Posts Tagged ‘Recession’

The Highs and Lows of 2008.

Wednesday, December 31st, 2008

What an interesting year!
Since I joined the formerly SMS Text News/MIR team in July of this year, a lot has happened. But there has also been so much more too… And here are some of my highlights, or should I say, more notable occurrences!

The iPhone 3G! This was bound to appear somewhere, and so I thought it’s best to get it out of the way sooner, rather than later. Personally, I’m not a fan; and from what I’ve read, seen and heard accounts of, it hasn’t been all too great for Apple too. However, as much as I insist that it’s a pile of rubbish (feel free to beg to differ); it sold once again in its thousands.

Apple has conquered another market, and whether it’s because they found monopolising the MP3 market too easy, they’ve certainly made a statement. And even though the 3G came out way back in June/July the device still makes a regular appearance here on MIR. I do not doubt for a second that Apple have something lurking up their well-tailored sleeves, and if the rumours of an iPhone Nano are anything to go by… Then 2009 will be dominated with more Apples than your doctor can prescribe!

Secondly, Blyk! Hmm, well, me and Ricky between have more than enough to say on Blyk. For me, I was so hopeful that Blyk could be that turning point, especially here in the UK – where we ever so often fall behind in the world of technology and thought – and I was so disheartened with what eventually happened with them, it still annoys me now.

It can’t all be bad, and as much as I say I don’t like them and that their bound to fail… They haven’t yet. In fact, Blyk is over one year old now, and it still seems to be maintaining momentum. I think in 2009 we’ll either start to see how incredibly flawed Blyk’s aims and business model is; or dare I say it, it still surviving and the European expansion working out for the better for the company.

For me also, as I’ve begun to really take note and interest in the world of the Mobile Phone, I’ve seen certainly more usability on the rise, and a better use of SMS and mobile communications from businesses and services.

The “Knife Crime” Crime Stoppers text in service has to be, for me one of the single best things I have come across. It’s been implemented correctly in schools (well, at least in my school), without making itself appear too formal, and scary to use. And it’s using basic innovation, which as I know I have repeated many-a-time over the past few months; is severely lacking.

Slowly though, I’m beginning to see more and more use of mobile communications, for example my local hospital texting me when I have an upcoming appointment so I can’t forget; or my School using a system to ensure parents know if you’re not in school – when say you’re meant to be.

Hopefully over the next twelve months more of this good thinking and logic will be applied to other aspects of our general lives; and maybe with that, we might even get some more innovation out of that… And surely, that can only be a good thing?

Finally, my favourite mobile application… Well this has to go to MusicStation, which is available to Vodafone users. When I was first introduced to it by Ewan, I’ll admit I was majorly sceptical; I’m a music lover in every sense of the word. I don’t like the idea of being sold half-hearted 96kps versions of a song, or only having a minute and pointless library of music to download from; and this is all I expected to get.

I was wrong, and I loved the service. I haven’t yet seen it used by anyone I know on Vodafone, in fact, I’m not even sure if any of my friends are even aware of what they can get on their mobiles for a small fee per month; but if they did, then I do not doubt that it would be highly used by all of them.

Nokia I suppose are heading out in a similar direction, although I can’t comment on how the “Comes with Music” service works; I don’t doubt for a second that music services like the ones Vodafone and Nokia are offering are going to stop or end here.

I look forward to the next year, and I look forward to the new technologies developing, and being released, and being pleasantly surprised as I have been this year. I also see that as much optimism that I have, one cannot forget the looming “recession” and what impact will that have? I dare not speculate, but for more than one reason I’m pretty sure next year will be interesting and something to look forward to!

Anyway, I wish you all a Happy New Year!

Samantha.
samantha@mobileindustryreview.com

Is 2.5% enough?

Wednesday, December 3rd, 2008

I need not point out the current economic climate to any one of you; the news is bombarded with stories highlighting the latest business failure, another stage in the economic down turn, and how it’s getting frightfully worse. Then, Mr. Darling the UK’s Chancellor for the Exchequer announced yet another Government attempt to revitalise our spending… But will it work?

Now if you’ve ever read one of my rants before, you may be aware that I’m hung up on mainly two things.

The first being the lack of any originality in the Mobile sector (but I won’t go into that now), and secondly, price.

I’m a happy student; I live at home with my Mum, thanks to Ewan I have a job; but I also have quite a lot of expenditure. I fund all my school-books (and the price of them is astonishing), I pay for my own internet; I pay for all my socialising, my mobile, clothes and all the general stuff. Okay, I don’t have a mortgage to pay off; but even so, I’ve had to put off buying myself a car, and getting driving lessons because I simply cannot afford to be spending that much.

Well, I suppose that’s okay. At least I know I have my head screwed on, and I’m aware of my own financial limits. But even saying that, as I’ve mentioned before I really want a new phone – in fact I’ve been looking for something since the summer.

So it a two and half percent tax cut going to affect me buying myself a car, driving lessons, or even a mobile phone at the moment?

Simply, it’s a no.

Now, it’s not that I can’t afford it (because honestly, I can); the point being I know firstly I’m being cheated by mobile manufacturers. The clever plans to get you to think you’re buying into the latest technology to only find a month or so later the same company has released a better mobile, is just a joke.

Secondly, the amount of money I’m prepared to spend on a mobile is around £100, my absolute limit would have to be £120. Even so, two and half percent off of that is only a difference of £3! Now, even with my own self-admitted tightness when it comes to money, three pounds is hardly a noticeable difference now, is it?

Finally, I can happily predict that we’ll see lets say, some interesting sales in the near future. Well, this a blind guess, but I don’t see why it wouldn’t happen (and I don’t mean the normal January sales), I’m guessing there’ll be price reductions, sales, and attempts to move stock out of the back of the shop.

I’m saying this as a seventeen year old that has a job. Quite a few of my friends, also of the same age, in full time education in Sixth Form; who don’t have jobs. They rely on the menial amounts that their parents will spare them each week (which generally gets wasted on booze-ups at the weekend or something); and leaves them with nothing.

In fact, even just trying to get a new top from Top Shop takes a couple of weeks of saving, so think of how long it would take to get a mobile?

So do I think that Mr. Darling is going to spruce up the “young” people of England to be spending more? Certainly not, and I don’t see that this is going to affect the mobile market in any way whatsoever.

Then again, I may be wrong, and two and half a percent will make the world of difference; but if anyone was to work out their actual savings that they’re making by this VAT change, then I’m sure you may well find that it’s not a lot… A couple of pounds at the most!

Send any queries, e-mails or anything to Samantha@mobileindustryreview.com


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