Posts Tagged ‘radio’

What is classed as inactivity on a pay as you go (UK)?

Monday, December 15th, 2008

I have a question for you the readers!  Does anyone know what each of the networks class as valid activity to keep a sim active? My Student Radio Station, recently had there Vodafone number cut off due to not topping up, and I want to ensure this does not happen again.

Do any of the UK  networks (including MVNO’s)  class reciveing a call or incoming sms as activity, and therefore will not cut you off?

‘You MUST try this now’: Puska Radio

Wednesday, November 26th, 2008

Just got this message in from a rather impressed MIR reader:

- – - – -

You MUST try this NOW. This is the coolest thing I’ve seen in ages. http://puskaradio.com. Install on an N95 or E71. Share your location with others via sms. The website can auto refresh and the map zooms. – - – - -

Alas I’m Nokialess at the moment. My current N95 8GB doesn’t do data, if you recall. But if you get a chance, take a look and let me know what you think?
Sent from my BlackBerry® wireless device

Posted by email from MIR Live (posterous)

Nokia Comes With Music: Targeting University Students

Friday, November 7th, 2008

It is always interesting to see how companies try and promote their services and engage with their target market.

First up is Nokia’s Comes With Music, previously we have had a lot of coverage here on MIR however this post is written in the position as head of sales and promotions at my student radio station and nothing to do with my writings here on MIR.

I was called up today from what I presume to be street teams for Nokia something (I can’t remember the name she told of her team).  It seems Nokia have tasked students to get the word out about with Comes With Music as much as possible. She said she was looking for people who could speak to the most about students as possible and obviously student radio is one possible medium hence why she was ringing me.

She told me that she had a few Comes With Music phones to giveaway as prizes. She took my details down and my interest and she had to speak to her boss.

I find out early next week whether we have been successful however it is fantastic to see companies really engaging with the their target audience.

More coverage on this next week!

Good Job Nokia!

SMS Shortcode needed for Student Radio Station

Tuesday, October 28th, 2008

I need some help from you the lovely readers!

You may or may not be aware that I am part of my university’s student station Shock Radio and we are looking for a short or long code. We would would then need the SMS to be delivered to an email address.

We are a non profit organisation and really don’t want to make our listeners have to pay more for the message then they have to.

Ideally a long code would be fantastic as it would mean people can text from their inclusive texts in their contract.

Currently we have a old Nokia that connects to a computer and a script then converts the SMS into an email. The only issue is that it is not the most reliable bit of kit.

I would appreciate any suggestions you may have; either below in the comments or you can contact me on ricky@mobileindustryreview.com

PS (Sly plug here sorry Ewan) If would like to listen to my delightful tones then you can catch me 8pm until 10pm (BST) every Thursday from November 6th. More Details click here!

Ricky

Channel 4 goes for mobiles with DAB plug-in

Tuesday, May 27th, 2008

Channel 4 is hoping mobile users can be persuaded to take up listening to DAB radio with the help of a new plug-in device, The Times reports, after the technology has struggled with take up.

According to the paper, Channel 4 is in discussions with electronics manufacturers to create a branded radio receiver that can be plugged into mobile phones or iPods and cost less than £20. The device could launch about the same time as the broadcaster’s E4 digital radio station, later this year.

Targeting mobile users for DAB isn’t a bad plan – plenty of people carry headphones or hands free kits with them, so why not a plug-in gizmo that will give them music to while away the long hours on their commute? That said, I think Channel 4 might be better off teaming up with an operator and bundling the devices for free with media-centric mobiles like Sony’s Walkman range – if Channel 4’s aiming for the youth market, even saving £20 could be the difference between teenagers taking up the service and not.


Reactive Trades is a service from my friend, Richard Beaney
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