Posts Tagged ‘prepay’

O2 Launches £5m ‘Surprises’ Campaign with Buongiorno

Monday, March 2nd, 2009

O2 Top-Up SurprisesIn a bid to retain UK customers in the pre-pay market - something notoriously difficult to do - O2 have launched their ‘Surprises’ campaign this week.  Customers topping up are given a code which guarantees a prize when entered at the campaign’s online ‘hook a duck’ fairground-game themed site - prizes range from free texts messages to TVs, laptops and even race day and spa experiences.

Backed by a £5.5m promotional spend on television, print and online media, O2 are hoping to make their 11.8m pre-pay subscribers feel special… and it wouldn’t hurt if customers of other networks noticed they weren’t getting prizes for topping up either.

5986.jpg…and whilst I’m looking forward to seeing the water-filled bus-stop panels with real rubber ducks, intended to ‘quack’ as people pass (we make our own fun ’round here), one of the most interesting aspects of this campaign is that it’s being powered by Italian-firm Buongiorno’s web system - a company we made contact with recently after our trip to Rome (preview here, watch out for the full videos soon). We’ve fired them some questions over and will be publishing an introduction to this Italian power-house behind mobile entertainment projects in 53 countries and 100 network operators.

Asus rebranded phone also gets a breath of fresh air

Monday, November 10th, 2008

With a gag we’re going to flog until someone laughs, a new PDA phone arrives on O2 under the Xda brand on both pay as you go and prepay contracts.

Running from the same Marvell PXA930 processor as the soon to be released BlackBerry Storm, the Asus P552w comes to us under the guise of the O2 Xda Zest.

This adds to their already solid foundation of Xda products, which even has an HTC model inside.

Odd we should mentioned that at this choice moment, as the Zest comes off looking like a poor man’s HTC Touch.

O2 are hoping the ‘pay as you go’ pricing model will encourage users to move over from a bog standard mobile to this PDA, without being roped into a long contract tying up the best part of your natural born life.

We did find early references online to the Xda Zest with a much much different handset by Asus associated along with it. A phones only known or referred to as the Galaxy 7, all we can assume is that O2 were going down a different route at one point.

The 2.8-inch screen based handset running Widows Mobile 6.1, also comes with a free 2 week CoPilot Sat Nav trial with full UK and Ireland GPS mapping.

With a 3MP camera, mp3 player, FM radio, Wi-Fi, Quad-band GSM and HSDPA – what more would you want in a starter PDA. That’s a rhetorical question, so please no answers on a postcard.

We questioned the inclusion of 3megapixal camera with O2, as from the specifications we received from Asus had it as being 2MP instead. Looks like they’ve moved on with the model already from when it was announced recently; what a difference a month or so makes.

We’ve been informed by Asus, the phone has a standby time of 300 hrs with 3G and 250 hrs on 2G, and the talk time of 3 hrs with 3G and 5 hrs on 2G.

The phone that shares the name with a bar of soap will be on sale in O2 stores and online at www.o2.co.uk. Costing for the handset on Pay&Go comes in at £249.99, whilst being free on choice O2 Pay Monthly contracts.

A&L’s prepay travel card comes with text-top-up

Thursday, September 18th, 2008

When I was a young man… and, more and more I’m feeling a bit middle aged (I’m almost 31), I went to Prague with my friend James for 3 days to ’see a bit of the world’. We were first year students at UCL and we reckoned we should go to Europe every 2nd or 3rd week to really see the place.

The city had only thrown off the Soviet yoke a few years prior to our arrival. There were only two McDonalds, for example.

We stayed at a rather wicked hotel and we got an excellent deal since a travel agent friend of mine had procured that, and the flights.

This was back when I had a 220 pound limit on my Student Barclaycard.

All was good. We had a super time. We, obviously, ate in McDonalds most nights, being rather afraid of actually sampling real Czech food (”they don’t really speak much English do they? And what if they bring us some sheeps eyes or something? … BIG MAC please.”)

