient.
Ewan said back in January “Integrating it into a mobile handset makes sense to me” and I have to say, I agree.
The results of this trial don’t come as much of a surprise really, when similar uses of technology have been implemented in Japan for example. I hope that this won’t be the end of the line for NFC technology; it’s taken long enough to get here, and from the results of this small, but useful trial scream that there is a strong desire, and liking towards it.
Eighty-nine percent of the trialists said they were interested in having their Oyster Card integrated into their mobile phone.
I want to know, do we ever expect a release date for this technology to be rolled out completely within London’s transport systems?
