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Operators

Order your O2 phone by 10pm, get it next day!

I’d like to say hello to JP, Social Media genius at Telefonica O2. He sent me a chocolate bar together with the slightly mysterious note you see above. As you can see on the wrapper, the text on the chocolate bar reads: This doesn’t have to last you two years. Just like a phone. Get […]

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Operators

Change your phone as often as phones change (O2 Refresh)

This morning on the train platform I caught sight of an advert in the Metro newspaper from O2. It read, “Change your phone as often as phones change.” This is a really, really good advertising statement. I like it a lot — I think it will resonate with quite a few people. All readers of […]

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Operators

O2 Refresh: Inspired, innovative and available today

O2 UK has launched a new way of doing business for its contract (or “post pay”) consumers. It’s called O2 Refresh and it completely decouples the monthly service plan from the handset cost. With this approach you now choose your calling plan — which must be 24 months in length. You then select what phone […]