Not very adventurous. Ridiculous. I think I ended up having toasted ham sandwiches a lot in the hotel bar too.

Anyway this is related to A&L’s prepay card.

The day before we were due to fly out, my travel agent friend helpfully (i.e. mistakenly) billed our flights to my card. Instead of both our cards, individually.

So my whopping 220 pound’s worth of free credit was erased. I had 2 quid spare, I think.

When we came to check out of the hotel, there was embarrassment all round. My card declined. James’ card declined. And our Switch (”Maestro”) cards weren’t accepted in Prague at that point.

Arse.

After a blank look from James, I was left with no alternative but to phone home and LUCKILY my parents were home.

“I’ve, er, got a bit of an issue,” I explained, whilst the Czech ladies behind the reception desk giggled quietly to themselves at the stupid Brits with no money.

Mum quoted her card number. Balance paid off. All good.

I returned home and promptly took out every single credit card offer I could. Never again will I be stuck in the middle of nowhere without sufficient credit.

But even when you’ve got a perfectly good credit card with LOTS of spare credit, we’re all still subjected to the ‘oh, sorry, it’s declined?’ question — especially when abroad.

The other week I was trying to pay for a bit of hardware in San Francisco and my card declined. Hugely annoying. I’d checked it moments prior to the transaction to *ensure* the transaction would go through smoothly. Despite PHONING the card company to inform them I was abroad… I don’t know WHY I waste my time and money doing that when their computer makes the decisions.

My transaction declines. I smile apologetically and explain that the card is ‘good’. At which point you receive a quizzical look from the retailer (”That’s what they all say, Sir”).

I then explained I’d be back in a moment and I’d phone the bank. I watch as the sales assistant calmly packs away the stuff I was about to buy and takes it back to the storeroom, clearly assuming I was either being a fraudulent arse or just had no money.

Press 1 for credit cards. Blah blah blah. I eventually get through to the ’speak to an operator’ and… yes… you’ve guessed it. They’re closed. Timezones. GAHHHHH!

This happens even with my uber-shocking buy-a-car-with-it Gold Card. Maybe I need an American Express Black one. I wonder if they do special accounts for mobile industry fans? ;-)

Anyway. So what to do?

Get a prepaid travel card.

I got one from Lloyds TSB a while ago and it’s been excellent. I used it all the time in San Francisco with no hiccups. The brilliant thing about a prepaid card is that it’s binary. You either have a balance or you don’t. You can see the credit card computer doing the virtual equivalent of ‘do not pass go, go straight to authorised’.

I really like the confidence that comes from being able to truly purchase something without having the chance of the total rigmarole of having to phone up when the transaction is declined.

The one arse with the Lloyds card? You have to manage it online or via international telephone rates. It’s quite simple as long as you’ve got a web browser. Login, transfer some cash. Spend it on the card.

So you can very easily stick just 100 quid on to the card and fly off to America. Then, if you want to actually SPEND money, transfer another 500 quid. And another 500 quid. Easy to budget and no panics when it comes to refused transactions.

Back to the subject of this post — The Alliance & Leicester Card comes with account top-ups by SMS. Love it. That, I think, is the ultimate in convenience.

Not only can you top up by text, you can also get balance updates and make card to card transfers by text.

This I would pay premium text too. I’d be happy to pay 25p/50p a text to query my balance and make a cash transfer. I like the utility.

So kudos to Alliance & Leicester. Finextra has the relevant news story.

Although negative kudos to Alliance & Leicester’s website designers. Piece of shit. I couldn’t find ANYTHING about this on their site — I was aiming to order — and I did a search for ‘prepaid’ and got this result:

Useless.

UK Prepay vs Contract: A complete joke!

Wednesday, September 10th, 2008

The pre-pay (pay as you go) in the UK is an absolute joke, I have been looking at what is on offer and it really flocked me off. I checked my email today and in it was a weekly email from Martin Lewis (of Money Saving Expert), and it was details about the cheapest pre-pay provider here in the UK. As the podcast team reported a few weeks ago from the 1st of September ASDA are the cheapest provider at (8p per minute and SMS at 4p).

My rant comes in two parts: -

1. Why can MVNO’s such as ASDA and IKEA (the second cheapest provider) provide such good call value, yet their host networks Vodafone and T-Mobile are able to put UP prices a few months ago to 20p a minute? I know that the MVNO’s must be putting the price close to the wholesale price as the possibly can to get market penetration, however your average ‘normob’ is losing out. The other thing is that out of contract my call price is 20p; however Ewan can vouch that on Vodafone it can be up to 35p. It infuriates me that as contract customers we are being charged up to over 4 times the rate as a prepay customer on a MVNO on the same network.

2. It is actually cheaper to ring Poland, USA, China or Australia on Lebara (who uses Vodafone) at 4p per minute then it is to ring my next door neighbour at 10p per minute on Lebara. I know the ethnic MVNO’s use VOIP for the international bit of the call, however I think it is ridiculous that is cheaper to ring the other side of the world then it is to someone in the same country.

It’s not all negative there is a real hope that there will be a price war (hopefully the traditional MNO will be forced to join in) now that the cheapest pre-pay providers are the virtual networks.

Hopefully those of us on contract will not be left out as well. (Well I can dream can’t I?)

O2 UK launches the iPhone on prepay

Wednesday, September 3rd, 2008

We asked Ricky to look into the new prepay iPhone:

It is going to cost you £350 for the 8GB version, and £400 for 16GB. This will include unlimited browsing and Wi-Fi for the first 12 months. It launches Sept 16th.

Who is the prepay version of the iPhone aimed at? I would at a guess estimate at someone being under the age of 24, who does not want or cannot get a postpay account. They would also be looking for a new mp3 player and a phone because £350 is a lot of money to spend. O2 have also been very clever by including the unlimited browsing and Wi-Fi as people are much less likely to unlock the device and use their own contract or pay as you go sim, the reason is that the value of the sim alone according to O2’s prices is £120.

When the iPhone was launched I was tempted, very tempted but as I still in contract I could not even consider it, now my contract is nearly over I have been looking at the figures. The cost on contract was too much, however I did have hope that the prepay version may be more affordable. I was very wrong.
I honestly believe in this instance having an all in one device is not the best way forward, especially with the issues the iPhone has with its rubbish battery and keeping a decent 3G signal. It’s not just me thinking this either, Orange UK ran a promotion between the 18th to 21st August 2008 where they gave a free iPod touch (8Gb) to all new and upgrading customers who upgraded between these two dates on a 18 or 24 month tariff over £35 a month. I reckon you can guarantee similar offers from orange and the all the major networks in the future. So my advice to you if you are considering an iPhone on prepay don’t bother, get an iPod Touch instead.

And my question to O2 is;

Who is the prepay version of the iPhone aimed at?

Virgin Mobile gets £366m writedown

Thursday, August 7th, 2008

Ouch. It looks like Virgin Media’s mobile arm has let the side down if the latest set of quarterly results is anything to go by: the company has announced a massive goodwill writedown on Virgin Mobile in its second quarter financials. In short, Virgin Mobile is now worth £366 million less than originally thought in goodwill terms.

Such writedowns are a bit of a nebulous beast – who can really guess how much people’s warm and fuzzy feelings are worth towards a brand? – but wiping £366 million off Virgin Mobile’s value, even if it is purely on paper, has got to smart a bit.

That said, it doesn’t look like this is a major blow for Virgin Mobile. The decision to go ahead with the writedown comes as a result of declining values for mobile phone companies across the board, according to Virgin Media. Virgin Mobile’s got a few other reasons to be cheerful too: the company is planning to get into the tasty 3G data market, it’s doing better selling mobile contracts to cable customers and it’s squeezing more cash from its pre-pay customers as well as adding more post-pay users. It might be a knock, but Virgin shouldn’t have any difficulty in putting it behind them.


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